HBW Report: Florida Swimming Pool Construction – December 2024

Last month, there were nearly 1,500 new swimming pool construction permits with a total value of approximately $118.7 million added to the HBW database for the Sunshine State.  Out of the five regions reviewed (Tampa, Southwest, Orlando, Southeast, Jacksonville), the greatest amount of new pool construction activity took place in the southwestern region of the state (533 permits), while the highest average value of new permits could be found in Jacksonville (average value: $97,278).

Here is a breakdown of the latest permit data for new swimming pool construction in each of the five Florida regions during the month of December 2024:

Southwest

Total Permits: 533

Average Value of Construction: $80,109

Top Counties: Lee County (168 permits); Collier County (132 permits)

Top 3 Pool Builders (based on total permits):

BuilderTotal Permits
1-Pinnacle USA58
2-Aragon Pools & Spas56
3-Coast to Coast Pools31

Southeast

Total Permits: 341

Average Value of Construction: $78,140

Top Counties: Palm Beach County (141 permits); Miami-Dade (68 permits)

Top 3 Pool Builders (based on total permits):

BuilderTotal Permits
1-Fountain Blue Pool Service21
2-Louden Bonded Pools15
3-Endless Summer Pools of FL10

Orlando

Total Permits: 247

Average Value of Construction: $74,170

Top Counties: Lake County (63 permits); Orange County (55 permits)

Top 3 Pool Builders (based on total permits):

BuilderTotal Permits
1-Bob’s Pool Service16
2-Dreamscapes Pools & Spas13
3-Central Florida Homes & Pools13

Tampa

Total Permits: 198

Average Value of Construction: $74,102

Top Counties: Hillsborough County (72 permits); Sumter County (63 permits)

Top 3 Pool Builders (based on total permits):

BuilderTotal Permits
1-T&D Pool Construction36
2-Tampa Bay Pools on the Gulf13
3-Cody Pools7

Jacksonville

Total Permits: 168

Average Value of Construction: $97,278

Top Counties: St. Johns County (69 permits); Duval County (56 permits)

Top 3 Pool Builders (based on total permits):

BuilderTotal Permits
1-Blue Haven Pools15
2-Breakwater Construction Group10
3-Tier 1 Pools and Spas8

To gain more information on the builders, homeowners and permits for the construction activity above, check out HBW for your copy of the latest construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

Florida Residential Construction Review 2024

Residential Construction in Florida: Slowing Decline Suggests Market Stability in 2024

After experiencing two consecutive years of decline, Florida’s residential construction market is showing signs of stabilization. Since 2022, the state has faced annual decreases in new residential construction. However, in 2024, the market exhibited a marginal decline of approximately 1 percent, culminating in nearly 105,600 new permits recorded by HBW. This minimal change suggests a potential improvement in market conditions.

From the six major Florida regions reviewed (Southeast, Southwest, West, Central, Northeast, Northwest), year-over-year changes in total permits ranged from a low of -12 percent (West) to a high of +11 percent (Northeast). Notably, the southwestern region of Florida led in new home construction, with 24,659 new permits, reflecting a 3 percent year-over-year increase. Out of the five counties reviewed in the region, Lee (9,188 permits) and Manatee (5,509) accounted for the majority of permits. Prominent builders such as Lennar Homes, Pulte Homes, and D.R. Horton were significant contributors in this region.

In addition to the Southwest, other regions that exhibited greater amounts of new home construction last year include West (21,939 permits) and Northeast (21,581 permits) Florida, with the northeastern region exhibiting the most significant year-over-year growth (+11 percent) of all regions reviewed.

When reviewing HBW’s Building Activity Trend Reports to identify regions carrying the greatest amount of higher value (>$500k) residential construction projects, Central and West Florida were standouts, having 2,295 and 2,276 new higher value permits added to the HBW database last year.

Here is a closer look at permit totals for new home construction in Florida last year:

Total Permits by Region

From a broader perspective, the South, including Florida, led the nation in building permit approvals in 2024, primarily for single-unit housing. This trend underscores the sustained demand for residential construction in the area. (source: CoreLogic)

While Florida’s residential construction market experienced a slight decline in 2024, the stabilization in permit numbers and the strong performance of key builders suggest a cautiously optimistic outlook for industry professionals as they navigate the evolving landscape.

