Tip for Improving B2B Marketing

A look at some ways to improve communication and marketing business-to-business Whether you are in new construction, renovations or landscaping, you probably have a clear picture of your target audience.  Your typical customer probably lives within a few defined areas … Continue reading

Take Five: A Quick Tip Marketing Fix

A couple of months have passed since we posted some fresh new marketing tips for 2019.  Since the last post: “Upgrade Your Online Marketing in 2019”, we have come up with a few more tips for HBW subscribers that are … Continue reading

10 Holiday Marketing Must-Haves

While it would be ideal for you to already be in the midst of your holiday marketing campaigns, some small business owners find it challenging to make it a priority.  After all, you have your own business to manage, holidays … Continue reading

‘Tis the Season for Holiday Marketing

If you haven’t already set your plans for holiday marketing, then now is the time.  The holiday season is right around the corner, and it is the perfect time to plan your happy holiday wishes to current clients while providing … Continue reading

Seven Tips for Content Marketing Success

Here are a few easy-to-apply tips for lifting your content marketing and making sure that you don’t reach the common plateau. All of us have heard and know the value of keeping marketing content “fresh”, but what does “fresh” really … Continue reading

Seven Apps for Improving Social Content

Keeping content fresh and appealing can seem like a full-time job, but it doesn’t have to be; with so many social trends and networks, it can be a challenge to decide which social platform and approach will yield the greatest … Continue reading

5 Ways to a Better Landing Page

As a construction professional, chances are website design is not one of your top priorities.  And although website design can and should be left to the professionals, the content and image that you present should have your signature all over … Continue reading

Tips for Gauging Your Success on YouTube

With the new year comes new marketing strategies – here are a few quick tips for assessing the “health” of your YouTube channel and videos. It’s no secret that dynamic content, such as video, is some of the most viewed … Continue reading

5 Tips for an Effective Holiday Marketing Campaign

Just in time for the holidays, here are five tips for giving your customers something to celebrate this season. Holiday marketing seems to be earlier and earlier each year.  Walk into any big-box store and Christmas trees and stockings are … Continue reading

5 Ways to Get Your Company “Out There”

Beyond the standard self-generated social media posts, here are five ways to get your business noticed. Content, content, content – today it is all about content.  From Search Engine Optimization (SEO) to generating buzzworthy videos and posts, your marketing success … Continue reading