Although developing a marketing strategy for your business can take time and resources, there are a few things you can do now to improve your current marketing efforts and expand your reach. Are you a home builder with caviar marketing … Continue reading
Category Archives: Marketing Tips
With the closing of summer and fall on the horizon, seasonal maintenance packages can be a great way to engage existing clients and open the door to new ones. Last month, we explored seasonal marketing and how it can be a … Continue reading
With HBW you have the solid leads, but to make the best use of those contacts, you must be prepared with the proper information and materials to gain their interest. Leads are like gold to any business, but to get … Continue reading
A well-maintained email list is a vital part of any email marketing campaign. No matter the time, money and planning you invest in your email marketing campaigns, they won’t be fruitful if they are not reaching your audience. For this … Continue reading
Now that you have the leads, it is important to make contact with updated marketing materials. Busy home builders do not always have the time or the staff to constantly maintain marketing efforts. Often, brochures can be in need of … Continue reading
By focusing on products and services that are most useful in hot summer or cold winter months, you may appeal to customers’ needs at the perfect time of year. As HBW subscribers already know, new and fresh content is important … Continue reading
With image-heavy content and a myriad of topics, Pinterest can be an effective social media marketing tool for construction professionals. Think Pinterest is not for business? Think again. Often associated with crafters and hobbyists, Pinterest can be overlooked by businesses. Believe … Continue reading
Think that Snapchat is just a fad for teens? Think again. What started out as an easy video story and messaging app for teens and millennials has become a surprisingly useful and growing tool for marketers. According to a recent … Continue reading
Earlier this year, we explored various ways that home builders can develop “explainer videos“. At this point you may have developed those videos or are still on the fence about whether or not videos are a valuable marketing tool for … Continue reading
Most home builders have a limited budget for marketing. From social media management and building online content to brochures and promotional flyers, there is only so much time (and resources) a small business can dedicate to developing quality marketing materials. … Continue reading