The “Who”, “What” and “When” for cold calling success With social media taking over our phones, and our lives, it can be easy to rely on social networks alone for reaching our audience. Traditional and more costly methods for marketing … Continue reading
Tag Archives: Sales and Marketing for Contractors
Solid testimonials that are shared at the right time and place can boost sales and your business reputation. Many people will say that word of mouth referrals are the best referrals to get. When good things are being said about … Continue reading
From direct mail to email blasts, here are a few ways to engage your audience and get them talking about your products and services How do you make someone open and email? How do you get them to read your … Continue reading
Are your sales feeling a little dull, or even worse, experiencing a lull? There are number of factors that can contribute to slowed sales. Industry fluctuations and seasons aside, sometimes your sales team requires someone to press “refresh” and reset … Continue reading
If all of us saw things the same way, well life would be pretty easy, and boring to say the least. Even in our best efforts to understand our clients’ desires and needs, we are bound to come face-to-face with … Continue reading
Now that you have your leads from HBW, what next? How do you convert a lead to client? Let’s first start out by stating that there is no secret recipe or magic potion that will provide overnight results. A lead … Continue reading
Increasing your rate on referrals requires a little extra effort to make it easy to send new business your way. The dreaded ask… Some of us are better than others when it comes to asking for referrals. Most of us … Continue reading
Home builders have many tools available to them for construction projects, but they may not be aware of the many tools available to them for video marketing. Although most contractors are not interested or have time to produce quality videos … Continue reading
Want to attract more customers? Consider enriching your content and marketing materials with less bells and whistles and more authenticity. Although glossy brochures and high-quality images are appealing to the eye, when it comes to turning your HBW lead to … Continue reading
A little content can go a long way when spreading the word about your business. As home builders and contractors running multiple construction projects, marketing your business can easily fall to the bottom of the priorities list. With the myriad … Continue reading