Choosing the Right Social Media Platform for Your Business

In previous posts, we’ve talked quite a bit about Instagram, LinkedIn and other social networks.  From getting the most out of ad campaigns and using Instagram “Stories” to amping up your posts and videos, there are many features to explore … Continue reading

Using Instagram Stories for Your Business

How to make the most of Instagram Stories to boost your business profile… Despite what you may think, Instagram Stories are not just for teens and millennials looking to post a series of their favorite selfies.  No, Instagram Stories can … Continue reading

Seven Apps for Improving Social Content

Keeping content fresh and appealing can seem like a full-time job, but it doesn’t have to be; with so many social trends and networks, it can be a challenge to decide which social platform and approach will yield the greatest … Continue reading

Getting the Most Out of Instagram and Shoppable Posts

Sometimes it feels like there are just too many social media outlets and so little time to keep up with our own pages.  As a busy home builder, developing social media content can seem like an extra rather than a … Continue reading

Tips for Gauging Your Success on YouTube

With the new year comes new marketing strategies – here are a few quick tips for assessing the “health” of your YouTube channel and videos. It’s no secret that dynamic content, such as video, is some of the most viewed … Continue reading

Preparing Your Profiles for the Holidays

You may already be decking the halls (and your office) with holiday cheer, but are your website and online profiles holiday-ready? Earlier this month we discussed a few ways to take advantage of the holiday hoopla that comes with Black … Continue reading

7 Website Essentials for Home Builders

Almost anyone can secure a domain name and get their business online, but there are a few basic “must-haves” for getting the most out of your website. More consumers go online to get information about, well, pretty much everything.  The … Continue reading

5 Tips for Instagram Video Success

The power of video in marketing is undeniable, and when using Instagram, there are a few ways to increase the likelihood of getting noticed. If you are already using Instagram, you have probably experienced the ease of use when sharing … Continue reading

Pinterest for Your Home Building Business

With image-heavy content and a myriad of topics, Pinterest can be an effective social media marketing tool for construction professionals. Think Pinterest is not for business? Think again.  Often associated with crafters and hobbyists, Pinterest can be overlooked by businesses. Believe … Continue reading

Contractors Ask: What About Snapchat?

Think that Snapchat is just a fad for teens?  Think again.  What started out as an easy video story and messaging app for teens and millennials has become a surprisingly useful and growing tool for marketers.  According to a recent … Continue reading