Earlier this year, we explored various ways that home builders can develop “explainer videos“. At this point you may have developed those videos or are still on the fence about whether or not videos are a valuable marketing tool for … Continue reading
Tag Archives: contractor marketing
Most home builders have a limited budget for marketing. From social media management and building online content to brochures and promotional flyers, there is only so much time (and resources) a small business can dedicate to developing quality marketing materials. … Continue reading
To reach your target audience, you will need to be specific and take advantage of local marketing opportunities. You are surrounded by a community of prospective clients. They are your neighbors and the people that you see every day, many … Continue reading
To get the most out of your LinkedIn profile, you should keep it current, active and take advantage of networking opportunities. If you are an HBW subscriber, chances are that you have a list of leads ready for contact. Once … Continue reading
Referrals are a key component to business development, and with a little extra effort, you can keep them coming. What goals have you set for the New Year? Chances are that building your client base is on the top … Continue reading
Corporate Social Responsibility (CSR) is more than just writing a check to your favorite charity; it is about incorporating social giving and awareness into your company’s culture. Earlier this week, we mentioned social responsibility as part of “Last-Minute Holiday Marketing … Continue reading
Every year, the holidays bring sales and Black Friday deals, but it is also a good time to connect with your customers and community. You don’t have to be in marketing to know that the holidays are jam-packed with … Continue reading
Getting started with content marketing can be less overwhelming when you break it down and start with the basics. When developing a marketing strategy, there will need to be room for content marketing. Everyone is talking about content marketing, but … Continue reading
Instagram is more than just images; it is a powerful tool that construction professionals can use to build brand awareness. Who has time for another social media platform? None of us, really, but don’t let that stop you this time. … Continue reading
It’s easy to send bulk emails to your mailing list, but getting the most out of it may require a little extra fine-tuning. How many unread emails do you have in your inbox (or your trash)? Chances are that … Continue reading