HBW Report: Florida Swimming Pool Construction – June 2023

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Based on the latest construction data reports from HBW, there were 2,005 new swimming pool construction permits with a total value in excess of $148M added to the HBW database for Florida during the month of June; this figure represents a 15 percent month-over-month decrease in new pool construction statewide.

Here is an overview of where new swimming pool construction is hot (and not), as well as the leading counties and contractors driving new pool construction across the Sunshine State:

New Permits by Region

Out of the five Florida regions reviewed (Southwest, Tampa, Orlando, Southeast, Jacksonville), the southwestern region (608 permits) carried the highest concentration of new pool construction activity, while the fewest new permits originated from Jacksonville (201 permits); the breakdown of total permits by region is as follows:

Average Value of Construction

The average value of new swimming pool construction in Florida last month ranged from a low of $68,063 (Orlando) to a high of $92,889 (Jacksonville). The average value of new construction projects by region is as follows:

  1. Jacksonville (average value: $92,889)
  2. Tampa (average value: $77,857)
  3. Southwest (average value: $71,617)
  4. Southeast (average value: $69,719)
  5. Orlando (average value: $68,063)

Top Counties

Out of all the counties included in the latest construction data reports for Florida, the following ranked as the top five for new swimming pool construction (based on total permits on record for June):

  1. Palm Beach County (Southeast) – 190 permits
  2. Lee County (Southwest) – 159 permits
  3. Collier County (Southwest) – 156 permits
  4. Hillsborough County (Tampa) – 122 permits
  5. Miami-Dade (Southeast) – 120 permits

Top Ranked Pool Builders

As with every month, each region had its own unique lineup of leading contractors driving new pool construction during the one-month period. For this reason, we pulled the #1 ranked pool builder for each region based on the total number of new permits added to the HBW database last month; those builders are as follows:

Southwest – Aragon Pools & Spas (84 permits)

Jacksonville – Agua Pools & Spas (36 permits)

Orlando – Bob’s Pool Service (26 permits)

Tampa – Bob’s Pool Service (26 permits)

Southeast – Fountain Blue Pool Service (25 permits)

To gain more information on the builders, homeowners and permits for the construction activity above, check out HBW for your copy of the latest construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

Texas Swimming Pool Construction Report – June 2023

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Last month, there were 660 new swimming pool construction permits with a total construction value of approximately $41.3 million added to the HBW database for Texas.  Out of the four major areas reviewed (Dallas, Houston, Austin, San Antonio), Dallas (305 permits) carried the highest volume of new pool construction during the one-month period, while the Houston area carried the highest average value of new pool construction projects (average value: $80,615).

Here is a closer look at the total permits, construction values, leading counties, and top contractors on record with HBW for new pool construction in the Lone Star State during the month of June 2023:

Dallas

As previously mentioned, nearly half of all new pool construction recorded for Texas last month took place in the Dallas area; during the month of June, there were 305 new permits with a total construction value of $17.2 million.  The average value of new pool construction was $56,410, and more than half of all new construction took place in the counties of Tarrant (72 permits) and Collin (85 permits).

Out of 170 contractors in the Dallas area with new pool construction activity on record with HBW last month, the following ranked as the top three for total new permits:

BuilderTotal Permits
1-Riverbend Pools22
2-Bright Pools10
3-Robertson Pools9

Houston

Houston ranked #2 for new pool construction last month, having more than 205 new permits with a total construction value in excess of $16.6 million on record with HBW.  The average value of new pool construction in Houston (average value: $80,615) was higher than any other Texas metro area reviewed, and the bulk of all new permits originated from Harris County (157 permits).

Out of approximately 100 contractors with new swimming pool construction activity on record in the Houston area last month, the following ranked as the top three for total new permits:

BuilderTotal Permits
1-Platinum Pools12
2-Blue Haven Pools11
3-Anthony & Sylvan Pools9

Austin

In Austin, there were approximately 100 new swimming pool construction permits with a total value of nearly $5.8 million on record last month.  The average value of construction was $58,392, and the majority of new swimming pool construction took place in Travis County (78 permits).

