‘Tis the Season for Holiday Marketing

If you haven’t already set your plans for holiday marketing, then now is the time.  The holiday season is right around the corner, and it is the perfect time to plan your happy holiday wishes to current clients while providing … Continue reading

Choosing the Right Social Media Platform for Your Business

In previous posts, we’ve talked quite a bit about Instagram, LinkedIn and other social networks.  From getting the most out of ad campaigns and using Instagram “Stories” to amping up your posts and videos, there are many features to explore … Continue reading

Using Instagram Stories for Your Business

How to make the most of Instagram Stories to boost your business profile… Despite what you may think, Instagram Stories are not just for teens and millennials looking to post a series of their favorite selfies.  No, Instagram Stories can … Continue reading

Seven Tips for Content Marketing Success

Here are a few easy-to-apply tips for lifting your content marketing and making sure that you don’t reach the common plateau. All of us have heard and know the value of keeping marketing content “fresh”, but what does “fresh” really … Continue reading

Seven Apps for Improving Social Content

Keeping content fresh and appealing can seem like a full-time job, but it doesn’t have to be; with so many social trends and networks, it can be a challenge to decide which social platform and approach will yield the greatest … Continue reading

Getting the Most Out of Instagram and Shoppable Posts

Sometimes it feels like there are just too many social media outlets and so little time to keep up with our own pages.  As a busy home builder, developing social media content can seem like an extra rather than a … Continue reading

Tips for Gauging Your Success on YouTube

With the new year comes new marketing strategies – here are a few quick tips for assessing the “health” of your YouTube channel and videos. It’s no secret that dynamic content, such as video, is some of the most viewed … Continue reading

Small Business Saturday Tips for Home Builders

Small Business Saturday is happening November 25th, and you have just about one month to make it a profitable day for your business. When most of us think of Small Business Saturday (November 25, 2017), we think of a smaller … Continue reading

5 Ways to Get Your Company “Out There”

Beyond the standard self-generated social media posts, here are five ways to get your business noticed. Content, content, content – today it is all about content.  From Search Engine Optimization (SEO) to generating buzzworthy videos and posts, your marketing success … Continue reading

Content Marketing for Contractors

A little content can go a long way when spreading the word about your business. As home builders and contractors running multiple construction projects, marketing your business can easily fall to the bottom of the priorities list.  With the myriad … Continue reading