Florida’s Top Builders and Areas for New Swimming Pool Construction – December 2017

HBW Report – New Swimming Pool Construction in Florida during the month of December 2017.

FL Pool Permits by Area – December 2017

Last month, there were nearly 1,850 new swimming pool construction permits with a total value in excess of $78M added to the HBW database for Florida.  Out of the five major regions reviewed, Southwest Florida experienced the greatest number of pool starts (529 permits), and Tampa had the highest average value of construction at $46,307.  Here is a closer look at stats for December by region:

SOUTHWEST

The southwest region ranked #1 for total pool starts having approximately 120 active builders and nearly 530 new permits on file last month.  The average value of new pool construction for the one-month period was $43,421

Top County for Total Permits: Lee (182 permits)

Top Builders for Total Permits:

  1. Aragon Pools and Spas
  2. Pinnacle USA
  3. Aquadoc

 

SOUTHEAST

The southeast region ranked second highest for total pool starts.  Last month, there were approximately 130 active builders in the area and more than 400 new construction permits added to the HBW database.  The average value of construction was $40,116.

Top County for Total Permits: Palm Beach (206 permits)

Top Builders for Total Permits:

  1. RHR Pools
  2. Swimming Pool Contractors
  3. A&G Concrete Pools

 

ORLANDO

In Orlando, there were more than 70 active pool builders responsible for 385 pool starts and an average value of construction just over $39k last month.

Top County for Total Permits: Osceola (136 permits)

Top Builders for Total Permits:

  1. All Seasons
  2. Bob’s Pool Service
  3. American Pools & Spas

 

TAMPA

There were approximately 100 active builders in Tampa last month, resulting in more than 300 pool starts at an average construction value of $46,307, the highest average value of all areas reviewed.

Top County for Total Permits: Hillsborough (108 permits)

Top Builders for Total Permits:

  1. Challenger Pools
  2. Olympus Pools
  3. Riviera Pools of Tampa

 

JACKSONVILLE

From the 70 active pool builders in the Jacksonville area last month, there were 212 pool starts with an average construction value of $45,442.

Top County for Total Permits: St. Johns (81 permits)

Top Builders for Total Permits:

  1. Island Pools
  2. Blue Haven Pools
  3. Superior Design Pools

FL Pool Construction – Average Value, Dec. 2017

To gain more information on the builders, homeowners and permits for the construction activity above, check out HBW for your copy of the latest construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

Top Florida Residential Builders – December 2017

From Jacksonville to Miami, the Sunshine State had more than 5,400 housing starts during the month of December.  Orlando proved to be the hot spot for new residential construction, having nearly 1,375 new permits on file with HBW for the one-month period, and southeast Florida continued to hold the higher value for new home building with an average value of construction coming in above $317k.

Out of the hundreds of active home builders throughout the state, D.R. Horton was the leader for total new permits in four out of five areas (all with the exception of Tampa).  Lennar Homes also made its mark last month, landing a spot in the top five builders of all major regions reviewed.

Here is a closer look at December’s top five builders for each region in Florida:

Orlando

As previously mentioned, Orlando had the highest concentration of new residential construction activity out of any region reviewed in Florida last month.  In December, there were nearly 1,375 housing starts with an average value of nearly $288.5k.  Out of close to 150 active home builders in the area, Lennar Homes took top spot for total starts with D.R. Horton and Mattamy Homes ranking second and third.  Here is a closer look at leading builders in the area for total new permits in December:

Builder Total Permits
Lennar Homes 230
D.R. Horton 113
Mattamy Homes 92
Pulte Homes 92
Meritage Homes 57

 

Tampa

Coming in at second-highest for new residential construction last month, Tampa had 1,269 housing starts with an average construction value just over $268k.  Out of the 190+ active home builders in the area, The Villages of Lake Sumter ranked #1 for total housing starts with nearly 200 new permits on file for the one-month period.  Here is a closer look at top builders in the area:

