Understanding Content Marketing

What is content marketing?  Well, if you have been following the HBW Blog, you probably have a fairly good idea.  Just check out our previous posts “7 Tips for Content Marketing Success” or “Seven Apps for Improving Social Content” to … Continue reading

3 More Marketing Tactics

A continuation of the previous “3 in 3” article, reviewing three additional marketing tactics that can be easily executed in minutes In follow up to last week’s post 3 in 3 – Three Marketing Tips in Three Minutes, we decided … Continue reading

3 in 3 – Three Marketing Tips in Three Minutes

Three easy marketing maneuvers that you can execute and add to your strategy in less than three minutes of time As a construction professional, marketing is most likely not on the top of the list when it comes to skills … Continue reading

Five Ways to Make Your Videos More “Instagrammable”

Quick tips for making business videos Instagram-worthy If your business is not using Instagram, you may be missing out on easy opportunities to reach your target audience. Consider the fact that one billion people use the social media platform every … Continue reading

Developing the Next Generation of Construction Professionals

The tight construction labor pool is only getting smaller, and the need for training the next generation of construction professionals is becoming more evident. Time and time again, we visit the issues that construction business owners are facing on a … Continue reading

Keeping Employees Engaged in a Tight Labor Market

In a tight labor market, construction business owners are looking for more ways to keep employees engaged. It is no secret that skilled laborers and experienced construction professionals are hard to find.  Candidate searching can be competitive to say the … Continue reading

Give Your Digital Marketing a “Spring” in its Step

Quick tips for giving your digital marketing a spring cleaning and upgrade Spring is here (as of March 20th), and there is no time like the present to give your marketing effort a little “spring” in its step.  Whether you … Continue reading