HBW Report: Texas New Residential Construction October 2017

Last month, new residential construction in Texas resulted in 6,150 new permits being added to the HBW database.  Out of the nearly $1.5B total value in housing starts, the highest value of new construction remained in Dallas where the average value of housing starts for the month was just over $317k. As for total new permits, Houston continues to remain on the lower end of average construction value (~$185k) but leads for total starts with 2,620 new permits for the one-month period.

Here is the breakdown of housing starts, construction values and leading home builders in the four major metro areas reviewed (Houston, Dallas, Austin, San Antonio):

TX Residential Permits by Area – Oct. 2017

Houston

During the month of October, Houston had 2,620 housing starts with a total construction value of nearly $484M.  The majority of new homes were started in Harris County where there were nearly 1,650 new permits on file.  Out of the more than 280 active builders in the area, D.R. Horton took top spot for starts with more than 300 new residential construction permits of the one-month period.  Other leading home builders in the area include Camillo Properties with 177 housing starts and Long Lake LLC with 109 housing starts last month.

Dallas

With nearly 2,050 housing starts and more than $648M in construction value, Dallas ranked second highest for total new permits on file and took top spot for total value.  The greatest concentration of new residential construction in the Metro Dallas area last month took place in the counties of Collin (623 permits) and Tarrant (529 permits).  Out of the more than 260 active builders in the area, D.R. Horton ranked #1 for total starts with 219 new residential construction permits, while LGI Homes and Lennar Homes ranked second and third with 109 and 93 permits respectively.

Austin

There were 1,053 housing starts with a total value of nearly $274M in Austin last month.  More than half of all new residential construction originated from Travis County where there 563 new permits for the one-month period.  Out of the more than 130 active home builders in the area, D.R. Horton reigned supreme with 131 housing starts, and KB Homes (79 permits) and CalAtlantic Homes (78 permits) ranked second and third for total new construction activity.

San Antonio

In San Antonio, there were more than 430 housing starts with a total value in excess of $92M on file for the month of October; more than half of all new construction took place in Bexar County (257 permits).  Out of the approximately 115 active builders in the area, KB Homes had the greatest number of total starts on file (34 permits) and Continental Homes of Texas (28 permits) and Meritage Homes (19 permits) ranked second and third.

When reviewing the average value of construction across the state, Dallas continued to maintain its lead with an average value greater than $317k, and Houston maintained its position at the lower end of the spectrum with an average value of nearly $185k.  The average value of new residential construction by area for the month of October is as follows:

TX Avg. Value of Residential Construction – Oct. 2017

Information utilized for Texas residential construction reports was directly derived from HBW construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

Florida Third Quarter Swimming Pool Construction Report

With a 6% year-over-year increase in new swimming pool construction through Q3, Florida continues its five-year growth pattern in pool starts across the state.

Out of the nearly 18,400 new swimming pool permits on file with HBW for Florida through Q3, every major region has experienced growth in swimming pool starts.  While the southwest region continues to lead for total permits (4,700+ permits thru Q3), it’s the northeast region that has seen the greatest year-over-year increase (+12%) in new pool construction.  West Florida is also exhibiting impressive year-over-year gains of 10% having more than 3,150 swimming pool starts through the third quarter.

FL Pool Permits by Area Q3-2017

When breaking new pool construction down by county, it is Lee County (SW) that takes top spot for total pool starts with 1,527 new permits on file through Q3, reflecting a 9% increase in comparison to the same time last year.   Not far behind, Palm Beach County (SE) has held a steady stream of new pool construction since last year, and Q3 has been its best quarter so far in 2017.  With 1,255 new swimming pool construction permits on file, Palm Beach County is slated to be at or slightly below last year’s figures by the end of this year.  Holding in at the third highest for new pool construction, Orange County (Central FL/Orlando area) ranks third; having a 10% year-over-year increase in construction activity there were more than 1,200 new swimming pool construction permits added to the HBW database for Orange County through the third quarter.

FL Top 5 Counties for Swimming Pool Permits Q3, 2016 vs. 2017

While there have been gains in swimming pool construction throughout every major region across the Sunshine State, there are a few counties that are looking like “ones to watch” as far as growth is concerned.  For example, Brevard County (Central) is already ahead of construction totals from the last five years; having nearly 750 swimming pool starts through Q3 of this year, Brevard has experienced a 22% year-over-year increase, with the third quarter having the highest concentration of new construction activity this year.  Other counties with marked increases in new pool construction include Pasco County in the western region (+17%) and Clay County in the northeast (+27%).

