HBWeekly

5 Ways to Maximize Your Email Marketing Campaign

Posted on September 3, 2021 by Erika Carruth

Tips for making the most out of your email marketing efforts

Email marketing can be a great way to build relationships with new and existing clients; that being stated, anyone who has ever run even the most basic of email marketing campaigns knows that optimal open and click rates can be challenging to achieve if you don’t have a strategic plan in place.

The truth is that there is not one simple answer for achieving a successful email marketing campaign, but there are a few key components that can help get you there. Here are five things that you can do now to amp up your email marketing efforts:

Get Aligned – It is likely that at this point email is not the only tool that you have in your marketing toolbox. What other campaigns are you running right now? Are you aligning your message and promotions across all touchpoints? From social media and blogs to your email and website, your message should be aligned, consistent and clear.
Know Your Target – Who are you trying to reach? Does your list represent your target audience, or are you casting too wide of a “net”? The answer will be in your market research, as well as how and from where you attain your list of contacts. You will want to have a clear understanding of your target customers’ profile, geographic location and the products and services that will be of most interest to them. When acquiring leads from a third-party such as HBW, segmenting your list is made easy as reports offer the ability to target your prospects with custom searches based on location, property value, permitting status, property history and more.
Get Creative with Subjects – The subject line of your email has more power than you know. Think about it – The subject line is the first thing that the recipient sees (along with the sender’s name). If you are sending out too many emails with the same subject line, you will not only increase the likelihood of being ignored, but you may also see a spike in “unsubscribes”. Aside from a regular newsletter or monthly update, your emails should get creative with the subject line in a way that compels the reader to want to learn more.
Make It Easy – Design your email in a way that directs the reader to exactly where you want them to go. What is your call to action? Is it clear and visible? Keep in mind that the human attention span is considered to now be shorter than that of a goldfish (8 seconds to be exact), so if you want to have the reader click on a link or “order now”, make sure the message and link are visible and near the top of the email.
Share the Message – Most third-party email marketing service providers will offer a link so that the message you create can be viewed online. Don’t let it go to waste; use the link in other communications and share it across all social media platforms.

In addition to the above listed tips, don’t forget to track your progress. Stay on top of your list of contacts to identify those who have subscribed/unsubscribed or bounced back, as well as follow up with those who “click” or express interest in your products. Every email you send is another chance to make a connection with your audience, so make the most of it!

For more information on construction business marketing tips, stay connected with the HBW Blog. To get ahead of construction activity and gain access to the latest permitting data in Florida, Texas, Georgia, Alabama and Oklahoma, contact HBW for more information on construction data reports and industry leads.

HBW Report: Florida Swimming Pool Construction – July 2021

Posted on September 1, 2021 by Erika Carruth

A review of permit data for new swimming pool construction in Florida during the month of July 2021

Based on HBW’s latest construction data reports, there were more than 3,250 new swimming pool construction permits with a total value of nearly $165 million in the Sunshine State during the month of July. Out of the five regions reviewed (Southwest, Southeast, Tampa, Orlando, Jacksonville), the greatest volume of new swimming pool construction took place in the Southwest (1,329 permits), while the highest average value of new projects could be found in Jacksonville (average value: $64,699).

Here is a closer look at the total permits, average value of construction, leading counties and builders for new swimming pool construction in Florida during the month of July 2021:

Southwest

New pool swimming construction activity was highest in the southwestern region of Florida. In July, the area had 1,329 pool starts with a total construction value of nearly $65 million. The average value of new construction was $48,714, and the county with the greatest volume of new permits was Lee (445 permits).

Out of the nearly 180 contractors with new permits on record in the southwestern region of Florida for the month, the following ranked as the top three for total new permits:

Builder	Total Permits
1-Aragon Pools & Spas	190
2-Pinnacle USA	140
3-Coast to Coast Pools	78

Southeast

In July, there were 728 new swimming pool permits with a total construction value of approximately $33.7 million added to the HBW database for the southeastern region of Florida. The average value of new construction was lowest in the area in comparison to other regions reviewed (average value: $46,275), and more than half of all new permits originated from the two counties of Palm Beach (263 permits) and Miami-Dade (207 permits).

Out of the nearly 220 active contractors in the area during the month of July, the following ranked as the top three for total new permits for the one-month period:

Builder	Total Permits
1-Swimming Pool Contractors	40
2-Crystal Pools	24
3-Sunsational Pools & Spa	22

Tampa

In July, there were 510 new pool permits with a total construction value of approximately $27.7 million on record with HBW for the Tampa area. The average value of new pool construction was $54,255, and more than half of all construction activity took place in the two counties of Polk and Pasco where there were 142 and 125 new permits on record respectively.

