HBW Report: Texas Swimming Pool Construction Report – July 2018

Upon review of the latest HBW construction data reports in Texas, there were nearly 900 swimming pool starts during the month of July.  Out of the four major metropolitan areas reviewed (Dallas, Houston, San Antonio, Austin), Dallas had the greatest number of total new swimming pool permits (467), while Austin held the highest average value of construction ($63,689).

Here is a closer look at new pool construction by area:

Dallas

In Dallas, there were 467 pool starts with a total value of in excess of $22.5M during the month of July.  The average value of construction was $48,354, and out of the 160+ active builders on file for the month, the top three builders for total new swimming pool construction permits are as follows:

#1 – Riverbend Pools

#2 – Gold Medal Pools

#3 – Puryear Custom Pools

Houston

In Houston, there were more than 270 pool starts with a total value of approximately $16.7M during the month of July.  The average value of construction was second highest of the four metro areas reviewed coming in at $61,500. Out of the 110 active builders on file for the month, the top three for total new permits are as follows:

#1 – Anthony & Sylvan Pools

#2 – Premier Pools

#3 – Platinum Pools

San Antonio

Last month, there were nearly 75 pool starts with a total value of approximately $3.5M in San Antonio.  The average value of construction was $47,680, and out of the nearly 40 active builders in the area last month, the top three for total new pool permits on file with HBW are as follows:

#1 – Keith Zars Pools

#2 – Cody Pools

#3 – Texas Pools & Patios

Austin

Last month, there were more than 70 pool starts with a total value greater than $4.5M in Austin. The average value of construction was higher in Austin than any other metro area reviewed coming in at $63,689 for the month. Out of the more than 40 active pool builders in the area last month, the top three builders for total new permits on file are as follows:

#1 – Cody Pools

#2 – Texas Pools & Patios

#3 – Majestic Poolscape

To gain more information on the pool builders and permits for the construction activity above, check out HBW for your copy of the latest construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

Texas Top Home Builders – July 2018

A review of Texas residential construction and the top builders for total housing starts during the month of July.

Last month, there were more than 8,100 housing starts in the major metro Texas areas of Houston, Dallas, Austin and San Antonio.  D.R. Horton continued to lead for total new permits on file with HBW and ranked #1 in Houston, Dallas and Austin for total housing starts.

Here’s a closer look at the top builders and new residential construction activity by area for the month of July:

Houston

Houston continued to take top spot for housing starts last month having 3,140 new permits with a total value of approximately $669.5M added to the HBW database.  Out of the 345 active builders on file in the area for the one-month period, the top builders for total permits are as follows:

#1 – D.R. Horton (496 permits)

#2 – Lennar Homes (243 permits)

#3 – Perry Homes (160 permits)

Dallas

In Dallas, there were more than 2,780 housing starts with a total value of approximately $825.2M added to the HBW database last month.  Out of the nearly 280 active builders on file in Dallas during the month of July, the top builders for total permits are as follows:

#1 – D.R. Horton (289 permits)

#2 – Pulte Homes (138 permits)

#3 – Lennar Homes (128 permits)

Austin

In July, there were more than 1,310 housing starts with a total value in excess of $284.5M added to the HBW database for the Austin area.  Out of more than 115 active builders in the area for the month, the top builders for total new permits on file with HBW are as follows:

#1 – D.R. Horton (241 permits)

#2 – Milestone Community Builders (116 permits)

#3 – KB Homes (104 permits)

San Antonio

In San Antonio, there were more than 880 housing starts with a total value of nearly $196.5M added to the HBW database for the month of July.  Out of the more than 120 active builders in the area last month, the top builders for total permits are as follows:

#1 – KB Homes (103 permits)

#2 – Continental Homes of Texas (93 permits)

#3 – Bella Vista CMI (88 permits)

To gain more information on the builders, homeowners and permits for the construction activity above, check out HBW for your copy of the latest construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

Seven Tips for Content Marketing Success

Here are a few easy-to-apply tips for lifting your content marketing and making sure that you don’t reach the common plateau.

