Are your sales feeling a little dull, or even worse, experiencing a lull? There are number of factors that can contribute to slowed sales. Industry fluctuations and seasons aside, sometimes your sales team requires someone to press “refresh” and reset … Continue reading
Tag Archives: Sales and Marketing for Contractors
If all of us saw things the same way, well life would be pretty easy, and boring to say the least. Even in our best efforts to understand our clients’ desires and needs, we are bound to come face-to-face with … Continue reading
Now that you have your leads from HBW, what next? How do you convert a lead to client? Let’s first start out by stating that there is no secret recipe or magic potion that will provide overnight results. A lead … Continue reading
Increasing your rate on referrals requires a little extra effort to make it easy to send new business your way. The dreaded ask… Some of us are better than others when it comes to asking for referrals. Most of us … Continue reading
Home builders have many tools available to them for construction projects, but they may not be aware of the many tools available to them for video marketing. Although most contractors are not interested or have time to produce quality videos … Continue reading
Want to attract more customers? Consider enriching your content and marketing materials with less bells and whistles and more authenticity. Although glossy brochures and high-quality images are appealing to the eye, when it comes to turning your HBW lead to … Continue reading
A little content can go a long way when spreading the word about your business. As home builders and contractors running multiple construction projects, marketing your business can easily fall to the bottom of the priorities list. With the myriad … Continue reading
Looking to make progress with your sales calls? Here are a few quick tips for maximizing phone time with potential clients. With email, texting and the rise of emojis, phone conversation skills may be falling short for many marketing and … Continue reading
You may already be decking the halls (and your office) with holiday cheer, but are your website and online profiles holiday-ready? Earlier this month we discussed a few ways to take advantage of the holiday hoopla that comes with Black … Continue reading
The end of the year brings a new opportunity to strengthen your marketing efforts so that you can get ahead in 2017. Depending on your business, the holiday season may bring your sales into an upswing, or it may feel more … Continue reading