Out of the more than 115 pool builders with new construction on record for the month, the following ranked as the top three for total new permits:

Builder	Total Permits
1-T&D Pool Construction	29
2-Tropical Escapes Pool & Spa Construction	27
3-Gulfstream Pools & Spas	24

Orlando

In Orlando, there were 432 new swimming pool construction permits with a total value in excess of $22.5 million during the month of July. The average value of new construction was $52,093, and more than half of all new permits originated from the counties of Orange (179 permits) and Brevard (86 permits).

Out of the 100 contractors with new swimming pool construction activity on record with HBW for the month, the following ranked as the top three for total new permits:

Builder	Total Permits
1-American Pools & Spas	25
2-Holland Pools	24
3-Dreamscapes Pools & Spas	21

Jacksonville

In Jacksonville, there were 252 new pool swimming permits with a total construction value in excess of $16.3 million during the month of July. The average value of new construction was highest in Jacksonville (average value: $64,699) in comparison to other Florida regions reviewed, and more than half of all new construction activity took place in St. Johns County (129 permits).

Out of the nearly 80 contractors with new permits on record in the area, the following ranked as the top three for total new permits during the one-month period:

Builder	Total Permits
1-Pools by John Clarkson	12
2-Waldhauer & Son	12
3-Builder’s Source	11

For more information on the builders, homeowners and permits for the construction activity above, check out HBW for your copy of the latest construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

Top Florida Home Builders – July 2021

Posted on August 27, 2021 by Erika Carruth

A review of the leading Florida home builders based on total new residential construction permits on record with HBW for the month of July 2021

Earlier this week, we reviewed the latest residential construction permit reports for Florida and learned that there have been more than 9,370 new permits with a total construction value in excess of $2.5 billion added to the HBW database during the month of July 2021. When looking into the reports further, we are able to identify the leading home builders driving new construction in each of the five major regions of Florida (Southwest, Tampa, Orlando, Southeast, Jacksonville), as well as across the state.

Statewide, there have and continue to be two major players in the residential construction market – Both D.R. Horton and Lennar Homes are responsible for nearly 25 percent of all new residential construction activity on record last month, having 1,163 and 1,091 new permits respectively.

Here is an overview of the top home builders in each of the five major regions of Florida during the month of July 2021:

Southwest

Last month, there were more than 370 contractors with new residential construction permits on record in the southwestern region of Florida, and the following ranked as the top five for total new permits added to the HBW database during the one-month period:

Builder	Total Permits
1-D.R. Horton	336
2-Lennar Homes	244
3-Pulte Homes	207
4-Taylor Morrison	146
5-Neal Communities of SW FL	99

Tampa

Last month, there were approximately 240 home builders with new permits on record in the Tampa area, and the following ranked as the top five for total new permits during the one-month period:

Builder	Total Permits
1-D.R. Horton	332
2-Lennar Homes	311
3-The Villages of Lake Sumter	179
4-Highland Homes	111
5-Pulte Homes	95

Orlando

In Orlando, there were more than 190 home builders with new permits added to the HBW database last month, and the following ranked as the top five for total new permits:

Builder	Total Permits
1-D.R. Horton	261
2-Cottage Builder	179
3-Lennar Homes	152
4-Taylor Morrison	105
5-Meritage Homes	88

Southeast

In the southeastern region of Florida, there were nearly 150 home builders with new permits on record with HBW last month, and the following ranked as the top five for total new permits:

Builder	Total Permits
1-Lennar Homes	216
2-GL Building Corp	119
3-Pulte Homes	103
4-Holiday Builders	83
5-Kolter Signature Homes	56

Jacksonville

Last month, there were nearly 150 home builders with new permits on record in the Jacksonville area, and the following ranked as the top five for total new permits during the one-month period:

Builder	Total Permits
1-D.R. Horton	185
2-Lennar Homes	168
3-Dream Finders Construction Inc	153
4-Richmond American Homes	99
5-KB Homes	92

To gain more information on the builders, homeowners and permits for the construction activity above, check out HBW for your copy of the latest construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

Florida Residential Construction Review – July 2021

Posted on August 25, 2021 by Erika Carruth

An overview of permit data for new residential construction in Florida during the month of July 2021

Based on the latest HBW reports, there were more than 9,370 new residential construction permits with a total construction value in excess of $2.5 billion added to the HBW database for Florida during the month of July 2021. Out of the five regions included in the reports (Southwest, Tampa, Southeast, Orlando, Jacksonville), the greatest concentration of new permitting activity could be found in the southwestern region of the state (2,586 permits), while the highest average value of new permits could be found in Southeast (average value: $298,984).

