Solar Required in South Miami

If you are building new homes or renovating existing residential structures in South Miami, be prepared to install solar.

When we hear “solar”, most of us think of the sun, and when we think of sun, it is easy to think of the Sunshine State.  Despite the fact that Florida is known for sunshine, it has not been the most active state when it comes to solar requirements and installations.  According to the Solar Energy Industries Association (SEIA), Florida doesn’t even make the top ten for the amount of solar capacity installed in 2016.  That being said, the Sunshine State did “shine” as it ranked #5 for total solar jobs nationwide and has shown signs of growth in solar having bumped up two spots since the previous year for total solar capacity.

Overall, solar appears to be gaining in popularity in Florida, and as of this week, it has even become a requirement in a city to the south.  On July 18, 2017, the City of South Miami passed a new law that will require all new home construction (and even some residential renovations) in the city to include solar panels.  Why is this newsworthy you ask?  Well, it is the first law of this level for solar in Florida – a breakthrough for sustainable construction and alternative energy for the state.  From a nationwide perspective, this new law puts South Miami on the map for renewable energy as it has just become the 4th U.S. city (and the first city outside of California) to require solar panels on new homes. The law will go into effect in just a couple of short months (September 18, 2017).

For our Florida home builders, it is important to know what this new law means for residential construction in South Miami.  Under the new rules, there are new requirements for both new residential construction and home renovations.  The requirements for solar are as follows (source: Miami Herald):

  1. New Construction (including single-family homes, townhouses and multi-story residential buildings) – 175 sq. feet of solar panel must be installed per 1,000 sq. feet of sunlit roof area OR 2.75 kw per 1,000 sq. feet of living space (whichever is less).
  2. Home Renovations – Any residential renovation that replaces more than 75% of the current structure or extends the current living space by more than 75% will also be required to meet the above listed rules.

With Florida ranking third for its potential to draw power from the sun (source: SEIA), the new law in South Miami may just be the beginning of solar requirements in Florida.  With so much potential, it could just be a matter of time before surrounding cities catch a ride on the renewable energy wave.  Thanks to South Miami raising the bar, things are looking up for solar and new construction is getting a little brighter in the Sunshine State.

For more information on construction trends, business and marketing tips, stay connected with the HBW Blog.  To get ahead of construction activity and gain access to the latest permitting data in Florida, Texas, Georgia, Alabama and Oklahoma, contact HBW for more information on construction data reports and industry leads.

Texas Home Building Report – June 2017

HBW Report: The latest residential construction permit data across the Lone Star State

TX New Residential Construction Permits – June 2017

From D.R. Horton’s dominance in Dallas to the high concentration of housing starts in Houston, summertime in Texas is looking like home building time.  While there was a dip in total starts in comparison to May, home builders were active throughout the state as there were nearly 6,500 new residential construction permits and approximately $1.6B in total value on file with HBW for the month of June.

Out of the four major metro areas reviewed (Houston, Dallas, Austin, San Antonio), Houston maintained top spot for total housing starts having nearly 2,700 new permits and approximately $519M in total construction value for the month.  And while Houston had the highest concentration of new residential construction permits, it carried the lowest average value of new construction at $193k.  On the other end of the spectrum, Dallas continued to hold the highest average value of new residential construction at more than $317k, resulting in more than $700M in total construction value across Dallas in June.

TX Average Value of Resid. Construction – June 2017

Here is a closer look at home building activity in Texas during the month of June:

Austin

Total Housing Starts: 1,074

Total Value of Construction: $259M+

Top County (for total permits): Travis County (675 permits, $160M total value)

Top Builder: KB Homes (108 permits)

Average Value of Construction: $241,177

 

Dallas

Total Housing Starts: 2,234

Total Value of Construction: ~$709M

Top County (for total permits): Collin County (928 permits, $318.3M total value)

Top Builder: D.R. Horton (342 permits)

Average Value of Construction: $317,334

 

Houston

Total Housing Starts: 2,688

Total Value of Construction: ~$519M

Top County (for total permits): Harris County (1,340 permits, $266.3M total value)

Top Builder: D.R. Horton (211 permits)

Average Value of Construction: $193,051

 

San Antonio

Total Housing Starts: 469

Total Value of Construction: ~$108M

Top County (for total permits): Bexar County (245 permits, total value: >$57M)

Top Builder: KB Homes (60 permits)

Average Value of Construction: $229,651

Information utilized for the reports and graphs for Texas residential construction was directly derived from HBW construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

Hot Home Trends – Predictions from Pantone

Keeping an eye on design trends, now and in the not so distant future.