All of us have heard and know the value of keeping marketing content “fresh”, but what does “fresh” really mean?  To some “fresh” translates to “active”, and active does not necessarily mean that you are making your touch points count.  When it comes to marketing, and anything really, you don’t want to confuse movement with progress.  Just because you have regular posts on social media or stick to a consistent mailer distribution schedule doesn’t mean that your content is getting noticed.

So, what will keep it fresh?  The answer isn’t simple, and really, fresh content is constantly changing and developing over time.  That being stated, here are few tips for putting a little life back into your content and marketing strategy:

  1. Schedule It – If you don’t have it on the schedule, there is a high probability that it won’t get done. When developing fresh ideas and new content for your marketing strategy, they will only go as far as you schedule them.  Just as with every new construction project, a new section on the website or a revised FaceBook page will only happen if you put it on the calendar.
  2. Be Consistent – Your blog and social media should be consistently posted. While the content should vary, you will want to have updates on a regular basis.  According to a survey conducted by HubSpot, 82% of marketers who blogged more frequently reported at least one customer generated from their blog versus 57% who were only blogging monthly.
  3. Share Content – You should share your content across all social outlets, email blasts and websites. Additionally, you should encourage your staff and affiliates to share content regarding your latest launch, event, or new product line within their social networks.  Anything you share should include links to forward and share the content with others.
  4. Repurpose and Recycle – We are not talking about recycling old flyers here. Rather, repurposing content refers to taking previously published content and giving it a fresh new look.  For example, you may decide to post a follow up story on a previously posted “new” project, or maybe you want to add new information about updated codes or construction stats that were shared in the past.  There are many ways to take old stories and give them new life in a way that resonates with your target audience.  It’s all about the follow up and keeping your visitors and viewers up-to-date on stories and topics of interest.
  5. Involve Influencers – While most of us do not have the budget to hire well-known influencers to generate buzz over our products and services, it takes very little to make reference to influencers within the industry. Whether you link and share their content or quote them, be sure to tag or message them to make them aware of your mention.
  6. Stay on Trend – What is currently buzzing in the industry? What designs and products do your customers and target audience find to be of greatest interest?  Whether you have access to the latest color trend predictions or the designs and floor layouts that are in highest demand, sharing fresh trends is an effective way to bring something new to the table.
  7. Be Dynamic – Dynamic content is site content that is intuitive in that it automatically adapts to pre-defined conditions, such as a site visitor’s actions/input. This type of content will adjust dynamically so that different users see different content that is somewhat tailored to their interest based on their activity. Dynamic content creates a unique user experience. It increases conversion rates, and if done properly can provide a more personalized experience.  This can be done through your webmaster.

A successful marketing strategy is one that evolves over time and is adjusted as you learn more about where and how you are receiving the greatest response from your target audience. While it can feel comfortable to play it safe and stick with the same methods that have proven to be successful in the past, comfortable does not make you grow; as your business grows, so should your reach and content marketing efforts.

For more information on construction business and marketing tips, stay connected with the HBW Blog.  To get ahead of construction activity and gain access to the latest permitting data in Florida, Texas, Georgia, Alabama and Oklahoma, contact HBW for more information on construction data reports and industry leads.

Swimming Pool Construction on the Rise in West Florida

A quarterly review of new swimming pool construction permits in Florida through the second quarter of 2018.

FL New Pool Permits by Area thru Q2 – 2017 vs. 2018

The western and northwestern regions of Florida had a healthy dose of new swimming pool construction in the first half of this year. Both regions have reflected an annual growth pattern in pool construction over the last five years, and through Q2 of this year the west and northwest have demonstrated year-over-year increases of 6% and 14% respectively.