Here is a closer look at the total permits, average value of projects and leading counties for new home construction in Florida during the month of July 2021:

Southwest

As previously noted, the southwest region of Florida carried the highest volume of new residential construction permits last month, having 2,586 new permits with a total construction value in excess of $658 million. The average value of new construction projects landed on the lower end of the spectrum (average value: $254,524) in comparison to other Florida regions reviewed, and just about 60 percent of all new permits originated from the two counties of Lee (1,055 permits) and Manatee (510 permits).

Tampa

Last month, Tampa ranked #2 for new home construction, having 2,352 new permits with a total value of nearly $631 million on record with HBW. The average value of new residential construction was $268,280, and approximately 75 percent of all new permitting activity originated from the two counties of Polk and Pasco where there were 912 and 844 new permits respectively for the one-month period.

Orlando

In Orlando, there were nearly 1,875 new residential construction permits with a total value of approximately $556 million on record with HBW for the month of July. The average value of new home construction landed on the higher end of the spectrum in the Orlando area (average value: $296,709) in comparison to other Florida regions reviewed, and approximately half of all new permits originated from the two counties of Brevard (451 permits) and Volusia (416 permits).

Jacksonville

Last month, there were more than 1,475 new residential construction permits with a total value of approximately $359.4 million added to the HBW database for the Jacksonville area. In comparison to other Florida regions reviewed, the average value of new home construction was lowest in Jacksonville (average value: $243,478), and 70 percent of all new permits originated from the two counties of St. Johns (574 permits) and Duval (458 permits).

Southeast

In the southeastern region of Florida, there were approximately 1,085 new residential construction permits with a total value of $324 million on record last month. As previously noted, the average value of new home construction was highest in the southeast (average value: $298,984) in comparison to other Florida regions reviewed, and more than half of all new permits originated from St. Lucie County (565 permits).

Texas Swimming Pool Construction Report – July 2021

Posted on August 20, 2021 by Erika Carruth

A review of permit data for new swimming pool construction in Texas during the month of July 2021

Based on HBW’s latest construction data reports, there were 900 new swimming pool construction permits with a total value in excess of $48 million added to the HBW database for Texas last month, reflecting a 5 percent month-over-month decrease in new pool construction. Out of the four major metropolitan areas included in the reports (Dallas, Houston, Austin, San Antonio), the greatest volume of pool starts could be found in Dallas (404 permits), while the highest average value of construction could be found in Austin (average value: $73,860).

Here is a closer look at the total permits, average value of construction and leading pool builders driving new construction in each of the four metro areas of Texas during the month of July 2021:

Dallas

Last month, Dallas carried the greatest volume of new swimming pool permits in comparison to other Texas regions reviewed, having 404 new permits with a total construction value in excess of $18 million on record for the one-month period. The average value of new pool construction was approximately $45,000, and more than half of all new permits originated from the two counties of Collin (124 permits) and Tarrant (107 permits).

Out of the nearly 160 contractors with new swimming pool construction activity on record in the Dallas area last month, the following ranked as the top three for total new permits:

Builder	Total Permits
1-Puryear Custom Pools	17
2-Foley Custom Pools	16
3-Riverbend Pools	15

Houston

Houston ranked #2 for new pool construction, having 314 new permits with a total value of nearly $20.7 million on record last month. The average value of construction landed on the higher end of the spectrum in Houston (average value: $65,845) in comparison to other Texas areas reviewed, and just over half of all permits originated from Harris County (163 permits).

Out of the approximately 135 builders with new swimming pool construction activity on record in the Houston area last month, the following ranked as the top three for total new permits:

Builder	Total Permits
1-Anthony & Sylvan Pools	23
2-Premier Pools	22
3-Platinum Pools	14

San Antonio

In San Antonio, there were more than 100 new swimming pool construction permits with a total value of nearly $3.4 million added to the HBW database last month. The average value of new pool construction was lowest in San Antonio (average value: $33,173) in comparison to other Texas areas reviewed, and the county with the highest concentration of new pool construction activity was Bexar County with 69 new permits for the one-month period.

