5 Ways to Strengthen Your Social Media Profile

Easy ways to improve your presence on social media Becoming active and establishing a presence on social media couldn’t be easier. At this stage in the game, all you need is an email address and creative handle, and you are … Continue reading

Using Building Permit Data to Improve Marketing

A summary of how construction data reports can benefit your marketing efforts As HBW subscribers already know, a wide range of construction permit data is available and constantly updated in the HBW database. And while there are many ways to … Continue reading

Improving Your Marketing Strategy in 2023

A few areas to review and consider as you tighten your marketing strategy for the new year Last month, we reviewed a few (five to be exact) tips for boosting your holiday marketing efforts. And while the holidays are an … Continue reading

5 Tips to Boost Holiday Marketing

A few quick tips for improving your holiday marketing efforts By this time of year, you are probably solidifying your marketing strategy for 2023, but don’t let that stop you from making some last-minute improvements to close this year with … Continue reading

Making Marketing Efforts Hit Local Targets

Ways to ensure your business is easily found by a local audience Marketing has taken on so many different forms, all of which continue to evolve as technology rapidly expands. That being stated, just because you have the ability to … Continue reading

5 Tips for More “Clicks”

A review of five ways to amp up your email marketing game Are your emails getting the response you expected? Has your open rate plateaued? If you are finding that email engagement is challenging, you are not alone. As with … Continue reading

5 Ways to Show Customer Appreciation

Tips for connecting and showing your appreciation to customers during the holiday season With Thanksgiving behind us and the holidays ahead, there is no better time than now to express your appreciation to customers. While many businesses utilize the holidays … Continue reading

Lessons Learned from #SocialMediaDown

If you were anywhere on the planet this week, then you know that on Monday at around 11:30 a.m. (EDT) Facebook and its other social platforms (Instagram, WhatsApp) went down for just about six hours.  While this came as a … Continue reading

5 Ways to Maximize Your Email Marketing Campaign

Tips for making the most out of your email marketing efforts Email marketing can be a great way to build relationships with new and existing clients; that being stated, anyone who has ever run even the most basic of email … Continue reading

Warming up to Cold Calling – Part I

Five easy tips for amping up your cold calling game Cold calling – It may not be your first method for reaching your prospects, but it should certainly be in your toolkit.  With the rise of social media marketing and … Continue reading