We are only in summer of 2017, and the home building trend crystal ball is already glowing.  Designers and trend watchers are getting 2018 buzz going when it comes to home design and patterns, and we are here to review and share some of Pantone’s predictions.

While home trend predictions are far from an exact science, much of it is based on real data.  And while Pantone was once known for just choosing the color of the year (with exceptional accuracy), in recent years they have positioned themselves as experts in general home design predictions, now including seasonal colors and home décor.  Pantone doesn’t just pull a color out of the hat so to speak; it actually researches and analyzes trends worldwide and over two years in advance of releasing their predictions.  They gather information from pop culture, architecture, consumer goods, current events and trends, and as they described on their website, they provide “a color snapshot of what we see taking place in our culture that serves as an expression of a mood and an attitude.”

In addition to those in the fashion industry, Pantone’s predictions prove to be valuable to the home design and décor industry as well.  Along with being ahead of the trend, having such data can help you guide your trend-conscious clients in the right direction.  From Realtor.com to Elle Décor, publishers in our industry have been sharing Pantone’s latest predictions since Pantone’s Executive Director (Leatrice Eiseman) announced expected color and design trends for 2018 at the International Home and Housewares Show in Spring.  Here is some of what we have found as it relates to home builders and designers:

  1. Shine – As many trend watchers are aware, metallics have been on the scene for quite some time now. That being said, predictions point to shiny metallics as classics that are now seen to be in similar classification as neutrals.  Other shiny surfaces such as iridescent, pearl and translucent materials are eye-catching and will be unavoidable in the upcoming year.
  2. Typography – When colors and images don’t make a statement, stylists are bringing in words. Words and text have been on the home décor scene for some time now, and although they are less of a centerpiece and more of a complementary addition, you will most likely continue to find them incorporated on pillows, in art pieces and murals.
  3. Geometric Design – There was buzz of textures and geometric designs in wallpaper this year, and it looks like the latest predictions have included shape driven patterns once again. While such patterns can easily be incorporated in fabrics, walls and wall art will also carry geometric patterns with the coming trends.
  4. Earthy – Blame it on technology or the speed of our lives, but there has been a significant shift in interest with emphasis on getting back to basics. Think raw wood, wood floors and wood home accents including walls and ceilings.  Sustainability and the idea of getting back to nature has and is expected to continue to find its place in home design.  On the décor front, fringes on fabrics from curtains to blankets will also become more prevalent.
  5. Bold – Intense colors appear to be on the menu in the next year, of course with iridescent and pearl accents. Color groups ranged and were represented through a group of eight varieties. Intense colors have been predicted across a spectrum including fun and whimsical bright yellows and greens to vibrant and peacock feather like blues and greens, fuschia and purple shades.

For more information on construction trends, business and marketing tips, stay connected with the HBW Blog.  To get ahead of construction activity and gain access to the latest permitting data in Florida, Texas, Georgia, Alabama and Oklahoma, contact HBW for more information on construction data reports and industry leads.

5 Ways to A+ Testimonials

Solid testimonials that are shared at the right time and place can boost sales and your business reputation.

Many people will say that word of mouth referrals are the best referrals to get.   When good things are being said about your business, word can travel quickly, but getting the word started in some ways is up to you.  How do we get those referrals?  Well, the obvious answer is producing a top-notch final product and service, but great service and high-quality performance won’t get you there alone.  You must provide opportunities for customers to share your good work and the positive experience they had with your company.

Here are 5 ways to get and gain the most out of testimonials from your clients:

  1. Find Your Stars – Rather than just asking every client for a testimonial, identify your star clients. Whether it is a high-profile individual or business or the project was your largest and most impressive to date, make a list of the clients and projects that best represent your top work.
  2. Make it Personal – Once you have identified your star projects and clients, make a personal “ask” for a testimonial. Talk to your customer about why their feedback is important and where you will share it. Let your client know their value and your appreciation for their business and time.
  3. Make it Easy – Not everyone wants or has the time to write a testimonial, so an online survey that is directed to acquiring the most important information needed can make it easier to develop well-rounded testimonials. “Great job” or “nice work” is not going to set you apart from the competition.  For this reason, your survey or the questions you ask your clients should specifically address your service or product.  Rather than just asking for a testimonial, ask:
    1. How competitive was our pricing compared to others?
    2. What is the greatest benefit of using our company?
    3. Did you find our team and crews to be professional?
    4. How quick was our response time to questions, and how helpful was customer service?