Builder Total Permits
The Villages of Lake Sumter 198
D.R. Horton 105
Lennar Homes 97
M/I Homes 58
McDowell Construction 52

 

Southwest

Southwest Florida held close behind Tampa for housing starts last month having 1,243 new permits on file with HBW.  Out of the 250+ active home builders in the area, D.R. Horton held top rank with 157 starts and Pulte Homes came in a close second with 153 new permits.  The average construction value in the area was approximately $266.5k, and the leading builders for the month are as follows:

Builder Total Permits
D.R. Horton 157
Pulte Homes 153
Neal Communities 110
Lennar Homes 86
Taylor Morrison 68

 

 Jacksonville

In December, there were more than 900 housing starts in Jacksonville, with an average construction value just above $234k.  Out of the 125 active builders on file in Jacksonville last month, the top five for total new permits are as follows:

Builder Total Permits
D.R. Horton 172
Lennar Homes 107
KB Homes 41
Dream Finders Construction 38
Mattamy Homes 36

 

Southeast

While Southeast Florida continues to hold the higher value in construction (average value: $317k+), it had the least amount of housing starts out of the major areas reviewed.  There were more than 600 new residential construction permits on file from approximately 170 active home builders in the area last month.  D.R. Horton took top spot for total new permits with 108 housing starts, and GL Homes and Kolter Signature Homes tied for second; here is a closer look at the leading builders and their permits on file with HBW for the month of December:

Builder Total Permits
D.R. Horton Inc 108
G L Homes 40
Kolter Signature Homes 40
Lennar Homes 35
Gho Homes Corp 26

To gain more information on the builders, homeowners and permits for the construction activity above, check out HBW for your copy of the latest construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

HBW Report: Texas New Residential Construction – December 2017

Texas home builders ended 2017 on a high note having more than 5,760 new residential construction permits added to the HBW database in December.

Texas New Residential Construction Permits by Area – December 2017

The end of the year gave Texas much to celebrate.  Having experienced a 55% month-over-month increase in new residential construction, there were 5,764 housing starts throughout the major metro areas of Houston, Dallas, Austin and San Antonio.  Every area across the board experienced significant month-over-month increases with Houston seeing the greatest gains at 75%.  Out of the more than $1.3B in total construction value for the month, the highest average value of construction could be found in Dallas at nearly $285k.  As for home builders, D.R. Horton continued to hold top position in three out of four metro areas (all with the exception of San Antonio).  Here is a closer look at the stats and top builders in each area for the month of December:

Houston

In Houston, there were nearly 2,600 housing starts (+75% since November) with a total construction value of approximately $522M.  Just about half of all new construction could be found in Harris County (1,289 permits), and more than 300 home builders were active throughout the area during the month.

Average Value of Construction: $200,842

Top Builders for Total Permits:

  1. D.R. Horton
  2. Lennar Homes
  3. Meritage Homes

 

Dallas

Dallas ranked second-highest for total housing starts having a 33% month-over-month increase resulting in more than 1,800 new permits and a construction value in excess of $514M for the one-month period. There were more than 230 active home builders in the Dallas area last month, and the highest concentration of new construction could be found in Tarrant County (672 permits).

Average Value of Construction: $284,941

Top Builders for Total Permits:

  1. D.R. Horton
  2. First Texas Homes
  3. Lennar Homes

 

Austin

Austin experienced a 65% month-over-month increase in housing starts having 867 new permits and a construction value of $207.5M for the month.  There were approximately 120 active builders in the Austin area last month, and more than half of all new construction took place in Travis County (550 permits).

Average Value of Construction: $ 239,364

Top Builders for Total Permits:

  1. D.R. Horton
  2. Lennar Homes
  3. RSI Communities

 

San Antonio

While San Antonio had the lowest total number of starts, December was a solid month as there was a month-over-month increase in new home construction of 37% in the area.  Last month there were approximately 130 active builders responsible for nearly 500 housing starts with a total construction value in excess of $102M.  While all counties had new permits added to the HBW database, the highest concentration (more than half) of all housing starts took place in Bexar County (259 permits).

