Now that you have your leads from HBW, what next? How do you convert a lead to client? Let’s first start out by stating that there is no secret recipe or magic potion that will provide overnight results. A lead … Continue reading
Category Archives: Marketing Tips
Home builders have many tools available to them for construction projects, but they may not be aware of the many tools available to them for video marketing. Although most contractors are not interested or have time to produce quality videos … Continue reading
Want to attract more customers? Consider enriching your content and marketing materials with less bells and whistles and more authenticity. Although glossy brochures and high-quality images are appealing to the eye, when it comes to turning your HBW lead to … Continue reading
A little content can go a long way when spreading the word about your business. As home builders and contractors running multiple construction projects, marketing your business can easily fall to the bottom of the priorities list. With the myriad … Continue reading
Looking to make progress with your sales calls? Here are a few quick tips for maximizing phone time with potential clients. With email, texting and the rise of emojis, phone conversation skills may be falling short for many marketing and … Continue reading
You may already be decking the halls (and your office) with holiday cheer, but are your website and online profiles holiday-ready? Earlier this month we discussed a few ways to take advantage of the holiday hoopla that comes with Black … Continue reading
The end of the year brings a new opportunity to strengthen your marketing efforts so that you can get ahead in 2017. Depending on your business, the holiday season may bring your sales into an upswing, or it may feel more … Continue reading
The holiday season is a perfect time to send holiday wishes and new promotions to your prospects and customers. Thanksgiving is just a few short days away, and as with every holiday season, so begins the shopping season. Although retailers … Continue reading
When it comes to contacting leads, proper and effective follow-up is the key to success. HBW subscribers have an ongoing and growing list of leads at their fingertips. With so many leads, it is easy to lose track of contacts … Continue reading
A few months back, we published our first post on tips for improving email etiquette. You may already have an email policy in place, or perhaps you are just getting one off the ground. No matter how robust or simple … Continue reading