To gain more information on the builders, homeowners and permits for the construction activity above, check out HBW for your copy of the latest construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

Florida Residential Construction Report – December 2024

Based on the latest HBW construction data reports, there were more than 4,660 new residential construction permits with a total value in excess of $1.5 billion in Florida last month. Out of the five regions reviewed (Southwest, Tampa, Orlando, Southeast, Jacksonville), the greatest amount of new permits originated from the southwestern portion of the state (1,423 permits), while the highest average value of new construction projects could be found in the southeast (average value: $381,768).

When it comes to home builders, Lennar Homes (561 permits), D.R. Horton (483 permits), and Pulte Homes (419 permits) have a strong presence in the market; with a combined total of approximately 1,465 new permits last month, these leading builders were responsible for more than 30 percent of all new home construction permits in Florida.

Here is a closer look at the permit data for new home construction in Florida by region during the month of December:

Southwest

As previously noted, the southwestern region ranked #1 for new home construction, having 1,423 new permits with a total value of nearly $497.5 million. The average value of new home construction landed mid-range (average value: $349,569) in comparison to other regions reviewed, and well more than half of all new permits originated from the two counties of Lee (599 permits) and Sarasota (263 permits).

Out of nearly 340 home builders with new permits on record in the area last month, the following ranked as the top three for total new permits:

BuilderTotal Permits
1-Lennar Homes204
2-Pulte Homes179
3-D.R. Horton161

Tampa

Next in line, Tampa had approximately 1,020 new residential construction permits with a total value of nearly $290.8 million on record with HBW last month. The average value of new home construction was $285,632, and the bulk of new permits originated from the two counties of Sumter (393 permits) and Polk (346 permits).

Out of approximately 145 home builders with new permits on record in the area last month, the following ranked as the top three for total new permits:

BuilderTotal Permits
1-D.R. Horton135
2-The Villages of Lake Sumter106
3-Lennar Homes94

Orlando

Last month, there were more than 900 new residential construction permits with a total value of approximately $337 million on record for the Orlando area. The average value of new home construction landed on the higher end of the spectrum (average value: $371,668) in comparison to other Florida regions reviewed, and more than half of all new permits originated from the counties of Brevard (263 permits) and Lake (236 permits).

Out of nearly 140 home builders with new permits on record in the area last month, the following ranked as the top three for total new permits:

BuilderTotal Permits
1-Lennar Homes151
2-Pulte Homes130
3-Viera Builders44

Jacksonville

In Jacksonville, there were approximately 755 new residential construction permits with a total value in excess of $205.3 million on record with HBW last month. The average value of new home construction was lowest in Jacksonville (average value: $272,699) in comparison to other Florida regions reviewed, and the majority of permits originated from the counties of Duval (277 permits) and St. Johns (235 permits).

Out of nearly 120 home builders with new permits on record in the area last month, the following ranked as the top three for total new permits:

BuilderTotal Permits
1-D.R. Horton101
2-Dream Finders Construction63
3-Pulte Homes54

Southeast

While the southeastern region of Florida held the lowest amount of new home construction last month (561 permits), the area held the highest average value of new residential construction projects (average value: $381,768), and just over 65 percent of all new construction took place in the two counties of St. Lucie (265 permits) and Miami-Dade (103 permits).

Out of 145 home builders with new permits on record in the southeastern region last month, the following ranked as the top three for total new permits:

BuilderTotal Permits
1-Lennar Homes71
2-GL Building Corporation70
3-D.R. Horton45

To gain more information on the builders, homeowners and permits for the construction activity above, check out HBW for your copy of the latest construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

Laying the Foundation: An Overview of Texas Residential Construction in 2024

After two consecutive years of decline, the residential construction market in Texas appears to be picking up again. Based on HBW’s latest Building Activity Trend Report for new residential construction in Texas last year, new home construction has been climbing across the Lone Star State.  In 2024, there were more than 81,335 new residential construction permits gathered from the combined metro areas of Dallas, Houston, San Antonio, and Austin, reflecting a 10 percent year-over-year increase in residential construction.  From the four regions reviewed, annual increases in new home construction ranged from a low of 3 percent (Dallas) to a high of 16 percent (San Antonio).

Here is a closer look at total permits and leading counties for residential construction in each of four metro areas of Texas:

Houston – Last year, the Houston area continued to carry the greatest total number of new permits in comparison to other metro areas reviewed, having more than 39,550 new permits added to the HBW database; this reflects a 15 percent year-over-year increase in new home construction.  Out of the five counties that make up the Houston area, Harris and Montgomery held approximately 75 percent of all construction activity, having 18,192 and 11,173 new permits on record respectively. 