Information utilized for the graphs and above listed figures for swimming pool construction in Florida was directly derived from HBW construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

U.S. Remodeling Market Gaining Strength in Q3-2017

The remodeling market is experiencing gains, and growth is expected to continue through 2018.

According to the National Association of Home Builders (NAHB) and their Remodeling Market Index (RMI), the majority of remodelers surveyed are reporting that remodeling activity was higher in Q3 than the previous quarter; the RMI rose by two points and was 57 in the third quarter of this year.  The Remodeling Market Index (RMI) is based on a quarterly survey of NAHB remodeler members that provides beneficial insight on current market conditions.  And while NAHB and its RMI is a solid source for information regarding remodeling trends, there are other outlets reporting similar gains, as well as expected growth in the coming year.

source: NAHB 

Just as NAHB is reporting increases in remodeling during the third quarter of 2017, the Leading Indicator of Remodeling Activity (LIRA) projects that annual gains in home renovation and repair spending will increase from 6.3% in Q4-2017 to 7.7% by the third quarter of 2018.  LIRA provides a short-term outlook of national home improvement and repair spending to owner-occupied homes; it is released by the Remodeling Futures Program at the Joint Center for Housing Studies (JCHS) of Harvard University in the third week after each quarter’s closing (next LIRA release date: 01/18/2018). Current and future reports can be downloaded from their website.

JCHC has reported a variety of contributing factors to the strengthening in the home improvement market; those factors include: house prices and incomes, an aging housing stock, and a pickup in household. JCHC noted that “demographic trends should continue to buoy the market over the next decade, with the rising tide of older homeowners accounting for more than three-quarters of projected growth.”  And while millennials get a decent amount of attention for their potential in shaping spending trends, when it comes to homes and remodeling, the younger households have been notably slow to break into home ownership and subsequently the remodeling market.

As for the homeowner and consumer, there are multiple news outlets and publications that encourage homeowners to consider remodeling to increase the value of their homes.  Websites like Remodeling allow visitors to compare the cost versus value of popular remodeling projects (29 to be exact) based on their location.  Depending on the results of any given comparison, it may also be a useful tool for remodelers to view and share an objective analysis and report on the ROI of a project to the customer.

As a remodeler or home builder, it is important to stay ahead of the trends; by following industry news and the latest building activity and permit reports, you can gain a better understanding of clients’ expectations as well as be a resource for the information they need most.

To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building and remodeling activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

HBW Report: Atlanta Swimming Pool Construction thru Q3

An overview of new swimming pool construction in Atlanta through the third quarter of 2017.

In the Metro Atlanta area, swimming pool construction has been on the rise for nearly four years.  Since 2013, the number of new pools being constructed in the Atlanta area has been rapidly rising, and through the third quarter of this year there have been nearly 1,800 swimming pool starts which puts it already 14% ahead of 2016.

ATL Swimming Pool Construction 2013 to 2016

The counties that have exhibited the greatest amount of new pool construction activity through Q3-2017 include:

  • Fulton County: 316 permits, +20% (vs. 2016)
  • Cobb County: 246 permits, +15% (vs. 2016)
  • Cherokee County: 160 permits, +14% (vs. 2016)

 

The top five counties for total permits on file with HBW through Q3 are all positioned ahead of swimming pool construction totals from last year:

ATL Top 5 Counties for Total New Pool Permits thru Q3 (2016 vs. 2017)

With the current pattern in new swimming pool construction, 2017 is slated to be the best year on record in more than five years for the Metro Atlanta area.  In the coming months, HBW will be monitoring the market and updating its database to provide the latest and most accurate statistics available.

To gain more information on the builders, homeowners and permits for the construction activity above, check out HBW for your copy of the latest construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

Small Business Saturday Tips for Home Builders

Small Business Saturday is happening November 25th, and you have just about one month to make it a profitable day for your business.