Overall, the Sunshine State is slightly behind last year’s swimming pool construction figures.  Since the start of this year (through Q2), Florida has experienced a 3% year-over-year decrease in pool starts.  Every region reviewed, with the exception of the west and northwest, has experienced dips in new swimming pool construction ranging from 2% to 10%.

Across the state, there have been approximately 11,750 new pool permits added to the HBW database through Q2-2018, and while the southwest region has experienced a 10% year-over-year decrease in construction so far, it still holds the highest concentration of pool starts (2,735 permits).

Other areas that carried higher concentrations of new pool permits through Q2 include the southeast and west.  Southeast Florida is slightly below last year’s construction figures having a 2% year-over-year decrease so far and approximately 2,240 pool starts on file for the six-month period.  As previously mentioned, the west portion of Florida is 6% ahead of last year (thru Q2) which resulted in it ranking third highest for total new permits having 2,210 pool starts for the given period.

Not far behind the West, Central Florida ranked #4 for swimming pool construction.  While new pool construction has been on the rise in Central Florida since 2014, the first half of this year reflects a slower market resulting in a 9% year-over-year decrease and 2,110 pool starts through June.

When reviewing and breaking down new pool construction from a county perspective, there were a few counties that made our “ones to watch” list for their annual increase in new construction activity.  The Florida counties that have show marked increases in pool construction in the first half of this year are as follows:

  1. Hillsborough County (West) – Pool construction in Hillsborough has been on the rise for nearly five years and this year is no exception. Through Q2, Hillsborough has experienced a 16% year-over-year increase in swimming pool starts, resulting in more than 780 new permits on file.
  2. Lee County (SW) – Since 2017, pool construction figures have been climbing in Lee County. Through Q2, Lee County has more new pool permits (~1,075 permits) on file than any other Florida County, reflecting a 7% year-over-year increase in new swimming pool construction
  3. Brevard County (Central) – While the total number of permits is lower in Brevard County (455 permits), a fairly new growth pattern is developing – Pool construction has picked up in Brevard over the last couple of years. In 2017, the area experienced a 34% year-over-year increase in pool starts, and through Q2 of this year, Brevard is already reflecting a 26% year-over-year increase, making it our third pick for “ones to watch”.

To gain more information on the builders, homeowners and permits for the construction activity above, check out HBW for your copy of the latest construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

HBW Quarterly Report: Texas Swimming Pool Construction Q2-2018

A quarterly review of new swimming pool construction permits in Texas from January through June 2018

Texas New Pool Permits by Area Q2 2017 vs. 2018

In the first half of 2018, the Lone Star State appears to be climbing out of its lull in new swimming pool construction.  While the state has experienced a slow decline in pool starts since 2015, Texas has already exhibited a 3% year-over-year increase in new swimming pool construction activity.  From Dallas and Houston to Austin and San Antonio, there have been nearly 4,100 pool starts through Q2-2018, with Dallas having the highest total of new permits for the six-month period.  Here is a closer look at new swimming pool construction and permitting activity by area:

Dallas

After experiencing a slight dip in swimming pool construction last year, Dallas appears to be pulling head with new pool construction bumping up 3% in the first half of 2018.   In the six-month period, more than 2,100 new swimming pool construction permits have been added to the HBW database.  The Dallas area counties with the highest concentration of new construction include: Tarrant (579 permits, +21%) and Collin (505 permits, -15%).

Houston

New pool construction has been slowly dropping each year in Houston since 2015, and the area appears to be holding the same pattern so far this year.  In the first half of 2018, Houston has experienced a 5% decrease in pool starts, resulting in 1,194 new permits being added to the HBW database.  The larger county of Harris held the majority of all new pool construction activity with 720 permits on file for the six-month period, reflecting a 2% year-over-year increase.

