Keeping content fresh and appealing can seem like a full-time job, but it doesn’t have to be; with so many social trends and networks, it can be a challenge to decide which social platform and approach will yield the greatest … Continue reading
Tag Archives: content marketing
As a construction professional, chances are website design is not one of your top priorities. And although website design can and should be left to the professionals, the content and image that you present should have your signature all over … Continue reading
With the new year comes new marketing strategies – here are a few quick tips for assessing the “health” of your YouTube channel and videos. It’s no secret that dynamic content, such as video, is some of the most viewed … Continue reading
Just in time for the holidays, here are five tips for giving your customers something to celebrate this season. Holiday marketing seems to be earlier and earlier each year. Walk into any big-box store and Christmas trees and stockings are … Continue reading
Beyond the standard self-generated social media posts, here are five ways to get your business noticed. Content, content, content – today it is all about content. From Search Engine Optimization (SEO) to generating buzzworthy videos and posts, your marketing success … Continue reading
Solid testimonials that are shared at the right time and place can boost sales and your business reputation. Many people will say that word of mouth referrals are the best referrals to get. When good things are being said about … Continue reading
From direct mail to email blasts, here are a few ways to engage your audience and get them talking about your products and services How do you make someone open and email? How do you get them to read your … Continue reading
A little content can go a long way when spreading the word about your business. As home builders and contractors running multiple construction projects, marketing your business can easily fall to the bottom of the priorities list. With the myriad … Continue reading
Earlier this year, we explored various ways that home builders can develop “explainer videos“. At this point you may have developed those videos or are still on the fence about whether or not videos are a valuable marketing tool for … Continue reading
Most home builders have a limited budget for marketing. From social media management and building online content to brochures and promotional flyers, there is only so much time (and resources) a small business can dedicate to developing quality marketing materials. … Continue reading