Texas Swimming Pool Construction Quarterly Report

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HBW reviews the new swimming pool construction permit data for Texas in the first quarter of 2018.

Texas New Pool Permits by Area Q1 – 2017 vs. 2018

Overall, Texas is off to a healthy start for new pool construction.  In the first quarter of this year there were just over 1,550 new pool permits added to the HBW database, reflective of a 3% year-over-year decrease in new construction activity.  This drop is primarily due to the decline in pool construction in the Houston area where pool starts were down 30% in comparison to Q1-2017.  While the first quarter of the year is not the high season for pool builders, all other major metro areas reviewed (Dallas, Austin, San Antonio) are already ahead of last year’s figures.

The area experiencing the greatest increase in pool starts is San Antonio.  With just over 140 new pool permits in Q1-2018, the area is ahead of Q1-2017 by 13%.  Dallas also had a spike in new pool construction; with approximately 870 new pool construction permits on file with HBW, Dallas ranked #1 for pool starts having experienced a 9% year-over-year increase during the first quarter of this year.  The Austin area is also 9% ahead of last year having 183 new swimming pool permits on file for the three-month period.

When focusing on Texas counties that have the highest concentration of new pool permits in the first quarter, Tarrant County (Dallas) takes the top spot as it has already experienced a colossal 49% year-over-year increase in new pool construction, resulting in 270 new permits in Q1-2018.  Other counties that are carrying higher totals for pool starts include Harris (Houston) with 240 permits and Dallas with 199 permits.  Here is a closer look at the top five counties for total new swimming pool permits in Q1-2018:

Texas Top 5 Counties for Total Pool Permits Q1- 2017 vs. 2018

To gain more information on the builders, homeowners and permits for the construction activity above, check out HBW for your copy of the latest construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

Texas Home Building Report: Q1-2018

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Texas New Permits by Area Q1 2017 vs. 2018

Texas has been hot out of the gates this year when it comes to new residential construction.  In the first quarter, there have been more than 17,900 housing starts on record which reflects an already 11% year-over-year increase.  Out of the four major metro areas reviewed (Houston, Dallas, Austin, San Antonio), Houston continues to dominate for total new permits having 7,217 housing starts for the three-month period.  And while Dallas landed second highest for starts (6,344 new permits), it is leading the Lone Star State for growth as it has experienced a 23% year-over-year increase in new home construction since the start of the year.

The only metro area that hasn’t had a booming start in new home construction is Austin.  Austin ranked third for total housing starts having 2,612 new permits on file with HBW, and while this is reflective of a 6% decrease in new home construction in comparison to the same time last year, Q1-2018 is showing signs of improvement since the latter half of 2017.

Although San Antonio has the least amount of total starts (1,744 permits) in the first quarter, it continues to experience significant gains in the new residential construction market.  Over the last five years, the area has been maintaining a growth pattern, having more housing starts on file year-over-year, and as of Q1-2018 it is already ahead of last year by 16%.

When breaking down new residential construction by county, a couple of counties in Houston and Dallas led for total permits.  With just about a 2% lead over last year’s first quarter, Harris County (Houston) ranked #1 having nearly 3,640 housing starts in Q1-2018.  Next in line and side-by-side were two Dallas area counties… Collin County ranked second having 1,893 housing starts (+14%), and Tarrant County came in a close third with 1,811 housing starts (+29%).

Texas Top 5 Counties for Total New Permits – Q1 2017 vs. 2018

As far as higher value home construction (>$500k) is concerned, Dallas has and continues to rank #1, and with nearly 550 higher value housing starts in the first quarter of this year, the area is tracking to be ahead of last year in this value range.

To gain more information on the builders, homeowners and permits for the construction activity above, check out HBW for your copy of the latest construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

Atlanta Residential Construction Quarterly Review

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New home construction in Atlanta continues its upward trend in the first quarter of 2018.

HBW’s quarterly building activity trend reports are in, and from the looks of this year’s first quarter, Atlanta is continuing to see growth in the residential construction market.  Having experienced a year-over-year increase of just about 3% in the first quarter of 2018, Atlanta has nearly 5,500 new residential construction permits on file.