By providing a guide on the feedback you need most, you will increase the probability of getting the key words and endorsements you are seeking.

  1. Clean it Up – Not every client will have impeccable writing skills, so don’t be afraid to make appropriate edits. Along with the obvious corrections to spelling and grammatical errors, you may find the need to paraphrase in order to focus your message. That being stated, make sure to get sign off and approval from the customer before publishing new and improved versions of their testimonial.
  2. Be Real – Testimonials must be real, and while you may be getting authentic feedback from your customers, the presentation of it may not look as authentic as necessary. In other words, source your testimonials.  A full name, location, company name and picture is ideal, but not all customers will want to make their personal information public on websites and social media. In such cases, offer their business name and a website link to help drive traffic to their site; perhaps a logo instead of their photo will be more appealing.

Once you have finalized your testimonials and thanked your customers, now it’s time to share them with your HBW leads and prospects.  From your flyers, email blasts, social media pages, websites and more, your satisfied clients’ endorsements will be a welcome addition to your marketing efforts.

For more information on construction business and marketing tips, stay connected with the HBW Blog.  To get ahead of construction activity and gain access to the latest permitting data in Florida, Texas, Georgia, Alabama and Oklahoma, contact HBW for more information on construction data reports and industry leads.

Texas New Swimming Pool Construction Report – May 2017

A review and report on the latest swimming pool construction in Texas for the month of May.

TX New Swimming Pool Permits by Area – May 2017

With the summer temperatures rising, so do the new swimming pool permits and leads with HBW.  In May, more than 800 new swimming pool permits were added to the HBW database for the Lone Star State.  Out of the four major metropolitan areas reviewed (Dallas, Houston, Austin, San Antonio), Dallas is experiencing the most new swimming pool construction.  More than half (55%) of all activity took place in the Dallas area as there were close to 450 pool starts and $20M in total construction value for the month.  The bulk of Dallas pool construction took place in Collin, Tarrant and Dallas counties, all making the top five counties list for the month.

TX Top 5 Counties for Pool Permits – May 2017

And while Dallas had the greatest number of total new permits, it ranked lowest for average value of construction at just over $44k.  On the other end of the spectrum, pool value was at a high in Austin (average value: $61,850), especially in Travis County where the average value of new pools started exceeded $71k.  The average value of pool construction was also on the higher end in Houston.  With 232 permits and an average value just over $60k, Houston ranked #2 for both average value and total pool starts in May.  More than half of all new pool construction in the Houston area took place in Harris County, where there were 131 pool starts and close to $9M in new construction for the one-month period.

TX Average Value of Pool Construction – May 2017

As with every construction report, we like to take a look at and recognize the local builders in each region who are leading the latest starts.  The #1 builders for total swimming pool starts during the month of May are as follows:

Dallas: Hauk Custom Pools

Houston: Anthony & Sylvan Pools

Austin: Cody Pools

San Antonio: Keith Zars Pools

Information utilized for the graphs and above listed figures for swimming pool construction in Texas was directly derived from HBW construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

Florida New Residential Construction At-A-Glance (May 2017)

With a month-over-month increase of 25%, Florida residential construction saw spikes in all regions across the state during the month of May.

FL New Resid. Permits by Area – May 2017

While all of us expect to see fireworks this holiday weekend, not everyone was planning for the fireworks happening in Florida’s booming residential construction market.  In May, there were 6,125 housing starts with a total value of approximately $1.7B throughout the Sunshine State (25% month-over-month increase).  Out of the hundreds of active builders contributing to the rise in activity, Lennar Homes and D.R. Horton took the lead for having the most residential permits on file with HBW for the given period.

Although all regions reviewed (Tampa, Orlando, Southwest, Southeast, Jacksonville) exhibited impressive month-over-month increases ranging from 8% to 42%, Orlando was in the spotlight for its construction growth since April; as a result of a 42% month-over-month increase in new residential construction, Orlando moved up one spot in rank to #2 for total permits with nearly 1,500 housing starts and more than $445M in total construction value.  Additionally, Orlando ranked highest for average value of construction at nearly $300k.

