To reach your target audience, you will need to be specific and take advantage of local marketing opportunities. You are surrounded by a community of prospective clients. They are your neighbors and the people that you see every day, many … Continue reading
Category Archives: Marketing Tips
To get the most out of your LinkedIn profile, you should keep it current, active and take advantage of networking opportunities. If you are an HBW subscriber, chances are that you have a list of leads ready for contact. Once … Continue reading
Referrals are a key component to business development, and with a little extra effort, you can keep them coming. What goals have you set for the New Year? Chances are that building your client base is on the top … Continue reading
Every year, the holidays bring sales and Black Friday deals, but it is also a good time to connect with your customers and community. You don’t have to be in marketing to know that the holidays are jam-packed with … Continue reading
Getting started with content marketing can be less overwhelming when you break it down and start with the basics. When developing a marketing strategy, there will need to be room for content marketing. Everyone is talking about content marketing, but … Continue reading
Instagram is more than just images; it is a powerful tool that construction professionals can use to build brand awareness. Who has time for another social media platform? None of us, really, but don’t let that stop you this time. … Continue reading
It’s easy to send bulk emails to your mailing list, but getting the most out of it may require a little extra fine-tuning. How many unread emails do you have in your inbox (or your trash)? Chances are that … Continue reading
Just a few years ago, it was a matter of preparing for the next generation of clientele. Today, millennials are active in the housing market and have needs and interests that are characteristic of their generation. You may not have … Continue reading
“You never get a second chance to make a first impression.” Many have been credited with this quote, from advertisements to great authors. It rings true with our personal and business relations and is the case with our business presentations. … Continue reading
Hashtags flood social media. If you are incorporating hashtags in your posts, you will want to do so with purpose. From common to over-the-top, Twitter and other social media platforms are inundated with hashtags. Hashtags are a recognized and … Continue reading