When most of us think of Small Business Saturday (November 25, 2017), we think of a smaller version of Black Friday – long lines, overrun retailers and the holiday shopping rush that ensues this time of year.  While Small Business Saturday is intended to give small retailers a similar boost to their larger chain store competitors, it is also designed to bring attention to small businesses in the community.  Beyond driving traffic to the “Mom and Pop” boutique down the street, if used properly, it can drive attention and traffic to your small home building or remodeling business.

In order to be properly prepared and take advantage of this national day dedicated to small businesses, here are a few tips and resources that can get your marketing efforts and materials in gear:

Use #ShopSmall Marketing Resources – American Express provides a very easy-to-use online tool for creating banners and images that feature your business in the #ShopSmall logo.  Take advantage of the free marketing resources provided in order to be a part of the movement and get noticed.

Spread the Word on Social Media – Now that you have a few images and #ShopSmall resources in place, start spreading the word.  From social media to your website, make your participation in Small Business Saturday known and link it back to your latest offer or discount, website or a landing page specific to featured holiday deals.

Launch an Email Marketing Campaign – Whether you add Small Business Saturday to an e-newsletter you already have in place or launch a specific campaign leading up to the holidays, now is a great time to give your email marketing campaign a little extra boost.  After all, this is the start of the holiday season, and there are plenty of home services, remodeling and seasonal upgrades that can be packaged to fit your prospects’ holiday and winter needs.

Find Small Business Partners – Get in on the hype and Small Business Saturday events in your area.  Show your support on social media of other local small businesses and find non-competing partners to do the same for your business.  If you want to take it a step further, you may consider rallying businesses to participate by becoming a “Neighborhood Champion” which provides an opportunity to network with neighboring businesses and discover potential partners.

Launch a Direct Mail Campaign – Turn your direct mail into holiday mail.  Consider using this time to change up your direct mail approach by bringing attention to your participation in Small Business Saturday.  This time of year also serves as a great time to offer discounts and seasonal pricing as a gift to new clients, as well as a chance to thank and wish your current clients a happy holiday season.  To ensure that your efforts are effective, review your contact lists for accuracy and secure lists of new prospects from reputable sources like HBW so that you know data is valid and up-to-date.

From networking in your community and social media to developing discounts and programs specific to the seasonal needs of homeowners, Small Business Saturday provides your business a starting point for launching a successful holiday marketing campaign.

For more information on construction business and marketing tips, stay connected with the HBW Blog.  To get ahead of construction activity and gain access to the latest permitting data in Florida, Texas, Georgia, Alabama and Oklahoma, contact HBW for more information on construction data reports and industry leads.

Florida New Home Construction Increased 12% Through Q3

Quarterly Report: In comparison to 2016, new residential construction in Florida is on the rise and already showing a year-over-year increase of 12% through the third quarter of 2017.

An average of approximately 1,000 people move to Florida every day – 1,000!  This type of growth requires the construction industry to keep up with this ever-growing demand.  Over the last five years, there have been annual increases anywhere from 14% to 31% in new residential construction in the Sunshine State.  Every year, there are more and more housing starts on file with HBW, and in 2017, there are already more than 55,000 housing starts on file through the third quarter.

According to recent reports from The U.S. Census Bureau (source: Associated Press), the Tampa area had the nation’s fourth-highest gain from new residents moving there last year; just about 58,000 new residents moved there in the span of one year. South Florida also ranked high on the charts, having the nation’s seventh highest gain from migration, adding about 48,000 new residents last year.  In the Central portion of the state, Orlando ranked eighth-highest having added nearly 47,000 new residents last year.

This year, patterns in new residential construction are equally as impressive.  Out of the more than 55,000 housing starts through Q3 across Florida, the southeast region is experiencing the greatest year-over-year increase (+27%), and West Florida holds the greatest total number of housing starts (12,185 permits).  Central Florida is also experiencing gains in new homes as there have been nearly 11,400 housing starts through Q3, reflecting a 9% increase over the same time last year.

FL Resid. Permit Totals Q3-2017

While every major region is experiencing increases ranging from 4% to 27% in new residential construction this year, when looking at specific counties there are even more impressive gains identified.  For example, Miami-Dade (SE) is ahead of last year’s figures by a whopping 90%, having 1,777 housing starts through Q3, and Sumter County (West) has already reflected a 60% year-over-year increase with more than 1,080 housing starts.