Average Value of Construction: $ 207,262

Top Builders for Total Permits:

  1. Continental Homes of Texas
  2. KB Homes
  3. Camillo Properties

 

Information utilized for Texas residential construction reports was directly derived from HBW construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

OSHA Penalty Inflation Adjustment 2018

The latest update on OSHA penalties – inflation increase announced for 2018.

As of January 2nd, 2018, OSHA has adjusted and increased penalties to meet inflation.  In a notification issued by the Federal Register earlier this week (January 2, 2018), the U.S. Department of Labor increased civil penalties for a multitude of regulated areas (Immigration, Child Labor, Wage and Hour, MSHA and OSHA).  In the notification the adjustment is explained as follows: “Penalties Inflation Adjustment Act of 1990 as previously amended by the 1996 Debt Collection Improvement Act (collectively, the ‘Prior Inflation Adjustment Act’), to improve the effectiveness of civil monetary penalties and to maintain their deterrent effect. The Inflation Adjustment Act required agencies to: (1) Adjust the level of civil monetary penalties with an initial ‘‘catch-up’’ adjustment through an interim final rule (IFR); and (2) make subsequent annual adjustments for inflation, no later than January 15 of each year.” (source: Federal Register)

So, how does this affect penalty rates?  According to OSHA’s website, the new penalty amounts that have been adjusted for inflation as of January 2, 2018 are as follows:

Type of Violation: Penalty:
  1. Serious

Other-Than-Serious

Posting Requirements

1. $12,934 per violation
2. Failure to Abate 2. $12,934 per day beyond the abatement date
3. Willful or Repeated 3. $129,336 per violation

 

When it comes to individual states, OSHA notes that states operating their own Occupational Safety and Health Plans are expected and required to adopt and align the maximum penalty levels that are at least as effective as Federal OSHA’s penalties.

While there is a noted increase in penalties, there is no need to worry… As long as you and your crews remain OSHA compliant, you will not need to be concerned with the increase.  By continuing to stay informed, enforcing your safety policies and refreshing your team with the appropriate training, the increase and OSHA’s penalty fees should simply be industry news and not impact you or your business in the coming year.

For more information on construction business and marketing tips, stay connected with the HBW Blog.  To get ahead of construction activity and gain access to the latest permitting data in Florida, Texas, Georgia, Alabama and Oklahoma, contact HBW for more information on construction data reports and industry leads.

Tips for Gauging Your Success on YouTube

With the new year comes new marketing strategies – here are a few quick tips for assessing the “health” of your YouTube channel and videos.

It’s no secret that dynamic content, such as video, is some of the most viewed content on the internet.  According to Insivia’s statistics for 2017, 55% of people watch videos online every day.  And based on an article from Syndacast, using the word “video” in an email subject line will boost open rates by 19%. With YouTube having over 1 billion users, almost one-third of all people on the internet are on YouTube.  Stats like that will make you take a second look at your marketing strategy to ensure that you are taking full advantage of your video content opportunities.

Once you have a YouTube Channel established, make sure to gather a few optimization tips that we explored in “10 Tips for Home Builders on YouTube”.  Now, that you have given your channel a good run having tested and developed a few videos, and maybe even some subscribers, it is time to take a good look at your metrics.  Here are a few tips for auditing your YouTube channel:

  1. Subscribers – How many subscribers are actually watching your channel? While creating a variety of videos and posting regularly is good for keeping your channel fresh, your content means nothing without the views.  For this reason, you will want to assess your subscriber to viewer ratio.  To do so, you should visit your “creator studio”, go to the “dashboard” and have it set for the last 28 days.  From there, you can compare the number of views against the number of subscribers to assess this ratio which will give you a clear picture of how active subscribers are on your channel.
  2. Time – Have you ever checked how long your videos are watched? If you have a five-minute video that waits until the last frame to provide your most important points or message, chances are they haven’t been seen.  By checking how long videos are typically watched on your channel, you can better understand your audience engagement, as well as design future videos to meet their attention/viewing span.  YouTube analytics makes it easy to assess watch time by providing watch time reports in analytics.  To get there go to Analytics/Watch Time Reports/Watch Time.
  3. YouTube Search – When you think of search engines, you most likely think of Google – The term “Google” has become a verb after all. But there is also another major search engine… YouTube.  YouTube has been ranked as the second-largest search engine in the world.  For this reason, it is important to optimize your channel for search.  If a video is ranked high in a search, your channel ranking may follow suit.  If that is the case, you may want to develop more video content around the subject that is most searched and pointing to your videos.  You can track your success in searches by going to your Analytics/Traffic Sources and checking out “YouTube Search” stats.
  4. Engagement – Are your viewers engaged? If you haven’t checked your views-to-engagement ratio chances are you are not too sure what is creating the most buzz on your channel.  Viewer engagement can be measured by analyzing the number of likes, dislikes, comments and shares your videos receive.  Videos that are well received, considered helpful or of interest are usually shared, and videos that gain an emotional response or engagement will likely receive a “like” (thumbs up) or “dislike” (thumbs down).  To get a solid but general figure for your views-to-engagement ratio, simply add all of the “likes”, “dislikes”, shares and comments under your analytics tab and then calculate the ratio based on total views for that given period.  You can run a similar calculation for each video as well.

YouTube and videos can be a great place to demonstrate your expertise and showcase your latest designs and construction projects, but they will only be as effective as they are viewed.  By taking a little time to perform a channel and video assessment, you can learn more about what content engages or is of interest to your audience, allowing you to tailor your next videos to make an impact and give a little boost to your subscribers and online presence.

For more information on construction business and marketing tips, stay connected with the HBW Blog.  To get ahead of construction activity and gain access to the latest permitting data in Florida, Texas, Georgia, Alabama and Oklahoma, contact HBW for more information on construction data reports and industry leads.

Making New Year’s Resolutions that Stick

When the ball drops and the champagne pops, nearly everyone is ready to conquer their New Year’s resolutions.  But the truth is that many resolutions won’t be conquered, and the same resolution will likely be repeated again and again in the coming years.  That is not to say that most of us don’t give it our best efforts; gym memberships go up and renewed and refreshed energy is at an all-time high at the start of the year, and there is no doubt that in many cases the effort is there.  Achieving resolutions is more about setting a plan rather than simply setting a goal; this goes for your individual goals, as well as those you set for your business and team.  To get you headed in the right direction and planning for resolutions that “stick”, here are a few areas to address:

Accountability – It’s easy to say that you will achieve something, but if you and your team are not held accountable then you can consider them empty promises.  Accountability goes far beyond a simple team check-in or status report; accountability must be measured, and you should have a system for monitoring stages and progress.  For example, if you have a department with new sales goals this year, that department should have measurable goals by month or quarter, a system for reporting progress regularly and points for intervention should they appear to be below or off course.

Milestones – Great success is not attained overnight, and a step-by-step approach can assist with providing a clear and realistic track for conquering resolutions.  Such steps should be marked by milestones that can be reached throughout the year.  For example: If you are launching a new product or line of service, you will want to set up milestones covering the development, patent (if applicable), marketing and launch of the product/service with details of actions and estimated dates for completion.

Assignment – While this may be assumed with accountability, assignment of goals and/or stages is vital to your success.  Every milestone and every action must be assigned to an individual.  While he/she may have others (including subcontractors) working on the same project, overseeing the project and holding players accountable must be the responsibility of a specific team member.  Unassigned actions usually get pushed to the side and become unachieved actions quickly.

Support – In order to reach a goal, or in this case a resolution, you will need to identify systems or methods for support.  For example, if it is in your business goals to gain more leads and prospects in 2018, then you will need to identify sources for those leads (i.e. networking events, HBW permit reports, expos).  Support and resources should be listed and easily accessible so that every team member has what he/she needs to reach the next milestone.