Austin

While Austin sits on the lower end of the spectrum for total pool starts, new pool construction has been picking up in the area over the last year or so.  Since January (through June) of this year, the area has experienced a 16% year-over-year increase in new swimming pool construction, resulting in 455 new permits on file with HBW.  Nearly all of the new permits originated from Travis County (351 permits), which is also on an upswing having experienced close to a 21% year-over-year increase in new pool construction so far this year.

San Antonio

Although the San Antonio area had the fewest total new swimming pool permits in comparison to other major metro areas in the Lone Star State, pool construction is on the rise.  Since the start of this year, San Antonio has experienced a 22% year-over-year increase in new pool construction resulting in nearly 345 new permits.  Most permitting activity originated from Bexar County (276 permits) which is also exhibiting year-over-year growth in swimming pool construction (+27%).

To gain more information on the builders and permits for the swimming pool construction activity above, check out HBW for your copy of the latest construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

HBW Quarterly Report: Florida Residential Construction Rises through Q2-2018

New home construction in Florida is up by 12% in the first half of 2018.

FL New Residential Construction Permits through Q2 – 2017 vs. 2018

Since 2014, new home construction has been on the rise in Florida, and this year is no exception.  Since January (through June), the Sunshine State has experienced a 12% year-over-year increase in housing starts, resulting in nearly 40,600 new permits on file with HBW.  Additionally, Bloomberg News recently ranked Florida second (behind Texas) for population growth, having increased by 410,347 since January 2017.  With housing starts increasing to meet the high demand, we reviewed six major Florida regions (Central, West, Southeast, Southwest, Northeast, Northwest) to identify the highest concentration of new residential construction.

The result:  West Florida ranks #1 for total new residential construction permits through Q2-2018, having nearly 8,500 housing starts for the six-month period; this reflects a 6% year-over-year increase for the west region of Florida.

Every region in Florida, with the exception of Central Florida (-1%), is significantly ahead of new home construction figures from 2017.  Year-over-year increases as high as 24% could be found in the northeastern region where there have been close to 7,000 housing starts since the beginning of the year.  Another area experiencing notable growth in new home construction over the last two years is the southeast where there has been a 22% year-over-year increase in housing starts, resulting in approximately 4,800 new residential construction permits on file with HBW.

New residential construction in the southwest region of Florida has been holding a high growth pattern for the past five years, with annual gains as high as 24% (2015).  This year, the area is already reflecting a 13% year-over-year increase in new home construction, resulting in approximately 7,470 housing starts; this growth rate is the highest it has been since 2015, and it continues to be an area to watch.

Finally, the northwestern portion of Florida is also off to a strong start in residential construction this year.  Having experienced a 17% year-over-year increase in housing starts from January through June, there were nearly 5,550 new permits added to the HBW database for the six-month period.

To gain more information on the builders, homeowners and permits for the construction activity above, check out HBW for your copy of the latest construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

HBW Report: Texas Home Building through Q2-2018

HBW reports on residential construction permit data in Texas through the second quarter of 2018.

Texas Total Residential Construction Permits thru Q2 – 2017 vs. 2018

This year has already been a year of gains for Texas.  According to a recent report by Bloomberg, the population of the Lone Star State has increased by 494,622 since January 2017 — the biggest gainer among U.S. states, according to government dataThis report and increase is consistent with the latest information acquired from the HBW database.  Based on the permits on record from January 2018 to June 2018, new residential construction permits have experienced a 6% year-over-year increase in Texas, resulting in nearly 38,500 new permits added to the HBW database for Houston, Dallas, Austin and San Antonio combined.

Out of the four major metro areas reviewed, Houston continues to lead the state for total housing starts (16,100+ permits) through the second quarter, and the Dallas area appears to be ranked highest for growth having an 11% year-over-year increase in new residential construction permits.  Every major metro area, with the exception of Austin (5,799 permits, -2%), is already ahead of total permits from the previous year.  While San Antonio has the fewest total permits in comparison to its larger counterparts, it is also experiencing gains this year having 3,520 housing starts through Q2-2018, reflecting a 5% year-over-year increase.

