Three easy marketing maneuvers that you can execute and add to your strategy in less than three minutes of time As a construction professional, marketing is most likely not on the top of the list when it comes to skills … Continue reading
Category Archives: Sales Tips
A look at some ways to improve communication and marketing business-to-business Whether you are in new construction, renovations or landscaping, you probably have a clear picture of your target audience. Your typical customer probably lives within a few defined areas … Continue reading
With the new year comes opportunity for new marketing strategies. And while you have probably defined your marketing strategy and campaigns for the coming year, it is never too late (or too early) to fine-tune your marketing efforts. In recent … Continue reading
While it would be ideal for you to already be in the midst of your holiday marketing campaigns, some small business owners find it challenging to make it a priority. After all, you have your own business to manage, holidays … Continue reading
If you haven’t already set your plans for holiday marketing, then now is the time. The holiday season is right around the corner, and it is the perfect time to plan your happy holiday wishes to current clients while providing … Continue reading
Sometimes it feels like there are just too many social media outlets and so little time to keep up with our own pages. As a busy home builder, developing social media content can seem like an extra rather than a … Continue reading
Cleaning up your email approach may just be the thing you need to have your introductory emails get noticed rather than deleted… First time communication with prospects can be an exercise in trial and error. Sure, you may have a … Continue reading
If you are an HBW subscriber, you’ve got leads, a lot of leads. With new permits and construction data being added to the HBW database regularly, chances are you have more reports than time, so making the most of them … Continue reading
Truth be told, the construction industry has a reputation for being one of the slower industries for adopting and integrating new technology. According to a survey conducted by KPMG, the construction industry isn’t taking full advantage of new technologies for … Continue reading
Proposals are your entry way into your next sale, and presentation is just as important as content when it comes to getting noticed. If you are like most small businesses, you have probably been running the same proposal template for … Continue reading