Out of the nearly 35 contractors with new swimming pool construction activity on record in the San Antonio area last month, the following ranked as the top three for total new permits during the one-month period:

Builder	Total Permits
1-Blue Haven Pools	18
2-Keith Zars Pools	11
3-Gary Pools	9

Austin

Last month, there were 80 pool starts with a total construction value of nearly $6 million in the Austin area. As previously noted, the average value of new pool construction was highest in Austin (average value: $73,860) in comparison to other Texas regions reviewed, and the majority of permits originated from Travis County (55 permits).

Out of the more than 45 contractors with new swimming pool construction on record in the Austin area last month, the following ranked as the top three for total new permits:

Builder	Total Permits
1-Cody Pools	6
2-Blue Haven Pools	5
3-Aquamarine Pools of Texas	5

Texas Top Home Builders – July 2021

Posted on August 18, 2021 by Erika Carruth

A review of the leading home builders in Texas based on housing starts during the month of July 2021

Last week, we reviewed the latest HBW Reports for new residential construction in Texas during the month of July, and we found that there were more than 7,830 housing starts on record from the combined areas of Dallas, Houston, Austin, and San Antonio. This week, we are using the same construction data reports to identify the leading home builders in each of the four metro regions of Texas.

Out of the hundreds of contractors with new residential construction permits on record for the one-month period, two home builders continue to stand out from the pack – D.R. Horton and Lennar Homes. D.R. Horton has consistently been responsible for the greatest concentration of housing starts in Texas month after month, and in July the mega-builder had nearly 755 housing starts within the four major metro areas of Texas. Not far behind, Lennar Homes also has a strong presence throughout the Lone Star State, having more than 655 housing starts on record last month. Additionally, Pulte Homes could be found on the leaderboard in nearly every region reviewed, having 478 new permits on record for the one-month period.

Combined, D.R. Horton, Lennar Homes, and Pulte Homes carried nearly 25 percent of all new residential construction on record with HBW for Texas during the month of July, and when we take a closer look at the lineup by region, there are other notable builders with a strong hold on the market. Here is a breakdown of the top five builders, by region, for total new residential construction permits added to the HBW database last month:

Houston

Builder	Total Permits	Average Value
1-D.R. Horton	351	$ 181,040.00
2-Lennar Homes	290	$ 186,561.00
3-K Hovnanian Homes	193	$ 150,868.00
4-Pulte Homes	147	$ 290,329.00
5-Century Communities	129	$ 178,629.00

Dallas

Builder	Total Permits	Average Value
1-Pulte Homes	212	$ 188,562.00
2-D.R. Horton	211	$ 273,871.00
3-Lennar Homes	145	$ 178,434.00
4-Bloomfield Homes	104	$ 281,757.00
5-Meritage Homes	104	$ 238,583.00

Austin

Builder	Total Permits	Average Value
1-D.R. Horton	145	$ 208,302.00
2-Lennar Homes	112	$ 162,654.00
3-Pulte Homes	98	$ 391,182.00
4-Milestone Community Builders	81	$ 309,255.00
5-KB Homes	46	$ 219,790.00

San Antonio

Builder	Total Permits	Average Value
1-Lennar Homes	109	$ 158,199.00
2-Continental Homes of Texas	64	$ 248,652.00
3-KB Homes	62	$ 207,859.00
4-LGI Homes	57	$ 198,603.00
5-Chesmar Homes	52	$ 245,421.00

Texas Residential Construction Review – July 2021

Posted on August 13, 2021 by Erika Carruth

A monthly overview of new home construction in the Lone Star State during the month of July 2021

According to Census data released earlier this year, Texas continues to lead the United States in raw population growth. The U.S. Census Bureau reported that the Lone Star State had 373,965 more residents in 2020 than in 2019, a bigger increase in raw numbers than in any other state. Additionally, in a more recent update to the Census Report, it was noted that Texas had the largest numeric growth in housing units with 1,611,888. (source: Census.gov)

For this reason, it should come as no surprise that HBW’s construction data reports have reflected major gains in housing starts throughout Texas since the start of this year. And more recently, the monthly residential construction reports for July reflect a 2 percent month-over-month increase in new home construction across the four major metro areas of Texas (Houston, Dallas, Austin, San Antonio), resulting in more than 7,830 new residential construction permits being added to the HBW database.

Here is a closer look at the total permits, leading counties and average value of housing starts in Texas during the month of July:

Houston

Houston ranked #1 for housing starts last month, having approximately 3,510 new residential construction permits with a total value of $846.5 million on record with HBW. The average value of new home construction was $241,236, and just about 75 percent of all new construction activity took place in the counties of Harris and Montgomery where there were 1,573 and 991 new permits respectively.