Counties that are demonstrating exemplary growth in new home construction are as follows:

  1. Denton County (Dallas area) – Through the second quarter of this year, residential construction permits in Denton County have experienced a remarkable year-over-year increase of nearly 60%, resulting in approximately 2,250 housing starts.
  2. Montgomery County (Houston area) – Over the last couple of years, Montgomery County has been pulling out of a downward spiral that was apparent in new home construction just a few years ago. In 2017, the area experienced its first increase in housing starts since 2014, closing the year with a 24% year-over-year increase.  This year, new homes continue to boom as there has been more than a 27% year-over-year increase in new permitting activity through Q2-2018, resulting in 3,062 new permits on file.
  3. Bexar County (San Antonio) – The County of Bexar is another one to watch as new home construction began to pick up in the area last year. This year, the area has already experienced more than a 24% year-over-year increase in housing starts, resulting in the majority of new residential construction permits for the San Antonio area (1,952 housing starts).

To gain more information on the builders, homeowners and permits for the construction activity above, check out HBW for your copy of the latest construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

Atlanta Home Building Report through Q2-2018

Atlanta residential construction holds steady through Q2-2018.

Residential construction in Atlanta has remained steady in comparison to last year.  In the first half of this year, there have been nearly 12,280 housing starts added to the HBW database, and more than 3% have been for high value homes with total construction values in excess of $500k.

County by county, the highest concentration of new home construction could be found in Gwinnett County (1,813 permits), Forsyth County (1,369 permits) and Fulton County (1,260 permits).  The top five counties for total permits through the second quarter of this year are as follows:

ATL Top Five Counties for Total Permits thru Q2-2018

When looking at areas for growth patterns, there were a few standout counties…

Hall County has been on an upward climb in residential construction over the past five years, and in the first half of 2018 alone, there has been a 21% year-over-year increase in housing starts, resulting in 615 new residential construction permits in the HBW database.  Cobb County has also been reflecting a growth pattern; since 2016, housing starts have been on the rise in Cobb, and this year, the area has continued this growth pattern having a 29% year-over-year increase resulting in 1,167 new residential construction permits through Q2-2018.  Another county to watch is Forsyth – Forsyth County has seen annual drops in residential construction activity over the last two years, but 2018 appears to be showing a more positive outlook; through Q2, Forsyth is already ahead of last year by 12% and will exceed 2017 if it remains on this trajectory.

Although higher value construction made up less than 3% of total housing starts in Atlanta last year, this year the Atlanta area appears to be on track for exceeding those figures; in the first half of 2018 there have already been close to 400 higher value (>$500k) housing starts, with the second quarter reflecting a notable increase.  The counties with the greatest volume of higher value residential construction permits are Fulton, Cobb and Cherokee.

Information utilized for the graphs and above listed figures for metro Atlanta residential construction was directly derived from HBW construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

Florida Top Home Builders – June 2018

HBW reviews the latest residential permitting data and home builder activity for the month of June 2018.

While it wasn’t a record-breaking month for Florida home builders in June, there were more than 6,000 new residential construction permits with a total value of approximately $1.6B added to the HBW database last month.  Out of the five major regions reviewed (SW, SE, Tampa, Orlando, Jacksonville), the southwest region ranked #1 for total housing starts, having 1,453 new permits and a total construction value of $355M, and the Tampa area ranked second highest with 1,421 housing starts and more than $371M in total construction value for the one-month period.

The average value of residential construction statewide ranged from a low of $230k (Jacksonville) to the highest average value of $325k (Orlando), and while top builders varied by area, D.R. Horton and Lennar Homes were leading builders and ranked #1 in multiple regions throughout the Sunshine State.