The Tampa area was also noteworthy, as it continued to hold its lead as the number one spot for housing starts. In May, there were more than 1,600 housing starts with a total construction value in excess of $427M in Tampa, reflecting a month-over-month increase of just over 30%.  The county of Hillsborough (Tampa) ranked second statewide for total housing starts having 577 new residential construction permits with a total value of approximately $190M on file.

Other areas reviewed were ahead of April as well… Having an 8% month-over-month increase in residential construction, the southwest region ranked third highest for total housing starts (1,242 permits) for the month.  Not far behind, Jacksonville experienced a healthy spike of 23% in housing starts resulting in more than 1,000 new permits and approximately $246M in total construction value.  And while the southeast region experienced less housing starts than all other areas, it was still ahead of April by 20% having 760 new permits and more than $210.5M in construction on file with HBW for the month.

Here’s a detailed look and comparison guide for new residential construction in each Florida region during the month of May:

Information utilized for the graphs and above listed figures for Florida residential construction was directly derived from HBW construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

Florida New Pool Construction Review – May 2017

When looking for leads in new swimming pool construction, look no further than HBW’s latest construction data reports.  Here’s the latest on new pool construction in the Sunshine State…

With summertime comes the summer heat, and there is no better way to cool off than by splashing into a new pool.  And while we are not diving into pools right now, we are diving into pool reports for Florida.  With more than 2,270 swimming pool starts last month, there will be plenty of home owners cooling off with new pools and in need of maintenance and other services.

FL Pool Permits by Area – May 2017

Pool builders in the southwest region of Florida were leading the state for new construction having close to 675 swimming pool starts and more than $27.6M in construction value for the month.  More than half of all construction took place in Lee (203 permits) and Collier (175 permits) counties, but there was a healthy dose of new construction activity in all major counties reviewed.  Out of the 130 or so active pool contractors on file for the month, Aragon Pools and Spas was a standout in the southwest and led for total pool starts with more than 110 permits on file for the one-month period.

Southeast Florida ranked second highest for new pool construction last month, having nearly 500 new permits and more than $17M in construction value last month. While real estate value in the area is usually much higher than other regions in the state, the average value of new pool construction was at the lower end at just $34,651.  Swimming pool construction in Palm Beach and Miami made up the bulk (72%) of all pool starts last month, and out of the 163 active contractors on file for the month, A&G Concrete Pools ranked #1 for total starts having nearly 30 permits for the one-month period.

Orlando pool builders were most certainly busy in May.  There were nearly 450 swimming pool starts in Central Florida last month totaling more than $21M in construction value.  New pool construction in Osceola (163 permits) and Orange (136 permits) accounted for more than half of all new activity.  Out of the more than 80 active builders on file for the given period, All Seasons Pools took top spot, having the most permits on file with 65+ pool starts.

Coming in close to Orlando’s totals, the Tampa area had just about 390 swimming pool starts and more than $16.7M in total construction value last month.  The larger county of Hillsborough had the highest concentration of new pool construction activity with 130 starts and more than $6.5M in new pool construction taking place there.  Out of more than 105 active pool builders in the area, construction was widespread and led by companies including Tampa Bay Pools (31 permits), Gulfstream Pools & Spas (26 permits) and T&D Pool and Spa Construction (22 permits).  While the average value of pool construction was on the higher end (>$55k) with Tampa Bay Pools, the average value of construction in the area was just over $43k.

Finally, we took a look at new pool construction in Jacksonville.  And while the northern-most metro area of Florida did not have the highest count of new pools for the month (261 permits), the area was second highest for average value of construction at $43,851.  The highest concentration of new pool construction was found in St. Johns County (106 permits), and Duval County ranked second highest for total pool starts with more than 75 permits on file for the month.  Out of just about 75 active builders in the area in May, Blue Haven Pools (20 permits), Surfside Pools and Spas (17 permits) and Pools by John Clarkson (14 permits) ranked at the top for total starts.

FL Average Value of Pool Construction – May 2017

Information utilized for the graphs and above listed figures for swimming pool construction in Florida was directly derived from HBW construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

Texas Residential Construction from the Top

From top builders to top counties for housing starts, here’s a quick look at Texas residential construction for the month of May.