Out of the 24 different Georgia counties reviewed, Gwinnett led for the greatest total number of housing starts so far this year (789 permits), while counties including Paulding (+42%) and Hall (+28%) were notable for their marked annual growth in new residential permits.

Just behind Gwinnett was Fulton County with nearly 600 housing starts in the first quarter of this year, reflecting a stable and consistent trend for the area as figures nearly match new construction activity from the same time last year.  Forsyth County landed the third top spot for housing starts with approximately 550 new permits for the 3-month period.  Cherokee County also made the top five list having more than 460 housing starts on file with HBW.  And finally, Cobb County appears to be keeping up its expansive growth pattern as it leaped ahead with a 20% year-over-year increase (453 permits) in the first quarter.  The top counties for total permits on file in Q1-2018 are as follows:

Metro ATL Top 5 Counties for Total Permits Q1-2018

When looking at higher value construction (>$500k), Fulton County ranked #1 for total new permits (79 housing starts), and Cobb County appears to be outpacing the previous year so far.  Overall, the Metro Atlanta area appears to be on track with last year’s figures for higher value construction while having a slight head start in new residential construction across the board.

Information utilized for the graphs and above listed figures for metro Atlanta residential construction was directly derived from HBW construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

Top Home Builders in Texas – March 2018

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Every month, thousands of new construction permits are added to the HBW database; from new homes to new pools and even commercial construction, there is a plethora of data about the latest builds, and builders.

Last month, there were approximately 6,560 new residential construction permits added for the four major metro areas of Texas (Dallas, Houston, Austin and San Antonio).  When taking a look at the home builders leading construction figures for the month, D.R. Horton has and continues to be front-and-center statewide (ranked #1 in 3 out of 4 metro areas), but there are also some notable builders in each area that are making their mark in the residential construction market.

So, what exactly is a “top builder”?   When assessing the top builders for HBW’s purposes, we look at the total number of new permits each builder has pulled for any given month.  From there, it is filtered by total construction value.  In essence, “top builders” are those with the most housing starts on file for the one-month period.  Here is a look at the builders leading each metro area in the Lone Star State last month:

Houston

In Houston, there were just about 270 active home builders in the area last month, resulting in more than 2,500 housing starts with a total construction value in excess of $506M.  Leading builder, D.R. Horton, ranked #1 for total permits having 260 housing starts and a total construction value of approximately $40.7M on file with HBW.  The top five builders in Houston were as follows:

#1 – D.R. Horton

#2 – Perry Homes

#3 – K. Hovnanian Homes

#4 – Lennar Homes

#5 – David Weekley Homes

 

Dallas

D.R. Horton also led in Dallas having more than 480 housing starts with a total value in excess $110M last month.  More than 245 builders are on record for the one-month period and contributed to a total of nearly 2,450 new residential construction permits with a total value of $727.5M.  The top five builders in Dallas are as follows:

#1 – D.R. Horton

#2 – Lennar Homes

#3 – Pulte Homes

#4 – First Texas Homes

#5 – Darling Homes

 

Austin

In Austin, more than 105 active builders contributed to nearly 1,080 new permits and more than $252M in construction value last month.  D.R. Horton took the lead having nearly 120 housing starts with a total value in excess of $19M on file.  The top five builders in the area for the one-month period are as follows:

#1 – D.R. Horton

#2 – Pulte Homes

#3 – KB Homes

#4 – Lennar Homes

#5 – Meritage Homes

 

San Antonio

Last month, there were nearly 520 housing starts with a total value in excess of $113M in San Antonio.  Out of the 135 active builders on file for the month, Continental Homes of Texas took top spot for total permits, having 65 housing starts and more than $13M in total construction value last month.  The top five builders were as follows:

#1 – Continental Homes of Texas

#2 – Camillo Properties

#3 – KB Homes

#4 – Fieldstone Homes

#5 – Havenbrook Homes

To gain more information on the builders, homeowners and permits for the construction activity above, check out HBW for your copy of the latest construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

Going “Green” for Your Business

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Earth Day is right around the corner (April 22, 2018), making it a great time to explore some ways that your business can go “green”.  Along with the obvious benefits to our environment and future generations, a green business can often be a preferred business for clients.  According to a Nielsen global online study conducted in 2015, millennials are most willing to pay extra for sustainable offerings—almost three-out-of-four respondents.  Among global respondents willing to pay more, attributes such as a company being environmentally friendly, a company being known for its commitment to social value and a product being made from fresh, natural and/or organic ingredients ranked highest.