While Orange County (Central Florida) hasn’t experienced gains in new construction since 2016, it is the leader for total housing starts by far with 4,577 new permits on file through Q3.  Hillsborough County (West) where Tampa is situated currently ranks second highest in the state for total housing starts as there are more than 3,750 new permits (+9%) on file for the given period.  Coming in third, Polk County (West) has experienced a 20% year-over-year increase in new home construction, resulting in approximately 3,150 new permits added to the HBW database.

FL Top 10 Counties for Total New Residential Permits thru Q3-2017

Information utilized for the graphs and above listed figures for Florida residential construction was directly derived from HBW construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

Texas Third Quarter Home Building Review

HBW reports on new residential construction in Texas through the 3rd quarter of 2017.

Upon review of the four major metro areas (Dallas, Houston, San Antonio, Austin) of Texas, we found more than 54,500 housing starts on file with HBW through the 3rd quarter of this year, reflecting an 8% year-over-year increase.  Dallas has displayed the most year-over-year growth (+13%), while Houston takes top spot for total permits (~22,450) for the period.  When looking at total housing starts through Q3, Dallas came in just behind Houston with 18,440 new permits, while Austin and San Antonio followed with approximately 8,300 permits (-3%) and 5,380 (+10%) permits respectively.

TX Total Permits Q3 2016 vs 2017

Every major metro area with the exception of Austin is ahead of 2016 figures, with the most growth in residential construction being in the Dallas area counties of Rockwell (+39%), Ellis (+31%) and Tarrant (+30%).  Looking at all counties across the state, Harris County (Houston) led for total housing starts having nearly 12,000 new permits on file through the third quarter of this year, a 10% increase in comparison to 2016.  Next in line were the Dallas area counties of Collin (5,782 permits) and Tarrant (5,191 permits), which were closely followed by Travis County in Austin (~5,100 permits) and Fort Bend in Houston (3,925 permits).

TX Top 5 Counties for Total Permits Q3-2017

When reviewing higher value housing starts throughout Texas, it should come as no surprise that Dallas holds the lead in this department.  Already having more than approximately 1,560 housing starts valued >$500k, Dallas is positioned to be ahead of 2016 by the end of this year.  The Houston area has also had a healthy dose of high value residential construction; with 700 new permits valued above $500k, the area is also tracking to be ahead of last year’s figures.

Information utilized for Texas residential construction reports was directly derived from HBW construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

Preparing Workers for Winter Cold

Being in the South, we usually focus on the heat when it comes to protecting workers from the elements.  That being said, just because we aren’t facing arctic conditions doesn’t mean that workers aren’t at risk during the winter months.  OSHA provides a plethora of information on cold stress and other winter weather related hazards that can be useful for any construction company.  Here are a few basic guidelines to get you started on preparing you and your crews for the safety measures that should be taken in the winter months ahead:

Cold Stress – According to OSHA, cold stress is easily prevented, but often the risk goes unnoticed.  Especially in warmer climates, cold stress is not usually factored into the equation when assessing job site safety.  The truth is that near freezing temperatures are enough to be a contributing factor for cold stress. Cold stress occurs by driving down the skin temperature, and eventually the internal body temperature. Once the body is at a level where it can no longer warm itself, serious cold-related illnesses and injuries can occur and lead to permanent tissue damage or worse. Types of cold stress include: trench foot, frostbite, and hypothermia. It is important for employers to properly train and monitor crews for cold stress.

  • Prevention: Prevention is possible through training. Crews should know how to recognize environmental and workplace conditions that can cause cold stress, as well as the symptoms of cold stress and how to treat workers.  Additionally, make sure crews understand proper clothing for cold, wet and windy conditions and that uniforms meet the climate requirements.
  • Monitoring and Planning: Employers should monitor weather conditions and the wind chill temperature so that they can gauge workers’ exposure risk better and plan how to safely perform under daily conditions. It is also important to monitor workers’ physical condition during tasks, schedule short breaks in warm areas, provide warm beverages and schedule projects at the warmest part of the day.

