Tips for Gauging Your Success on YouTube

With the new year comes new marketing strategies – here are a few quick tips for assessing the “health” of your YouTube channel and videos. It’s no secret that dynamic content, such as video, is some of the most viewed … Continue reading

5 Tips for an Effective Holiday Marketing Campaign

Just in time for the holidays, here are five tips for giving your customers something to celebrate this season. Holiday marketing seems to be earlier and earlier each year.  Walk into any big-box store and Christmas trees and stockings are … Continue reading

5 Ways to Get Your Company “Out There”

Beyond the standard self-generated social media posts, here are five ways to get your business noticed. Content, content, content – today it is all about content.  From Search Engine Optimization (SEO) to generating buzzworthy videos and posts, your marketing success … Continue reading

5 Ways to A+ Testimonials

Solid testimonials that are shared at the right time and place can boost sales and your business reputation. Many people will say that word of mouth referrals are the best referrals to get.   When good things are being said about … Continue reading

Content Marketing for Contractors

A little content can go a long way when spreading the word about your business. As home builders and contractors running multiple construction projects, marketing your business can easily fall to the bottom of the priorities list.  With the myriad … Continue reading

Making the Most of Video Marketing

Earlier this year, we explored various ways that home builders can develop “explainer videos“.  At this point you may have developed those videos or are still on the fence about whether or not videos are a valuable marketing tool for … Continue reading

Explainer Videos for Home Builders

Most home builders have a limited budget for marketing.  From social media management and building online content to brochures and promotional flyers, there is only so much time (and resources) a small business can dedicate to developing quality marketing materials. … Continue reading

Getting Started with Content Marketing

Getting started with content marketing can be less overwhelming when you break it down and start with the basics. When developing a marketing strategy, there will need to be room for content marketing.  Everyone is talking about content marketing, but … Continue reading