While you may already have your own earth-friendly building products, services and options, you should also take a look at your daily operations.  How “green” are your business practices?  Do you have incentives for employees to decrease their carbon footprint?  Do you recycle?  The list goes on, but the truth is that going “green” can simply be a matter of a few tweaks in how you use energy, paper and resources.  Here are a few easy ways to bump up your sustainability efforts in the office:

  1. Recycle – From paper to plastics, it is easy to implement a recycling program for your office, building or corporate park.
  2. Buy Recycled – While aiming for a paperless office is ideal, you will still need to use paper for certain documents and materials. Printing paper, napkins, paper towels and more are all offered in the form of recycled cardboard and paper goods.  Only Post-Consumer Waste paper is made entirely from the paper we place in our recycling bins. Making PCW recycled paper uses 45% less energy and creates half the waste of the traditional papermaking process. While you may pay a little more, it will certainly reduce overall waste.
  3. Carpool Program – Depending on your location, a company-wide carpool program can be a welcome addition for employees who have hectic city commutes.
  4. Fuel Efficient Fleet – For your fleet, consider adding low-emission and/or electric vehicles; it can reduce your carbon footprint and fuel expense.
  5. Lighting – From office lights to outdoor lighting, consider using eco-friendly LEDs.
  6. Cleaners – From the job site to the office, using biodegradable and natural cleaning products reduces your team’s exposure to harsh toxins and chemicals, as well as reduces the introduction of such substances into the environment.
  7. Beverages – Long gone are the days of Styrofoam and disposable cups in the breakroom. Also, single-use water bottles are a waste of plastic, and money.  Offer filtered water or a water cooler for employees, and consider stocking up on reusable coffee mugs, travel mugs, cups and drinkware adorned with your company logo.
  8. Website – Yes, you actually can go green online. There is such a thing as green web hosts which are companies that host websites and are earth-friendly.  These companies may use renewable energy, plant trees, and/or buy renewable energy certificates to reduce or mitigate the environmental cost of running their servers and infrastructure.  Often, the cost difference is nil from other companies that are running their servers using fossil fuels.

Once you make a few powerful changes, your company can share your good green practices with your clients and community.  By making a commitment to the environment, you are flexing your company’s social responsibility muscle and taking a step toward a sustainable future, and your next earth-conscious customer.

For more information on construction business and marketing tips, stay connected with the HBW Blog.  To get ahead of construction activity and gain access to the latest permitting data in Florida, Texas, Georgia, Alabama and Oklahoma, contact HBW for more information on construction data reports and industry leads.

Making the Most of Construction Data Reports

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If you are an HBW subscriber, you’ve got leads, a lot of leads.  With new permits and construction data being added to the HBW database regularly, chances are you have more reports than time, so making the most of them is essential.

Using construction data reports for lead generation is an obvious application of the reports and holds great value for your business, but beyond leads there are numerous other ways to use the reports to build your business.  Here is a quick list of the top ways to make construction data reports work for you:

  • Get Organized – Now that you have leads and reports, you will need to organize your data in a way that it can be shared, accessed and used by your sales team.  There are a variety of helpful CRM (Customer Relation Management) systems and software from which to choose, and it is just a matter of taking the time to find the one that is the right fit and can grow with your business.
  • Sort it Out – Where is your target audience? Which regions or counties do you want to reach?  Sort out your reports by your priority, from geographic location to type of construction.
  • Conduct Research – Market research is vital to an evolving business. By using HBW construction data reports to conduct your own market research, you can identify areas where your services are in high demand, as well as chart seasonal fluctuations and plan accordingly.  Market stats provide you with a snapshot of the activity level in your counties of interest, as well as reflect the trend over the past year.
  • Scope it Out – Staying on top and ahead of the competition is important for any business, and builder summary reports can give you the latest on your competition’s latest construction activity. For any given timeframe, you can easily and instantly learn how many projects a home or pool builder has permitted, counties and areas where they are concentrated and the average value of their construction projects.
  • Keep an Eye on Trends – HBW has over twenty years of historical data on file which makes it easy for your business to evaluate construction trends and history of properties, enabling you to identify homes, commercial buildings and pools in need of your services.