Dallas – The Dallas area ranked second for new home construction, having 26,610 new permits on record with HBW last year; this reflects a 3 percent year-over-year increase.  Out of the six counties that were included in the Dallas report, nearly 60 percent of all new home construction took place in Collin (11,127) and Dallas (4,389 permits).

San Antonio – As previously noted, last year San Antonio demonstrated the greatest annual growth in new home construction out of the four Texas areas reviewed.  With a 16 percent year-over-year increase, there were more than 7,715 new residential construction permits added to the HBW database for the San Antonio area. Out of the three counties included in the report, well more than half of all new home construction activity took place in Bexar County where there were approximately 5,185 new permits on record for the one-year period. 

Austin – In Austin, there were 7,460 new residential construction permits on record last year, reflecting a 7 percent year-over-year increase in new home construction. Out of the four counties included in the report, more than 80 percent of permits originated from the two counties of Travis (3,225 permits) and Williamson (2,790 permits).

To gain more information on the builders, homeowners and permits for the construction activity above, check out HBW for your copy of the latest construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

Texas Residential Construction Review – December 2024

Last month, there were more than 5,600 new residential construction permits with a total value of approximately $1.9 billion added to the HBW database for the Lone Star State. Out of the four major metro areas included in the report (Dallas, Houston, Austin, San Antonio), the greatest concentration of new residential construction activity could be found in Houston (2,495 permits), while the highest average value of new home construction took place in Dallas (average value: $411,106).

In order to better understand new home construction activity by region, as well as where the greatest amount of new permitting activity is taking across the state, we used HBW construction data reports to identify the regions and counties with the greatest amount of new home construction last month, as well as the leading home builders driving those figures.

Here is an overview of new residential construction permit data in Texas for the month of December:

Total Permits

As previously mentioned, there were more than 5,600 new residential construction permits on record with HBW for Texas the month of December. This figure represents the total number of permits on record with HBW from the four metro regions of Dallas, Houston, Austin, and San Antonio. As displayed in the chart below, more than 80 percent of all new home construction activity took place in Houston and Dallas:

Average Value

Last month, the average value of new home construction across Texas ranged from a low of $206,013 (San Antonio) to a high of $411,106 (Dallas):

Leading Counties

When reviewing reports from a county-by-county perspective, there were several counties that held significantly higher amounts of new home construction than others; the top five counties for new home construction (based on total permits) in Texas last month are as follows:

1-Harris County (Houston) – 970 permits

2- Collin County (Dallas) – 746 permits

3- Montgomery County (Houston) – 743 permits

Top Home Builders

From the combined reports for each metro region, there were three home builders that were standouts as they were responsible for approximately 24 percent of all new home construction in Texas last month; those home builders are as follows:

  1. D.R. Horton (575 permits)
  2. Lennar Homes (565 permits)
  3. KB Homes (199 permits)

To gain more information on the builders, homeowners and permits for the construction activity above, check out HBW for your copy of the latest construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

The 2024 Metro Atlanta Residential Construction Report

The stats are in, and HBW Building Activity Trend Reports have been finalized for new home construction in the Atlanta area. According to the most recent report, there were 22,943 new residential construction permits added to the HBW database for the Metro Atlanta area last year, reflecting a notable 12 percent year-over-year increase in new home construction. 

Since 2022, new residential construction in the Metro Atlanta area has been steadily and slowly declining, with the total number of permits on record decreasing year after year. Upon review of the latest figures from 2024, it looks like the area is rebounding, resulting in Atlanta’s first year-over-year increase in new home construction since 2021.

When reviewing the reports from a county-by-county perspective, there are a few counties where new residential construction appeared to increase significantly last year… For example, in Bartow County there were nearly 1,035 new residential construction permits on record last year, reflecting a 28 percent year-over-year increase in new home construction. Additionally, Dawson County climbed out of its two-year decline, having an impressive 102 percent year-over-year increase new home construction last year, resulting in nearly 770 new permits on record.  Another county that previously demonstrated a declining market (since 2020) and came out stronger last year is Clayton County; in Clayton there was a 24 percent year-over-year increase in new home construction, resulting in more than 330 new permits on record with HBW.