Dallas

In Dallas, there were approximately 2,535 housing starts with a total construction value of $695 million on record with HBW last month. The average value of new home construction landed on the higher end of the spectrum (average value: $274,149) in comparison to other Texas regions reviewed, and just over 60 percent of all new permits originated from the counties of Tarrant (820 permits) and Collin (712 permits).

Austin

Last month, there were nearly 960 housing starts with a total construction value of $269.5 million in the Austin area. The average value of new home construction was highest in Austin (average value: $281,333) in comparison to other Texas areas reviewed, and 83 percent of all new construction activity took place in the counties of Travis and Williamson where there were 447 and 352 new permits respectively.

San Antonio

In San Antonio, there were 830 housing starts with a total construction value of nearly $187 million last month. The average value of new home construction was lowest in San Antonio (average value: $225,057) in comparison to other Texas areas reviewed, and more than half of all new home construction activity took place in Bexar County where there were 440 housing starts during the one-month period.

Florida Swimming Pool Construction Review: Q2-2021

Posted on August 11, 2021 by Erika Carruth

A review of permit data for new swimming pool construction in Florida from January through June of 2021

Since the start of this year, new swimming pool construction has been on the rise in Florida. From January through June there have been nearly 21,000 new swimming pool construction permits added to the HBW database, reflecting a massive 49 percent increase in comparison to the same period last year.

When reviewing HBW’s latest “Swimming Pool Construction Activity Trend Report”, total permits and corresponding data is collected and analyzed for six major regions statewide (Northeast, Northwest, Southeast, Southwest, West, Central), and so far this year, each region has exhibited improvement in the market with year-over-year increases ranging from 17 percent (Northwest) to a high of 70 percent (Southwest).

Out of the six regions reviewed, the greatest volume of new swimming pool construction permits could be found in Southwest Florida, where there were 6,543 pool starts on record with HBW for the six-month period; conversely, the lowest amount of new pool construction took place in the northwestern region of the state where there have been close to 1,800 pool starts through Q2.

Here is a breakdown of the latest permit data for new swimming pool construction in each of the six regions of the Sunshine State through the second quarter of this year:

Southwest

As previously noted, the southwestern region of Florida carried the greatest amount of new pool construction so far this year, having 6,453 new permits (thru Q2-2021) and reflecting a 70 percent year-over-year increase in new construction activity. Out of the five counties that make up the area, more than half of all new permits originated from Lee and Sarasota where there were 2,158 and 1,236 permits on record for the six-month period respectively.

Southeast

In the southeastern region of Florida, there were approximately 4,060 pool starts through the second quarter of this year, reflecting a 66 percent increase in comparison to the same period last year. Out of the seven counties that make up the area, more than half of all new pool construction took place in Palm Beach and Miami-Dade where there were 1,552 and 1,136 new permits on record (thru Q2) respectively.

West

Through the second quarter of this year there were nearly 3,400 pool starts in the western region of Florida, reflecting a 35 percent increase in new swimming pool construction in comparison to the same time last year. Out of the seven counties that make up the western region, the greatest concentration of new permits could be found in Pasco County (1,014 permits) where there has been a major 92 percent year-over-year surge in new swimming pool construction so far this year.

Central

In Central Florida, there were nearly 3,000 pool starts since the start of this year (thru Q2), reflecting a 31 percent year-over-year increase in new swimming pool construction. Out of the six counties that make up the central region of the state, Orange County carried the greatest volume of new swimming pool construction having 1,252 new permits on record and reflecting a 69 percent increase in permits in comparison to the same period last year.

Northeast

Since the start of this year (thru Q2), there have been 2,136 new swimming pool permits added to the HBW database for the northeastern region of Florida, reflecting a 47 percent increase in comparison to the same time last year. Out of the eight counties that make up the area, nearly 60 percent of all permits originated from the two counties of St. Johns and Duval where there were 824 and 414 new permits on record for the six-month period respectively.

Northwest

Out of the six Florida regions reviewed, the northwest (and bordering areas) experienced both the least amount of new pool construction and the lowest overall increase in new construction activity. Since the start of this year (thru Q2), there have been nearly 1,800 new swimming pool permits added to the HBW database for the northwest, reflecting a 17 percent year-over-year increase in new pool construction. Out of the 18 counties that are included in the regional report, more than 70 percent of all new permits originated from the four counites of Santa Rosa (380 permits), Baldwin (272 permits), Walton (217 permits), Bay (208 permits), Okaloosa (206 permits).

