Warming Up to Cold Calling

The “Who”, “What” and “When” for cold calling success With social media taking over our phones, and our lives, it can be easy to rely on social networks alone for reaching our audience.  Traditional and more costly methods for marketing … Continue reading

5 Ways to A+ Testimonials

Solid testimonials that are shared at the right time and place can boost sales and your business reputation. Many people will say that word of mouth referrals are the best referrals to get.   When good things are being said about … Continue reading

To Build Trust, You Must Be Real

Want to attract more customers?  Consider enriching your content and marketing materials with less bells and whistles and more authenticity. Although glossy brochures and high-quality images are appealing to the eye, when it comes to turning your HBW lead to … Continue reading

Content Marketing for Contractors

A little content can go a long way when spreading the word about your business. As home builders and contractors running multiple construction projects, marketing your business can easily fall to the bottom of the priorities list.  With the myriad … Continue reading

Preparing Your Profiles for the Holidays

You may already be decking the halls (and your office) with holiday cheer, but are your website and online profiles holiday-ready? Earlier this month we discussed a few ways to take advantage of the holiday hoopla that comes with Black … Continue reading

Preparing Your Marketing for the New Year

The end of the year brings a new opportunity to strengthen your marketing efforts so that you can get ahead in 2017. Depending on your business, the holiday season may bring your sales into an upswing, or it may feel more … Continue reading

Gearing Up for the Holiday Deals

The holiday season is a perfect time to send holiday wishes and new promotions to your prospects and customers. Thanksgiving is just a few short days away, and as with every holiday season, so begins the shopping season.  Although retailers … Continue reading

7 Tips for Effective Follow-up

When it comes to contacting leads, proper and effective follow-up is the key to success. HBW subscribers have an ongoing and growing list of leads at their fingertips.  With so many leads, it is easy to lose track of contacts … Continue reading