 

In addition to protecting workers from cold stress, there are other precautions employers can take to increase safety on the job site during winter months:

  • Providing workers with the proper tools and equipment to do their jobs
  • Develop plans that identify potential hazards and the safety measures that will be used to protect workers.
  • Inform clients of inclement weather or severe temperature drops and schedule longer stretches of outdoor work for warmer months.
  • Rotate and consider using relief workers or splitting shifts to cover long or demanding jobs during extreme cold.
  • Establish a reliable means of communicating with workers, especially in remote areas and have regular check-in/reporting times throughout the day.
  • Stay informed – NOAA provides multiple ways to stay informed about winter storms. If notified of a winter storm watch, advisory or warning, follow instructions from your local authorities: NOAA Weather Radio

 

Regardless of the season or weather it may bring, job safety should be number one priority on the job site.  By having a plan and ensuring that your crews are following safety precautions, you can rest assured knowing that your crews are properly trained to have a safe and productive winter season.

For more guidelines and tips from OSHA on Winter safety and precautions, visit OSHA’s Winter Weather page. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

Atlanta Residential Construction Quarterly Review – 3rd Quarter

Image courtesy of: CarruthPhoto.com

Residential construction in the Metro Atlanta area has experienced a 10% year-over-year increase through the third quarter, which points to a continued growth pattern that has been consistent for more than four years.  The counties that reflect the highest total number of housing starts through Q3-2017 include Gwinnett (2,935 permits), Fulton (1,958 permits) and Forsyth (1,939 permits).

ATL Top Counties for total permits Q3 – 2016 vs. 2017

In addition to the counties experiencing the greatest concentration of new residential building activity, there were areas that had significant spikes and growth in comparison to last year.  For example, while Clarke County does not have the greatest total number of starts through the third quarter of this year, it is well ahead of last year’s figures having a massive 72% year-over-year increase in new residential construction.  Newton County also reflects tremendous growth over the years and is 64% ahead of last year’s residential construction totals with more than 400 housing starts on file through Q3.  Areas like Fayette County have held steady and consistent over the last few years, but in 2017 it is experiencing significant growth, a 42% year-over-year increase through Q3 to be exact.

When looking at the higher value home construction ranging $500k and above, the third quarter of this year is the best one yet for the Metro Atlanta area; so far, there have been more than 525 housing starts with values above $500k this year, and 200 of those starts took place during Q3.  Fulton County continues to lead for total higher value housing starts, having more than 220 new homes with values in excess of $500k through the third quarter.  Other counties that have 50 or more higher value permits on file with HBW through Q3 include Dekalb and Cobb.

Information utilized for the graphs and above listed figures for metro Atlanta residential construction was directly derived from HBW construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

Save the Date – Industry Expo Calendar

Earlier this week, we explored options for reusing marketing and promotional materials.  Along with repurposing promotional items for customer appreciation, they can certainly be of value at future conventions and expos.  Here are a few upcoming industry trade shows that you may want to add to your calendar:

  1. MetalCon

Dates: October 18-20, 2017 (Las Vegas, NV)

More information: http://www.metalcon.com

  1. Remodeling Show (and DeckExpo)

Dates: October 25-27, 2017 (Nashville, TN)

More information: www.remodelingdeck.com

  1. Greenbuild International Conference & Expo

Dates: November 8-10, 2017 (Boston, MA)

More information: www.greenbuildexpo.com

  1. JLC LIVE Residential Construction Show

Dates:   November 30-December 1, 2017 (Portland, OR) & March 22-24, 2018 (Providence, RI)

More information: www.jlclive.com

  1. BuildExpo

Dates: December 6-7, 2017 (Fort Lauderdale, FL) & January 24-25, 2018 (Austin, TX)

More information: http://buildexpousa.com/

  1. NAHB International Builders Show (IBS)

Dates: January 9-11, 2018 (Orlando, FL)

More information: http://www.buildersshow.com/

  1. World of Concrete

Dates: January 22-26, 2018 (Las Vegas, NV)

More information: www.worldofconcrete.com

  1. International Roofing Expo (IRE)

Dates: February 6-8, 2018 (New Orleans, LA)

More information: www.theroofingexpo.com

  1. East Coast Builders Conference

Dates: June 14-15, 2018 (Nashville, TN)

More information: http://ecbcshow.com/

  1. AIA Conference on Architecture

Dates: June 21-23, 2018 (New York, NY)

More information: http://conferenceonarchitecture.com/

For more information on construction business and marketing tips, stay connected with the HBW Blog.  To get ahead of construction activity and gain access to the latest permitting data in Florida, Texas, Georgia, Alabama and Oklahoma, contact HBW for more information on construction data reports and industry leads.