A well-maintained email list is a vital part of any email marketing campaign. No matter the time, money and planning you invest in your email marketing campaigns, they won’t be fruitful if they are not reaching your audience. For this … Continue reading
Tag Archives: subcontractor marketing
Now that you have the leads, it is important to make contact with updated marketing materials. Busy home builders do not always have the time or the staff to constantly maintain marketing efforts. Often, brochures can be in need of … Continue reading
By focusing on products and services that are most useful in hot summer or cold winter months, you may appeal to customers’ needs at the perfect time of year. As HBW subscribers already know, new and fresh content is important … Continue reading
With image-heavy content and a myriad of topics, Pinterest can be an effective social media marketing tool for construction professionals. Think Pinterest is not for business? Think again. Often associated with crafters and hobbyists, Pinterest can be overlooked by businesses. Believe … Continue reading
Earlier this year, we explored various ways that home builders can develop “explainer videos“. At this point you may have developed those videos or are still on the fence about whether or not videos are a valuable marketing tool for … Continue reading
Most home builders have a limited budget for marketing. From social media management and building online content to brochures and promotional flyers, there is only so much time (and resources) a small business can dedicate to developing quality marketing materials. … Continue reading
To reach your target audience, you will need to be specific and take advantage of local marketing opportunities. You are surrounded by a community of prospective clients. They are your neighbors and the people that you see every day, many … Continue reading
To get the most out of your LinkedIn profile, you should keep it current, active and take advantage of networking opportunities. If you are an HBW subscriber, chances are that you have a list of leads ready for contact. Once … Continue reading
Every year, the holidays bring sales and Black Friday deals, but it is also a good time to connect with your customers and community. You don’t have to be in marketing to know that the holidays are jam-packed with … Continue reading
Getting started with content marketing can be less overwhelming when you break it down and start with the basics. When developing a marketing strategy, there will need to be room for content marketing. Everyone is talking about content marketing, but … Continue reading