HBW Quarterly: Florida Residential Construction Q2-2021

Posted on August 6, 2021 by Erika Carruth

A review of permit data for new home construction in Florida from January through June of 2021

Anyone who lives in Florida is aware of the surge in new residents. In fact, according to the Business Development Board of Palm Beach County, Florida’s population grew by 2.7 million over the past decade, and it is estimated that approximately 900 people are moving to Florida every day. With the increase in population comes the increase in demand for residential property, and the latest HBW reports reflect major growth in new home construction.

From January through June of this year, there has been a whopping 43 percent year-over-year increase in new residential construction throughout the Sunshine State, resulting in more than 65,250 new permits on record with HBW. From the six regions reviewed (Southwest, West, Central, Southeast, Northwest, Northeast), the greatest volume of housing starts could be found in the southwestern region of Florida (14,648 permits); the southwest also exhibited the most significant year-over-year gain in new home construction (+73 percent).

Here is a closer look at permit data for new home construction in Florida (by region) through the second quarter of this year:

Southwest Florida

As previously noted, the southwestern region of Florida carried the greatest amount of new residential construction permits (14,648 permits) through Q2, as well as demonstrated the highest increase in housing starts (+73 percent) in comparison to the same time last year. Out of the five counties that make up the southwest, more than half of all new home construction took place in Lee (4,623 permits) and Manatee (3,305 permits) with both areas reflecting year-over-year increases of 67 percent and 97 percent respectively.

West Florida

Not far behind the southwest, the western region of Florida ranked #2 for new home construction, having 14,034 housing starts through Q2, reflecting a 34 percent year-over-year increase in new residential construction. Out of the seven counties that make up the western region, just about 70 percent of all new permits originated from the two counties of Polk (4,939 permits) and Pasco (4,675 permits).

Northeast Florida

In the northeast, there have been 12,781 housing starts since the start of this year (thru Q2), reflecting a 64 percent increase in new home construction in comparison to the same period last year. Out of the eight counties that make up the area, approximately half of all new permits originated from the counties of St. Johns and Duval where there were 3,418 and 3,203 permits respectively for the six-month period.

Central Florida

Through the second quarter of this year, there have been 9,641 housing starts in Central Florida, reflecting a 33 percent increase in new home construction in comparison to the same period last year. Out of the six counties that make up the area, more than 50 percent of all new home construction took place in the two counties of Orange and Volusia where there were 2,856 and 2,081 new permits on record with HBW respectively.

Northwest Florida

Out of the six regions reviewed, the northwest is by far the most expansive, consisting of 16 Florida counties as well as 2 bordering counties in Alabama. Through the second quarter of this year, there have been 7,511 housing starts in the northwest, reflecting a 12 percent year-over-year increase in new home construction. Out of the 18 counties included in the report, more than 50 percent of all new permits originated from the counties of Baldwin, AL (1,646 permits), Bay, FL (1,126 permits) and Santa Rosa, FL (1,092 permits).

Southeast Florida

Through Q2-2021, there have been 6,638 housing starts in the southeastern region of Florida, reflecting a 35 percent increase in new home construction in comparison to the same time last year. Out of the seven counties that make up the area, nearly 70 percent of all new permits originated from the counties of St. Lucie and Palm Beach where there were 2,910 and 1,610 new permits on record with HBW respectively.

HBW Report: Florida Swimming Pool Construction – June 2021

Posted on August 4, 2021 by Erika Carruth

A review of permit data for new swimming pool construction in Florida during the month of June 2021

In Florida, there were 2,650 new swimming pool construction permits with a total value in excess of $144 million added to the HBW database during the month of June 2021; this reflects a 25 percent month-over-month decrease in new swimming pool construction statewide.

Upon review of the latest HBW construction data reports for the five major regions of Florida (Southwest, Tampa, Southeast, Orlando, Jacksonville), we found that the greatest volume of new pool construction took place in the southwestern portion of the state (1,048 permits), while the highest average value of new swimming pool construction could be found in Jacksonville (average value: $61,272).

Here is a closer look at the construction permit data by region for new swimming pools in the Sunshine State during the month of June 2021:

Southwest

Total Permits: 1,048

Average Value of Construction: $50,313

Top Counties for New Pool Construction (based on total permits): Lee County (352 permits); Collier County (247 permits)