New Year’s resolutions are not just a chance for us to challenge ourselves as individuals – they are a chance to grow and strengthen our businesses too.  By laying out a strategy and plan and holding team members accountable for their assigned roles and actions, you will clear the path for reaching your goals and resolutions.

Best wishes for a successful and Happy New Year!

For more information on construction business and marketing tips, stay connected with the HBW Blog.  To get ahead of construction activity and gain access to the latest permitting data in Florida, Texas, Georgia, Alabama and Oklahoma, contact HBW for more information on construction data reports and industry leads.

Getting Testimonials That Count

Every business knows how powerful word of mouth can be for generating new business, and testimonials are a great way to get the ball, and buzz, rolling.

Another year is right around the corner, and with a new year there is new opportunity to update your website, marketing materials and testimonials.  While you don’t want to overload your website or social profiles with excessive testimonials, it is a good idea to refresh them now and again.  Whether you print them in your prospect packages or share them on a page of your website or social networks, testimonials can be a powerful way to prove your value and encourage prospects to take action.  Here are a few easy ways to gather testimonials that count:

Make the Ask – Testimonials aren’t going to just come knocking on your door; you must invite them in, and that can only be done by making the ask.  Consider your satisfied clients, your all stars and high-profile clients and projects.  You can ask them to provide positive feedback by email, letter, phone, text… whatever method works for them.  When you make the ask, know what type of feedback you are looking for and ask direct questions to get the testimonials you need to round out your “portfolio”.  Are you looking for testimonials regarding your customer service? Quality of work? Timeliness?  Perhaps you are searching for all of the above; just be sure to ask the questions that address the areas that matter most.

Survey – Surveys couldn’t be easier to send out to clients now.  A simple survey form through your email marketing campaign provider makes testimonials a click-and-go process.  Make the survey short (3 questions or less) and be specific on the type of feedback you are looking to obtain.  Multiple choice questions and suggested/example text are ways to make it an easy and attractive process for clients.

Incentives – When in doubt, throw incentives out.  You don’t necessarily need to go public with testimonial incentives, but in your next communication consider adding a link that asks for feedback in return for a discount on an initial service or one-time product. The link can go to a survey or a single-field form where they can type and submit their quote/testimonial.

Make a Call – Sometimes it’s just easiest to go old school and pick up the phone.  In addition to using this time to check in with a client and their needs, a testimonial can easily be gathered by making the ask by phone and getting the positive feedback from your conversation.  After you write the quote/testimonial based on your conversation, be sure to send it to them for approval so that you have it properly documented.

Testimonials are only as effective as you use them and address questions and areas of interests that are common for your prospects.  Gathering feedback from your clients shouldn’t be an isolated event; rather it should be an integral part of nurturing and maintaining a relationship that can build loyalty and fine-tune your offerings to grow and strengthen your business.

For more information on construction business and marketing tips, stay connected with the HBW Blog.  To get ahead of construction activity and gain access to the latest permitting data in Florida, Texas, Georgia, Alabama and Oklahoma, contact HBW for more information on construction data reports and industry leads.

End of the Year Business Checklist

The holiday season is upon us, and while this may lead to more vacation and less productivity in the workplace, it can also be a time for you to review and prepare for the coming year.  In addition to the obvious financial and accounting end-of-the-year tasks (P&L, Balance sheet, reconcile vendors, cashflow reports, etc.) that should be led by your accountant, you will also want to give attention to and tidy up some other aspects of your business.  Here is a brief checklist to get you started:

  1. Back Up Data – In addition to backing up your accounting system, you should run an end-of-year backup of all your files including client files and contracts, creative briefs, email, etc. Make sure that all employees follow the same system for backup; whether you use a hard drive or cloud-based system, all files and computers should be backed up and in two places.
  2. Back Up Your Contacts – While many of your contacts may be backed up with your office files listed above, you and your employees may not sync your mobile devices with your office systems on a regular basis. For this reason, make sure all mobile devices (phones and tablets) and contacts are backed up in two places as well.  While this should be a regular occurrence throughout the year, it is often overlooked, and the end of the year is a great time to make sure everything is properly accounted for in the backup process.
  3. Review Your Files and Database Naming Process – In order for all employees (new and veteran) to easily locate and share information, you should already have a file-naming system in place. If not, now is the time to set one up for 2018.  A file-naming system pertains to all correspondence and files.  For example, all correspondence (letters, email) may have a naming format of “Last Name”-“First Initial”- Date (xx-xx-xx) – “topic (2 word max)”.  A systematic approach to naming files is especially important for your business if you share servers or have multiple employees accessing the same data.  Have all employees double-check their files to ensure that they have named them properly, and provide a friendly reminder for the naming system to be followed in the coming year.
  4. Take Inventory – While this one seems obvious when looking at your current building materials, tools and supplies, it may not seem so obvious when looking at your employees and team. Take a close look at your team and current positions and plan ahead for any new positions or roles that may be required to meet demands in the coming year.
  5. Check Your Online Presence – From your website to your YouTube videos and social media profiles, it is time for an end-of-the-year checkup. You should delete or revise any outdated links, addresses, contacts or information that may no longer be valid.  Check every link for its function, and work with your account administrators to review their strategy and posting calendars for the coming year.

Of course, the end of the year also allows time for performance reviews, bonuses and departmental and company-wide goal setting.  Work closely with your team to review the challenges and successes of this year to set up realistic and achievable goals for the coming year.  While general maintenance of your accounting, data and website is essential, it is most important to use this time of year to keep communication open and work with your team to develop a plan and strategy that will position your company for success in 2018.

For more information on construction business and marketing tips, stay connected with the HBW Blog.  To get ahead of construction activity and gain access to the latest permitting data in Florida, Texas, Georgia, Alabama and Oklahoma, contact HBW for more information on construction data reports and industry leads.

Florida’s Top Pool Builders – November 2017

Last month there were more than 1,200 new swimming pool construction permits added to the HBW database for Florida.  Leading the swimming pool starts, Southwest Florida had the highest number of total new permits (410 permits), and Tampa held the highest average value of construction at $43,682.  Out of the hundreds of active pool contractors throughout the state, a handful ranked in the top spots for total new permits.  Here is a closer look at new swimming pool construction and the leading pool builders in Florida last month by region:

Southwest Florida

Southwest Florida had the greatest amount of new swimming pool construction last month with 410 pool starts and a total construction value close to $18M.  The average value of construction was consistent with most areas throughout Florida at $43,270, and the highest concentration of new construction took place in Lee County (158 permits).

Out of the just over 100 active builders in the area for the month, the following held the top spots for total swimming pool starts:

Top 5 Pool Builders – November: Aragon Pools & Spas; Pinnacle USA; Artesian Pool Construction; Contemporary Pools; Holiday Pools of West Florida.


Southeast Florida

In the southeast region of the Sunshine State, there were approximately 240 new swimming pool construction permits with a total value in excess of $9.1M added to the HBW database in November.  The average value of construction was lower than most regions across the state at $38,239, and more than half of all new construction took place in Palm Beach and Miami-Dade counties.  There were more than 115 active pool contractors during November, and the following ranked at the top for total pool starts:

TOP 5 Pool Builders – November
A & G Concrete Pools
Treasure Pools & Service Inc
Sunsational Pools & Spa
Fountain Blue Pool Svc.
Van Kirk & Sons

 

Orlando

In the Central Florida/Orlando area there were nearly 235 swimming pool starts with a total value in excess of $10M last month.  The average value of pool construction was $43,134, and just over 40% of all new construction took place in Orange County.  Out of the 60+ active pool builders in the area for the month, the following ranked in the top five for total permits on file with HBW:

TOP 5 Pool Builders – November
All Seasons
Intercoastal Pool & Spa Builders
Artesian Pools Inc
Blue Marlin Pools
American Pools & Spas

 