By receiving up-to-date permit data, you are not only receiving the latest construction leads, but you have the opportunity to stay in the know on industry trends, local demand and the competition’s construction activity.

For more information on construction business and marketing tips, stay connected with the HBW Blog.  To get ahead of construction activity and gain access to the latest permitting data in Florida, Texas, Georgia, Alabama and Oklahoma, contact HBW for more information on construction data reports and industry leads.

Customers Expect and Demand Technology

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Truth be told, the construction industry has a reputation for being one of the slower industries for adopting and integrating new technology.  According to a survey conducted by KPMG, the construction industry isn’t taking full advantage of new technologies for workflow management and building performance monitoring.

From the surface, this data can be quite surprising considering the massive and impressive structures that are being constructed and improved upon each day.  Although the construction industry is well-positioned for technological disruption, construction professionals seem the most difficult to motivate and shift their mindset.  The above listed survey found that most construction firms are waiting for competitors to take the first step toward the adoption of technologies to streamline their workflows and improve their data collection including but not limited to integrated project management information systems, remote monitoring, smart sensors, robotics and automation.

In addition to technology making workflow and project management easier, technology is also in high demand from consumers.  Think about it… How do you expect your own customer service experience to be when buying something for you or your family?  Chance are that you expect immediate responses, one-click access to an estimate or report, ability to swipe, scan or purchase online… The list goes on.

The same ease of access that you expect in your own experience should be offered to your customers.  The big players in technology and retail from Amazon and Apple to Google services are used by consumers daily, no matter the industry. Additionally, consumers are doing their research and becoming more educated about their purchase before committing to any one service or product.  For this reason, you and your sales team should be prepared for an informed customer and have information ready and easy to view from your website, social media profiles, emails, etc.

Technology can and should be seamlessly integrated into your company’s overall customer service experience.  From how they learn about your services to communication, billing and project status reports, the way you interact with your client reflects your professionalism and knowledge.  Even the most skilled of craftsman can come across as inexperienced when communicating through antiquated methods or providing information through outdated literature and publications.  Essential and easy upgrades include mobile-friendly websites, online invoicing and payment processing, live project updates and status reports, active social media profiles, online chat for customer inquiries and support, online scheduling/booking of consultations and more. While these upgrades won’t happen overnight and certainly won’t address the industry’s slower pace for adopting other advanced technologies, you can gradually bring your customer engagement into the present, strengthening your business and future client relations.

For more information on construction business and marketing tips, stay connected with the HBW Blog.  To get ahead of construction activity and gain access to the latest permitting data in Florida, Texas, Georgia, Alabama and Oklahoma, contact HBW for more information on construction data reports and industry leads.

5 Ways to a Better Landing Page

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As a construction professional, chances are website design is not one of your top priorities.  And although website design can and should be left to the professionals, the content and image that you present should have your signature all over it.  Nobody knows your business, and your clients, better than you, and having a landing page that has a greater probability of converting viewers to customers will require some time and input from those who know your audience and brand.

When reaching out to HBW leads, it is important to provide easy ways for your prospects to learn about your product, request a free quote and contact you for more information.  By sending them to a landing page, whether it be the home page of your website or a page designed for a specific promotion, you can give prospects a one-click entry into their new home or remodel.  Here are five tips for making a landing page worth the visit:

  1. Set a Goal – Before you can make your landing page effective, you will need to know what defines it as effective. In other words, what is your goal for the visitor?  Do you want them to watch a video? Request an estimate? Click on a link? Share your page on social media?  Once you identify your goal, designing your landing page should be revolved around getting the site visitor to that next step.
  2. Know Your Audience – It is easy to fall into the “safe zone” when creating a web page. There are hundreds of templates out there that make creating a landing page easy for you, but it may not be the answer for them.  To create a page that makes an impact it will need to stand out from the crowd.  One way to make it “pop” is to design the page specifically for the audience you are seeking to capture.  For example, if you are approaching new homeowners, have images and content that speak specifically to the concerns of new homeowners.  While casting a wide net may work well for some marketing efforts, your landing page should be very specific to the voice of your audience.  You can always create and revise landing pages for other campaigns and audiences in the future.
  3. Develop Content – More than just for the purpose of improving SEO, your copy and content should be compelling and drive the viewer to your goal for the page. Most landing pages will have general blocks including headline, body text, call to action and footer.  Your headline should be just a few words that grab their attention.  The body of the text should be your primary message, clear and concise.  Your call to action is what will be defined by your goal (the action you want them to take), and your footer should hold your contact information, social links and standard company information.
  4. Create a Call to Action – A call to action should align with your goal. The method you use should be clear and all content should drive the visitor to the form, link or buttons that you ultimately want the viewer to “click”.  Your call to action should be one of the first things that the page visitor sees and it should stand out visually (bold, color block, highlight) so that it simply can’t be missed.
  5. Choose Strong Images – Although it is easy to want to dress a landing page up to make it more appealing to the eye, images without intent often do more harm than good. One powerful image that is interesting and engaging will make a stronger first impression than multiple images that are simply filling blank space.  Choosing just one or two powerful images can be one of the most challenging of tasks because it requires committing to a specific message and perspective, but effective landing pages are just that… specific and focused.

While you will ultimately need to spend more time on your jobsite than on your website, you may find that by taking a little time to design a clear and targeted landing page, your website can increase the number of jobsites you have on the books in the future.

For more information on construction business and marketing tips, stay connected with the HBW Blog.  To get ahead of construction activity and gain access to the latest permitting data in Florida, Texas, Georgia, Alabama and Oklahoma, contact HBW for more information on construction data reports and industry leads.

HBW Report: Florida Swimming Pool Construction – February 2018

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A review of new pool permits and leading swimming pool builders in Florida during the month of February 2018.

FL Pool Permits by Area – Feb. 2018

In February, there were more than 1,500 new swimming pool permits added to the HBW database.  Out of the five major regions (Southeast, Southwest, Orlando, Tampa, Jacksonville) reviewed, Southwest Florida continued to have the greatest total number of pool starts (422 permits) on file for the one-month period, while Jacksonville held the least (135 permits).  The average value of pool construction throughout the Sunshine State ranged from the approximately $40k on the lower end (Orlando) to as high as nearly $51k on the higher end (Jacksonville).

Here is a closer look at new pool construction and the regional builders leading new permitting activity by area:

Southwest

As previously mentioned, the southwestern region of Florida ranked #1 for total swimming pool starts having more than 420 new permits added to the HBW database last month.  The breakdown is as follows:

Average Value of Construction: $43,724

Top County for Total Permits: Lee County (130 permits)

Total # of Active Builders in the Area (February): 110+

Top Pool Builders (highest total number of pool starts): #1 – Aragon Pools and Spas; #2 – Aquadoc; #3 – Coast to Coast Pools

Southeast

The Southeast ranked second highest for new pool construction as there were 338 swimming pool starts with an average value of $40,321 last month.

Top County for Total Permits: Palm Beach (112 permits)

Total # of Active Builders in the Area (February): 130

Top Pool Builders (highest total number of pool starts): #1 – A&G Concrete Pools; # 2 – Treasure Pools & Service; #3 – Pools by Greg

Orlando

The central portion of the state (Orlando and surrounding areas) ranked third highest for total pool starts having 307 new permits on file with HBW last month.  The average value of new pool construction was lower in Orlando than any other region at $39,630.

Top County for Total Permits: Osceola (113 permits)

Total # of Active Builders in the Area (February): ~70

Top Pool Builders (highest total number of pool starts): #1 – All Seasons; # 2 – Bob’s Pool Service; #3 – American Pools & Spas.

Tampa

The Tampa area held a close fourth for new pool construction.  Last month, there were just over 300 pool starts with an average value of $46,246.

