In previous posts, we’ve talked quite a bit about Instagram, LinkedIn and other social networks. From getting the most out of ad campaigns and using Instagram “Stories” to amping up your posts and videos, there are many features to explore … Continue reading
Tag Archives: Sales and Marketing for Contractors
How to make the most of Instagram Stories to boost your business profile… Despite what you may think, Instagram Stories are not just for teens and millennials looking to post a series of their favorite selfies. No, Instagram Stories can … Continue reading
Here are a few easy-to-apply tips for lifting your content marketing and making sure that you don’t reach the common plateau. All of us have heard and know the value of keeping marketing content “fresh”, but what does “fresh” really … Continue reading
Keeping content fresh and appealing can seem like a full-time job, but it doesn’t have to be; with so many social trends and networks, it can be a challenge to decide which social platform and approach will yield the greatest … Continue reading
Sometimes it feels like there are just too many social media outlets and so little time to keep up with our own pages. As a busy home builder, developing social media content can seem like an extra rather than a … Continue reading
Cleaning up your email approach may just be the thing you need to have your introductory emails get noticed rather than deleted… First time communication with prospects can be an exercise in trial and error. Sure, you may have a … Continue reading
As a construction professional, chances are website design is not one of your top priorities. And although website design can and should be left to the professionals, the content and image that you present should have your signature all over … Continue reading
Entering your work into a home building competition may benefit your business in more ways than you thought possible. With the recent announcement of the 2018 Builder’s Choice & Custom Home Design Awards now accepting entries, it opened the question … Continue reading
Proposals are your entry way into your next sale, and presentation is just as important as content when it comes to getting noticed. If you are like most small businesses, you have probably been running the same proposal template for … Continue reading
With the new year comes new marketing strategies – here are a few quick tips for assessing the “health” of your YouTube channel and videos. It’s no secret that dynamic content, such as video, is some of the most viewed … Continue reading