Tampa

Coming in close to Orlando, the Tampa area had a total of 225 swimming pool starts with a total value of construction nearing $10M.  The average value of new pool construction was $43,682, and just about 35% of all new permits originated from Hillsborough County.  Out of the approximately 80 active builders with new permits on file for the month, the following ranked in the top five for total swimming pool starts:

TOP 5 Pool Builders – November
Tampa Bay Pools Inc
Gulfstream Pools & Spas
Olympus Pools
Challenger Pools
Tropical Pools & Pavers

 

Jacksonville

The northeastern region and Jacksonville area had the least amount of new pool construction for the month with 115 new permits and nearly $5M in value on file.  The average value of swimming pool starts came in at $42,506, and from the more than 50 active pool builders in the area, the following held the top five spots for total permits for the one-month period:

TOP 5 Pool Builders – November
Waldhauer & Son
Stanley Pools Inc
Surfside Pools & Spas
Pools By John Clarkson
Blue Haven Pools

 

To gain more information on the builders, homeowners and permits for the construction activity above, check out HBW for your copy of the latest construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

Florida Residential Construction Report – November 2017

Last month, more than 3,400 new Florida residential construction permits with a total value in excess of $940M were added to the HBW database. Construction permits provide valuable data to subscribers, not just for the purpose of gaining new and valid leads… By following permit data and construction trends, home builders can recognize patterns in areas, values, types of construction and gain better insight on the competition.

Here’s a closer look at housing starts and new residential construction in Florida last month based on HBW’s November construction data reports:

Tampa

Tampa was on top of the residential construction charts for November; there were nearly 900 housing starts with a total value in excess of $243k for the one-month period.  The top counties with the highest concentration of housing starts are Hillsborough (249 permits) and Polk (237 permits), and the average value of construction across the area was $274,370.  Out of the approximately 160 active builders, the following took the top three spots:

Top Builders:

Lennar Homes 80
D.R. Horton Inc 80
The Villages Of Lake Sumter 71

 

Southwest

The gulf coast areas of Florida continue to heat up in residential construction and real estate.  Last month, the southwest region ranked second for total housing starts with 756 permits and a total construction value of nearly $195k.  More than half of all new construction could be found in the counties of Lee (295 permits) and Sarasota (148 permits), and the average value across the area was $257,597.  Out of the nearly 180 active builders for the one-month period, the following held top positions for total housing starts:

Top Builders:

Pulte Homes 102
Lennar Homes 93
D.R. Horton Inc 72

 

Orlando

Coming in very close to the southwest for home building activity, the Central Florida/Orlando area ranked third for total new residential construction permits on file with HBW.  There were nearly 750 housing starts with a total value in excess of $235M last month, and the average value of construction was $314,428.  As per usual, the highest levels of new residential construction could be found in Orange (285 permits) and Osceola (152 permits) counties.  Out of the 140 active home builders for the month, the following ranked highest for total new permit activity:

Top Builders:

Pulte Homes 72
D.R. Horton Inc 59
Lennar Homes 58

 

Jacksonville

Last month, the Northeast/Jacksonville area had just over 600 new residential construction permits with a total value greater than $135M added to the HBW database.  Higher concentrations of new construction could be found in Duval (228 permits) and St. Johns (208 permits) counties.  Across the area, the average value of construction was lower than most other Florida regions coming in at $224,507.  Out of the 110 active home builders for the month, the following took top spots for total housing starts:

Top Builders:

D.R. Horton Inc 130
KB Homes 46
Lennar Homes 43

 

Southeast

In the southeast, there were nearly 415 housing starts with a total value of more than $132M on file with HBW last month.  While the southeast gained the fewest new residential construction permits in comparison to the rest of the state, it maintained the top spot for highest value of construction having an average construction value of $320,092.  More than half of all new home building activity took place in the counties of Palm Beach (139 permits) and St. Lucie (125 permits), and out of the 125 active builders in the area last month, the following were on top for total housing starts:

Top Builders:

D.R. Horton Inc 59
G L Homes 49
Lennar Homes 22

 

To gain more information on the builders, homeowners and permits for the construction activity above, check out HBW for your copy of the latest construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.