Top County for Total Permits: Hillsborough (95 permits)

Total # of Active Builders in the Area (February): 95

Top Pool Builders (highest total number of pool starts): #1 – Gulfstream Pools and Spas; # 2 – Tampa Bay Pools; #3 – T&D Pool and Spa Service.

Jacksonville

While Jacksonville had the least total number of pool starts (135 permits), the area continued to maintain a higher average value for new pool construction ($50,721).

Top County for Total Permits: St. Johns (45 permits)

Total # of Active Builders in the Area (February): 55

Top Pool Builders (highest total number of pool starts): #1 – Stanley Pools; # 2 – Pools by John Clarkson; #3 – Blue Haven Pools.

FL Average Value of Pool Construction – Feb. 2018

To gain more information on the builders, homeowners and permits for the construction activity above, check out HBW for your copy of the latest construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

OSHA’s New Fact Sheet: “Safety Walk-Arounds for Managers”

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An HBW Safety Update on the latest fact sheet published by OSHA

We often review OSHA’s safety updates and encourage regular review and reinforcement of safety policies, and while most information is geared to all team members, OSHA recently provided a fact sheet “Safety Walk-Arounds for Managers” that is directed to team managers.

Albeit it brief, the fact sheet is important as it provides suggestions for conducting safety inspections that can enable you to evaluate the effectiveness of your current safety and health practices.

Although it should be no secret as to why safety inspections are important, OSHA lists two important purposes:

  1. Inspections demonstrate management’s commitment to improving safety and health by finding and fixing hazards.
  2. Walk-arounds let managers see for themselves how their safety and health program is working and whether it is effective in identifying and eliminating hazards.

The fact sheet lists a safety walk-around in three steps:  Before, during and after inspection:

Prepare:

Identify the most hazardous areas by examining past inspection reports, injury and workers compensation records, incident investigation reports, and recent near-miss incidents. Develop a plan of action so that your inspections focus on the appropriate hazards and concerns.  Communicate and gain feedback from all parties involved, and talk to workplace safety representatives and other managers about their safety observations and concerns. Your plan should include safety equipment needed and areas to look for when onsite.

During Inspection:

When onsite, inspectors and managers should be wearing all of the correct Personal Protective Equipment (PPE) for each area.  Limit the group of inspectors to only necessary parties as to not overwhelm or intimidate workers.  When inspecting, look for obvious hazards including but not limited to: tripping hazards; blocked exits; frayed/exposed electrical wires; missing machine guards; poor housekeeping; poorly maintained equipment; property damage. Observe workers as they perform their job. For example, do they lift heavy objects? Do they stand/sit in awkward postures? Are they performing repetitive motions? If so, document it through notes and photos.

While observing activities and conditions is vital to conducting a successful inspection, the process should not be limited to observation.  Communication is a critical component, and it is important to talk to and interact with team members. OSHA suggests asking open-ended questions such as:

  • What is the most hazardous task in your job? What makes it hazardous?
  • If you have been injured in your job, what was the injury and how did it happen? What was done to make your job safer?
  • How would you report an injury, hazard, or near-miss?

 

Post-Inspection

Your inspection will only be as effective as your follow-up.  Lack of follow-up can lead to discouraged crews and failures in your safety structure. OSHA suggests that immediately following your inspection you should:

  • Prepare an abatement plan containing a list of the hazards found, corrective actions needed, and a reasonable timeline for implementation.
  • Share the abatement plan with managers, supervisors, and workers as a way of showing your commitment to fixing the safety issues found during your inspection.
  • Track progress by sharing or posting periodic updates to the plan. Ensure all corrective actions are implemented in a timely fashion.

 

For managers who are conducting safety walk-arounds, the general guidelines provided are a good place to start. The communication that takes place during a safety walk-around is just as important as locating and identifying hazards, as it is a chance to engage in mutually respectful communication that can lead to improved team morale, greater onsite safety and increased productivity.

For more information on construction business and marketing tips, stay connected with the HBW Blog.  To get ahead of construction activity and gain access to the latest permitting data in Florida, Texas, Georgia, Alabama and Oklahoma, contact HBW for more information on construction data reports and industry leads.