When reviewing permit data to identify counties carrying the highest concentration of new home construction, the three counties that topped the list include Gwinnett, Fulton and Cherokee, and two out of three of them demonstrated year-over-year increases ranging from 5 percent (Fulton) to 18 percent (Gwinnett). The three counties combined carried more than 7,750 new permits, reflecting approximately 34 percent of all new home construction activity in the Metro Atlanta area last year.

Gwinnett County led the Metro Atlanta area by having the highest total number of new permits on record with HBW for the one-year period. Last year, there were approximately 4,200 new residential construction permits added to the HBW database for the area, reflecting an 18 percent year-over-year increase in new home construction. Additionally, Gwinnett ranked #2 for higher value residential construction (>$500k), having approximately 515 new permits with values in excess of $500k.

While Fulton County (1,850 permits) ranked second-highest for total new permits on record in 2024, it ranked #3 for higher value residential construction (value > $500k), with approximately 25 percent of all new permits holding values greater than $500k.

Finally, Cherokee County has exhibited a continued decline in the residential construction market, following the downward trend observed in 2023. Over the past year, new home construction activity decreased by 10 percent compared to the previous year, resulting in 1,706 new residential construction permits added to the HBW database. That being stated, out of the 24 counties that make up the Metro Atlanta area, Cherokee ranked #1 for higher value construction (>$500k), having nearly 600 new permits on record for projects with values exceeding $500k.

Information utilized for the above listed figures for Metro Atlanta residential construction was directly derived from HBW construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

Texas Swimming Pool Construction Report – December 2024

Based on HBW’s latest construction data reports, there were approximately 450 new swimming pool permits with a total value of nearly $32 million in Texas last month. Out of the four major metro areas included in the reports (Houston, Dallas, Austin, San Antonio), the greatest amount of new pool construction activity took place in Dallas (195 permits), while the highest average value of new pool construction projects could be found in Houston (average value: $96,457).

Here is a closer look at swimming pool construction permit data on record for the Lone Star State during the month of December:

Dallas

As previously noted, Dallas held the highest level of new pool construction activity out of the four metro areas reviewed, having 195 new permits with a total construction value of nearly $13 million last month.  The average value of new pool construction was $66,600, and the majority of all new permits originated from the two counties of Dallas (74 permits) and Denton (48 permits).

Out of more than 100 pool builders with new construction activity on record in Dallas last month, the following ranked as the top three for total new permits during the one-month period:

Builder
1-Riverbend Pools
2-Gold Medal Pools
3-Foley Custom Pools

Houston

In Houston, there were more than 135 new swimming pool construction permits with a total value of $13.2 million on record last month. The average value of new construction was highest in Houston (average value: $96,457) in comparison to other Texas areas reviewed, and more than half of all new permits originated from Harris County (80 permits).

Out of approximately 85 pool builders with new permits on record in the Houston area last month, the following ranked as the top three for total new permits:

Builder
1-Avree Pools
2-Pool Envy Designs
3-Blue Haven Pools

Austin

Last month, there were more than 75 new swimming pool permits with a total construction value of nearly $3.7 million in the Austin area.  The average value of new pool construction was $48,335, and nearly all construction activity took place in Travis County where there were 57 new permits on record for the one-month period.

Out of more than 45 companies with new swimming pool construction on record in Austin last month, the following ranked as the top three for total new permits:

Builder
1-Denali Pools
2-Cody Pools
3-Anthony & Sylvan Pools

San Antonio

Last month, San Antonio held the lowest level of new pool construction activity in comparison to other Texas areas reviewed, as well as the lowest average value of construction.  During December, there were close to 40 new swimming pool permits with a total value in excess of $1.7 million added to the HBW database for San Antonio. The average value of construction was $45,658, and the majority of new permits originated from Bexar County (26 permits).

Out of approximately 25 companies with new swimming pool permits on record in the area last month, the following ranked as the top three for total new permits:

Builder
1-Gary’s Pools & Patio
2-Keith Zars Pools
3-Big Sur Pool Co.

To gain more information on the builders, homeowners and permits for the construction activity above, check out HBW for your copy of the latest construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

Annual Report: Atlanta Swimming Pool Construction 2024

In 2024, the Metro Atlanta area experienced a continued decline in new swimming pool construction, extending a trend observed since 2022. By the end of the year, nearly 2,600 new swimming pool construction permits were issued, marking a 10 percent decrease compared to 2023.