Texas Total New Resid. Permits – May 2017

May was an exceptional month for new residential construction in Texas.  Out of the four major metropolitan areas reviewed (Houston, Dallas, Austin, San Antonio), there were close to 7,500 housing starts and a total of approximately $1.8B in construction value last month.  As per its usual pace, Houston took the top spot for total housing starts with nearly 3,500 new residential construction permits for the one-month period. While the lineup of top builders varied per area, D.R. Horton continued to dominate the Lone Star State’s new residential construction market landing the top spot for total permits in three out of four areas reviewed (Houston, Austin, Dallas).

Houston

Hello Houston!  Houston is not just experiencing heat in the rising temperatures this time of year… The residential construction market is also heating up.  With nearly 3,500 housing starts and more than $676M in total value, Houston experienced a massive month-over-month increase of 68% in new residential construction.  In fact, May is the best month on record so far this year.  While Harris County held more than half of all new construction (1,915 permits), Fort Bend also saw its fair share of housing starts last month, having nearly 650 new permits and more than $110M in construction value on file with HBW.

Dallas

Last month, Dallas experienced a 21% month-over-month increase in housing starts and ranked second highest for total permits.  During the month of May there were close to 2,350 housing starts and more than $701M in construction value.  The average value of construction still reigns supreme in Dallas as it had the highest average value out of the four areas reviewed at nearly $300k.  Tarrant and Collin counties both had the highest concentration of new residential construction permits for the month with 706 and 720 housing starts respectively.  As previously mentioned, D.R. Horton was the leading builder in the area with nearly 450 starts for the month.  Lennar Homes and First Texas Homes were next in line with less than 100 housing starts each.

TX Avg. Value of Resid. Construction – May 2017

Austin

With a 38% month-over-month increase in housing starts, Austin had nearly 1,150 new residential construction permits and approximately $261.4M in total construction value last month.  The majority of new home construction took place in the counties of Travis and Williamson, and the average value of new construction across Austin landed it second highest at nearly $229k.  D.R. Horton was the leading builder having the most housing starts on file for the month (174 permits), and KB Homes and Calatlantic Homes landed second and third for total new permits.

San Antonio

While most areas experienced increases since April, San Antonio had just about a 20% month-over-month drop in new residential construction activity.  In May, there were more than 500 housing starts and approximately $112M in total construction value.  While Bexar County carried more than half of all housing starts (267 permits), there was a healthy dose of new construction in all areas reviewed.  Out of nearly 130 active builders in the area last month, KB Homes was the leading home builder in the area with 42 housing starts for the given period.

TX Top 5 Counties for Total Resid. Permits – May 2017

Information utilized for the graphs and above listed figures for Texas residential construction was directly derived from HBW construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

Safety Update: The Heat is On!

Along with the heat comes the need for safety on the job.  Check out OSHA’s “Water. Rest. Shade.” campaign to bring safety to the forefront of your workers and outdoor construction projects.

Record highs are challenging construction workers and contractors all over the country, and summer has just begun.  From the 115 degree heat in Tuscon, AZ this week to even higher temps in Las Vegas and across the West, extreme heat puts workers and crews at high risk for heat stroke, exhaustion and dehydration.  According to OSHA, thousands of workers become ill every year due to extreme heat conditions, and more than 40% of heat-related worker death occurs within the construction industry (source: OSHA.gov).  This type of data is just enough to wake up contractors to safety precautions they can take to protect workers, as well as review business owners’ responsibilities as they pertain to the safety and protection of their crews.

So, where do you get started on heat safety?  A good place to begin is OSHA’s updated webpage for their “Water. Rest. Shade.” campaign.  Through the campaign, OSHA aims to educate employers and their workers about the dangers of working in high heat conditions, as well as provide tools and resources to stay safe during the hot summer months.  The website provides information on what other contractors are doing throughout the country, as well as useful guidelines and apps to get you started.  Here is a quick list of highlights and links to set in you in the safe and right direction:

  1. Occupational Exposure to Heat Webpage – OSHA launched a very useful page that provides need-to-know information and easily explains safety measures employers can take to keep workers safe.  The page breaks down heat-related illnesses and first aid, preventative measures to be taken by crews, a list of industry-specific resources and more.
  2. OSHA-NIOSH Heat Safety Tool Smartphone App – Available for both Apple and Adroid devices, the Heat Safety App provides a real-time heat index and hourly forecast.  Based on your location and weather conditions, the app offers occupational safety and health recommendations. Useful for assessing risk level and planning outdoor projects in advance, the Heat Safety app provides valuable information on-demand for recognizing signs and symptoms of heat-related illnesses and proper steps for first aid.
  3. Education – From training guides to printable posters, OSHA has a variety of materials free to download and share with your team.  Training modules are available in English and Spanish.  Even if you think your team is already aware of risks and takes the proper precautions, a little refresher never hurt anyone.  In your next weekly meeting, consider going over important points from the guide or reviewing proper steps for staying protected from the sun.  You may have new crew members or some that missed the last heat safety training; gear your training materials and resources around your crews’ needs and information that they need most on the job.
  4. National Integrated Heat Health Information System – What happens when a multitude of federal agencies come together to develop heat safety resources? Answer: An easy to use online tool kit covering heat warnings in specific areas, forecasts, detailed reports and articles, and safety tips for everyone from outdoor workers to athletes.  No matter your training needs, this website will have something, or everything, you need to get the ball rolling.
  5. Get In on the “Hot” Discussion – Be part of the heat safety movement.   Use your power on social media to spread the word about safety and demonstrate your company’s commitment to protecting workers from the heat.  You can use #WaterRestShade to be part of OSHA’s latest campaign tweets, as well as submit your ideas (email: HeatSafetyTips@dol.gov ) for how your company protects workers from heat illness.

To get the latest on industry updates, business and marketing tips, stay connected with the HBW Blog.  If you would like to get ahead of construction activity and gain access to the latest permitting data in Florida, Texas, Georgia, Alabama and Oklahoma, contact HBW for more information on construction data reports and industry leads.

Let’s Give Them Something to Talk About

From direct mail to email blasts, here are a few ways to engage your audience and get them talking about your products and services

How do you make someone open and email? How do you get them to read your postcard?  While there is no one way to ensure 100% audience engagement, you most certainly can increase your conversion rate by giving them a little more than just a flashy peek into your business.  Here are few quick tips for getting your audience to click or read your next communication:

Target – It’s easy to talk about and describe your target audience. You may have great data on their preferences, age range and more, but are you really reaching them?  Targeted ads are one way, but that doesn’t provide an answer to your telemarketing and direct mail efforts.  How accurate are your lists and are they reflective of your core target market?  Whether you use permitting data from HBW or create your own list of prospects based on emails and inquires, knowing and reaching your target is the key to your marketing success.

Create Valuable Content – Sure, your glossy tri-fold and mammoth postcard may catch a few eyes, but will it capture your audience? The wow-worthy images and high-quality designs are great to lure customers in, but your content will be what keeps them there.  Sending the same slogan, same message and same stale call to action will lead to the same results every time.  Create new content and opportunities to learn about your business.  Consider offering a lunch and learn at a local hot spot.  Spread the word about your newest location, product or service.  Offer new customer discounts or complimentary add-ons when they mention a mailer or email.  Seasonal discount codes and exclusive deals for a specific zip code can also be useful in sparking interest any time of year.

Show Results – While testimonials are great for proving success with customers, don’t overlook the power of real data. In addition to your portfolio and design showcase that you may have online, consider using infographics and other methods for displaying the benefits of your services.  Years in business, client volume and number of installs or product sales totals can be a powerful tool for showing your company’s impact.

Make it Easy – In a blog or website, you have room to get a little “wordy”, especially for the purpose of SEO. When it comes to your calls and mailings, usually less is more.  Too much text on a postcard, in an email or on the phone can be cause for losing attention quickly.  Try using powerful images and even infographics to tell your story.  More importantly, where there is text, make it count –  Make sure there is an easy call to action and a couple of ways for the reader to learn more and get in touch with you.  Some prefer the phone, some prefer email and even texting, so make sure you have all areas covered and that contacting you is no more than one step away.

By focusing on your target and providing them with valuable and new information, your next email or mailer will have a better chance of making it to your prospects’ hands, rather than the trash.

For more information on construction business and marketing tips, stay connected with the HBW Blog.  To get ahead of construction activity and gain access to the latest permitting data in Florida, Texas, Georgia, Alabama and Oklahoma, contact HBW for more information on construction data reports and industry leads.