Here’s a look at the top five builders by area for the month of June 2018:

Southwest Florida

In the southwest region of Florida, there were nearly 210 active builders with a total of 1,453 new residential construction permits on file for the month.  The top five builders for total new permits in June are as follows:

Builder Total Permits
Lennar Homes 263
D.R. Horton 191
Pulte Homes 151
Neal Communities of SW FL 102
Taylor Morrison 72

 

Tampa

In Tampa, there were nearly 200 active builders with a total of 1,421 new residential construction permits on file for the month.  The top five builders for total new permits in June are as follows:

Builder Total Permits
Lennar Homes 206
D.R. Horton 143
Pulte Homes 91
The Villages of Lake Sumter 90
M/I Homes 63

 

Orlando

In Orlando, there were more than 175 active builders with 1,235 new residential construction permits on file for the month.  The top five builders for total new permits in June are as follows:

Builder Total Permits
D.R. Horton 128
Meritage Homes 99
Taylor Morrison 65
Lennar Homes 61
M/I Homes 47

 

Jacksonville

In Jacksonville, there were 135 active builders with nearly 1,065 new residential construction permits on file for the month.  The top five builders for total new permits in June are as follows:

Builder Total Permits
D.R. Horton 187
Lennar Homes 70
K B Homes 68
American Classic Homes 68
Dream Finders Home LLC 58

 

Southeast Florida

In the southeast region of Florida, there were just over 160 active builders with approximately 840 new residential construction permits on file for the month.  The top five builders for total new permits in June are as follows:

Builder Total Permits
D.R. Horton 139
Lennar Homes 114
Pulte Homes 38
Minto Communities 32
Kolter Signature Homes 31

 

To gain more information on the builders, homeowners and permits for the construction activity above, check out HBW for your copy of the latest construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

HBW Report: Florida Swimming Pool Construction – June 2018

HBW reviews the latest permitting data for swimming pool construction during the month of June 2018.

Last month, approximately 1,790 new swimming pool permits with a total construction value of $74.5M were added to the HBW database for Florida; this reflects an 8% month-over-month increase in new pool construction activity.  We reviewed the permitting data for five major regions in the Sunshine State (Orlando, Tampa, Jacksonville, Southeast, Southwest), and while the Southwest (438 permits) had the greatest number of pool starts, Jacksonville led the state for average value of construction (average value: $45,167).

Here’s a closer look at new pool construction activity in Florida for the month of June 2018:

Southwest

New pool construction activity was highest in the southwestern region of Florida.  Last month, the area had 438 pool starts with a total construction value of nearly $19M.  The average value of new construction was on the higher end for the state coming in at $43,220, and the county with the highest volume of pool starts was Lee (133 permits).

Orlando

Last month, Orlando experienced close to a 25% month-over-month increase in new pool construction, resulting in more than 400 pool starts with a total value of nearly $16M.  The average value of construction was on the lower end of the spectrum at $39,680, and the highest concentration of new pool construction could be found in the counties of Osceola (122 permits), Orange (104 permits) and Brevard (102 permits).

Southeast

Not far behind Orlando, the southeastern region of Florida had 393 pool starts with a total construction value of nearly $15M last month.  The highest concentration of new permits originated from Palm Beach County (139 permits), and the average value of new pool construction (average value: $38,144) was lower than any other region reviewed.

Tampa

New pool construction in Tampa was consistent with the average volume for Florida last month.  In June, there were more than 385 pool starts with a total construction value of nearly $17M.  The average value of new pool construction was second highest for the state at $43,921, and the larger county of Hillsborough carried the greatest concentration of pool starts (143 permits) for the area.

Jacksonville

In Jacksonville, there were nearly 170 swimming pool starts with a total construction value in excess of $7.5M on file for the month of June.  The majority of new construction took place in the counties of Duval (64 permits) and St. Johns (60 permits), and the average value of construction was higher than any other Florida area reviewed at $45,167.

To gain more information on the builders, homeowners and permits for the construction activity above, check out HBW for your copy of the latest construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.