Despite the overall downturn, certain counties maintained higher levels of activity. Fulton County led with 477 new permits through Q4-2024, reflecting an 11 percent annual decrease. Cobb County followed with 312 new swimming pool construction permits, showing a significant 18 percent annual increase, and Gwinnett County recorded 242 new permits, reflecting a 9 percent annual decrease in new pool construction.

Conversely, several counties experienced minimal new pool construction. Counties including but not limited to Clayton, Henry, Rockdale, and Banks each reported fewer than 10 pool starts in 2024, indicating a notable decline and limited opportunities in these areas.

This regional decline contrasts with the broader state trend, where Georgia’s swimming pool construction industry is projected to grow to $283.4 million over the five years leading up to 2025 (source: IBISWorld).

The sustained decrease in Metro Atlanta’s swimming pool construction may be attributed to various factors, including economic conditions, shifts in consumer preferences, and regulatory challenges. Understanding these dynamics is vital for stakeholders aiming to navigate and adapt to the evolving market landscape.

Construction professionals can leverage HBW’s quarterly reports to pinpoint regions with high construction demand, enabling them to create and implement more focused and effective marketing campaigns. Additionally, the reports highlight potential opportunities for expanding services into new markets. As with all HBW reports, detailed insights into properties, owners, and projects are readily available, providing contractors with a comprehensive understanding of prospects’ properties and specific needs.

Information utilized for the above listed figures for Metro Atlanta swimming pool construction was directly derived from HBW construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

Upcoming Industry Conventions + Expos 2025

In the year ahead, there are numerous industry events that provide construction professionals a first-hand look at the latest and greatest in industry education, equipment and networking. Attending industry conventions and expos can be beneficial for construction professionals seeking to stay abreast of new trends, technologies, and best practices. Expos and conventions offer unique opportunities for networking, professional development, and business growth. For this reason, we have gathered a preliminary list of some of the top construction industry events that are scheduled in the first quarter of 2025:

World of Concrete

Dates: January 20–23, 2025

Location: Las Vegas Convention Center – Las Vegas, NV

Details: World of Concrete has been serving the global concrete & masonry construction industries for over 50 years. As the largest event for masonry and concrete professionals globally, World of Concrete attracts over 60,000 attendees. The expo showcases the latest products, technologies, and educational sessions tailored for the concrete and masonry sectors.

Tampa Build Expo

Dates: January 22–23, 2025

Location: Tampa Convention Center – Tampa, FL

Details: The Build Expo is an annual event that occurs in several locations throughout the U.S. As part of America’s premier regional building and construction events, the Tampa Build Expo offers a look at the latest building materials, technologies, and services and serves as a networking opportunity for contractors, architects, and builders in the region.

International Builders’ Show (IBS)

Dates: February 25–27, 2025

Location: Las Vegas Convention Center – Las Vegas, NV

Details: Stated as the largest gathering for residential building professionals in North America, IBS hosts over 76,000 building professionals and 1,800 exhibitors from more than 100 countries. The event covers various sectors, including building materials and global products.

World of Asphalt

Dates: March 25–27, 2025

Location: America’s Center Convention Complex – St. Louis, MO

Details: As published on their website, World of Asphalt is the place the asphalt, pavement maintenance, aggregate, and traffic safety industry sectors go to learn about what’s new in the industry, and how to advance their careers. The event features in-depth educational programming and comprehensive exhibits showcasing the latest technologies and innovations.

Build 25 – AWCI’s Convention & Expo

Date: March 31-April 3, 2025

Location: Charlotte Convention Center – Charlotte, NC

Details: Build 25 is the largest trade show specifically designed for the wall and ceiling industry. Various market segments are represented including drywall, ceilings and acoustics, lath and metal framing, plaster, EIFS, insulation, software and much more. 

Attending industry expos and conventions isn’t just an opportunity to gain knowledge—it’s a strategic move that can transform your business. From discovering innovative technologies to networking with key players in the field, these events empower you to stay ahead in a competitive industry. Don’t let 2025 pass by without taking advantage of these incredible opportunities, and the many more that will be on the calendar and shared in the coming months.

For more information on construction industry updates and business tips, stay connected with the HBW Blog.  To get ahead of construction activity and gain access to the latest permitting data in Florida, Texas, Georgia, Alabama and Oklahoma, contact HBW for more information on construction data reports and industry leads.

