Keeping content fresh and appealing can seem like a full-time job, but it doesn’t have to be; with so many social trends and networks, it can be a challenge to decide which social platform and approach will yield the greatest … Continue reading
Tag Archives: social media
Sometimes it feels like there are just too many social media outlets and so little time to keep up with our own pages. As a busy home builder, developing social media content can seem like an extra rather than a … Continue reading
With the new year comes new marketing strategies – here are a few quick tips for assessing the “health” of your YouTube channel and videos. It’s no secret that dynamic content, such as video, is some of the most viewed … Continue reading
You may already be decking the halls (and your office) with holiday cheer, but are your website and online profiles holiday-ready? Earlier this month we discussed a few ways to take advantage of the holiday hoopla that comes with Black … Continue reading
Almost anyone can secure a domain name and get their business online, but there are a few basic “must-haves” for getting the most out of your website. More consumers go online to get information about, well, pretty much everything. The … Continue reading
The power of video in marketing is undeniable, and when using Instagram, there are a few ways to increase the likelihood of getting noticed. If you are already using Instagram, you have probably experienced the ease of use when sharing … Continue reading
With image-heavy content and a myriad of topics, Pinterest can be an effective social media marketing tool for construction professionals. Think Pinterest is not for business? Think again. Often associated with crafters and hobbyists, Pinterest can be overlooked by businesses. Believe … Continue reading
Think that Snapchat is just a fad for teens? Think again. What started out as an easy video story and messaging app for teens and millennials has become a surprisingly useful and growing tool for marketers. According to a recent … Continue reading
To get the most out of your LinkedIn profile, you should keep it current, active and take advantage of networking opportunities. If you are an HBW subscriber, chances are that you have a list of leads ready for contact. Once … Continue reading
Instagram is more than just images; it is a powerful tool that construction professionals can use to build brand awareness. Who has time for another social media platform? None of us, really, but don’t let that stop you this time. … Continue reading