The Power of Building Permit Data for Marketing in 2025

In 2025, the construction industry faces a rapidly changing landscape driven by technological advancements, shifting customer expectations, and ever-growing competition. For construction professionals, enhancing marketing strategies is not just an option but a necessity to remain relevant and capture market share. Effective marketing enables businesses to communicate their value proposition clearly, build trust with potential clients, and stand out in a crowded market.

There are many trends that come in go in the marketing space, and one significant and ongoing trend is the rise of digital-first marketing approaches. Social media platforms, video marketing, and virtual reality experiences allow construction companies to showcase premier projects and services in an engaging and interactive manner. Additionally, data-driven strategies, such as leveraging building permit data, provide unparalleled insights into customer behavior and market demand.

As the construction industry continues to evolve in 2025, leveraging data effectively has become a cornerstone of successful business strategies. While often overlooked, building permit data holds immense potential for construction businesses aiming to refine their marketing efforts and target their ideal customers. By understanding where and how to use this data, companies can position themselves ahead of the competition and increase their ROI.

What Is Building Permit Data?

As most HBW subscribers are already aware, building permit data encompasses records of approved construction projects within specific regions. Permits contain critical information including but not limited to:

  • Type of project (e.g., residential, commercial, renovation, new construction)
  • Project size and scope
  • Project owner or applicant details
  • Estimated project costs
  • Issuance and completion timelines

With even more in-depth detail and customized reporting options, HBW’s comprehensive weekly building permit reports can serve as a goldmine for identifying market trends and potential business opportunities.

How Can You Use Building Permit Data in Marketing?

1. Targeting Specific Customer Segments

Building permit data helps identify active construction projects and their stakeholders, including homeowners, developers, and general contractors. This allows construction businesses to:

  • Reach homeowners planning renovations (Home Improvement Companies).
  • Target builders and contractors working on large-scale projects (Material Suppliers).
  • Offer specialized services to commercial developers (B2B Service Providers).

2. Geographic Market Analysis

Permit data highlights areas experiencing growth (and declines), whether through new housing developments or commercial projects. Construction businesses can:

  • Identify booming neighborhoods to focus marketing efforts.
  • Slow efforts in regions where demand is low.
  • Predict demand for specific services, such as roofing or landscaping, in areas with high construction activity.

3. Personalized Outreach Campaigns

By analyzing the scope and details of construction projects, businesses can craft highly personalized marketing messages. A couple of examples include:

  • A company offering custom cabinetry can contact homeowners undertaking luxury renovations.
  • A roofing contractor can reach out to developers listed on large-scale residential projects.

There are also helpful tools like email automation and CRM systems that can integrate permit data to streamline outreach efforts.

4. Competitor Analysis

There are many reasons why it is important to keep an eye on the competition. Monitoring competition enables you to analyze competitors’ strengths and weaknesses, providing insights into areas where your business can excel or innovate.  Additionally, understanding competitors’ activities can reveal emerging trends and shifts in demand within the industry.

Tracking building permit applications can reveal where competitors are operating and the scale of their projects. This information enables businesses to adjust pricing strategies to remain competitive, as well as identify underserved markets or niches competitors may have overlooked.

5. Content Marketing

Understanding trends from building permit data can inspire insightful and informative blog posts, white papers, and industry reports. For example:

  • Use permits to identify trends and publish an industry report on “Emerging Residential Construction Trends in 2025”.
  • Review permits and write a blog on “How Building Permits Reflect the Growth of Green Construction Practices”.
  • Share exclusive insights and analysis on developing construction trends in rapidly growing regions to establish authority in your field.

Thoughtful and intentional reports and articles can help builders showcase their expertise, address customer concerns, and position themselves as thought leaders in the industry.

While building permit data is constantly updated and widely available to HBW subscribers, it is important to recognize that how the data is used is just as important as the data itself. To make the most of your opportunities, avoid aggressive and unwelcome marketing tactics that may alienate potential customers. Instead, focus on creating value through timely, relevant, and personalized outreach.

In the year ahead, leveraging building permit data is no longer optional for construction businesses that want to thrive in an increasingly competitive landscape. By using this data to target specific customer segments, analyze geographic trends, and develop personalized campaigns, companies can enhance their marketing strategies and drive sustainable growth. Through proper use of reports, businesses have the power to transform building permit data from a static resource into a dynamic and reliable marketing tool.

For more information on construction business marketing tips, stay connected with the HBW Blog.  To get ahead of construction activity and gain access to the latest permitting data in Florida, Texas, Georgia, Alabama and Oklahoma, contact HBW for more information on construction data reports and industry leads.