Out of nearly 55 contractors with new pool construction activity on record last month, the following ranked as the top three for total new permits:

BuilderTotal Permits
1-Cody Pools9
2-Aquamarine Pools7
3-Fun-N-Sun Pools of Austin7

San Antonio

Last month, there were 50 new swimming pool construction permits with a total value of $1.67 million added to the HBW database for the San Antonio area.  The average value of new pool construction in San Antonio (average value: $33,400) was lowest in comparison to other areas reviewed, and most new permits originated from Bexar County (40 permits).

Out of nearly 30 active pool contractors with new construction activity on record in the San Antonio area last month, the following ranked as the top three for total new permits:

BuilderTotal Permits
1-Keith Zars Pools9
2-Cody Pools5
3-Aquamarine Pools3

To gain more information on the builders, homeowners and permits for the construction activity above, check out HBW for your copy of the latest construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

Texas Top Home Builders – June 2023

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Earlier this week, we reviewed new home construction in Texas and reported that there were approximately 6,970 new residential construction permits with a total value of nearly $2 billion added to the HBW database for the Lone Star State during the month of June.  Out of the hundreds of contractors with new residential construction activity on record for the one-month period, there were two builders that have continued to lead the market…

From the four major metro areas reviewed in Texas (Houston, Dallas, Austin, San Antonio), D.R. Horton ranked #1 for total new residential construction permits held statewide.  With nearly 715 new permits on record last month, D.R. Horton continues to drive new home construction throughout Texas. 

Another home builder that has been carrying a higher volume of housing starts month after month is Lennar Homes.  With more than 675 new permits on record in Texas during the month of June, Lennar Homes ranked as the top builder for total new permits in two out of four Metro areas reviewed.

Here is a closer look at the leading home builders by area, based on the total number of new residential construction permits on record with HBW for the month of June 2023:

Houston

In the Houston area, there were approximately 310 home builders with new residential construction permits on record with HBW last month, and the following ranked as the top five for total permits for the one-month period:

BuilderTotal Permits Average Value
1-Lennar Homes469 $      169,284.00
2-D.R. Horton343 $      189,353.00
3-K Hovnanian Homes180 $      158,558.00
4-Perry Homes139 $      398,549.00
5-David Weekley Homes111 $      307,866.00

Dallas

In Dallas, there were nearly 260 active contractors with housing starts on record with HBW for the month of June 2023, and the following ranked as the top five for total new permits:

BuilderTotal Permits Average Value
1-D.R. Horton281 $      154,893.00
2-Meritage Homes206 $      214,243.00
3-Bloomfield Homes183 $      351,937.00
4-First Texas Homes109 $      473,595.00
5-Lennar Homes103 $      215,058.00

Austin

Last month, there were nearly 90 home builders with new permits on record with HBW in the Austin area, and the following ranked as the top five for total new permits:

BuilderTotal Permits Average Value
1-Taylor Morrison Homes54 $      375,776.00
2-D.R. Horton53 $      207,870.00
3-Milestone Community Builders52 $      283,469.00
4-Pulte Homes43 $      438,641.00
5-Perry Homes34 $      574,935.00

San Antonio

In San Antonio, there were approximately 80 home builders with housing starts on record last month, and the following ranked as the top five for total new permits for the one-month period:

BuilderTotal Permits Average Value
1-Lennar Homes100 $  158,094.00
2-Rausch Coleman Homes44 $  161,415.00
3-D.R. Horton35 $  231,591.00
4-Perry Homes32 $  230,245.00
5-KB Homes28 $  258,825.00

To gain more information on the builders, homeowners and permits for the construction activity above, check out HBW for your copy of the latest construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

Texas Residential Construction Review – June 2023

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Last month, there were approximately 6,970 new residential construction permits with a total value of nearly $2 billion added to the HBW database for the Lone Star State.  Out of the four major metropolitan areas reviewed (Houston, Dallas, Austin, San Antonio), Houston ranked #1 for total new residential construction permits (3,277 permits) on record for the one-month period, while Austin held the highest average value of new home construction (average value: $357,329).

Based on the latest construction permit data available from the HBW database, here is a breakdown of the total new permits, leading counties, and average values for new home construction across Texas during the month of June 2023:

Houston

As previously mentioned, Houston held the highest concentration of new residential construction activity last month having 3,277 new permits with a total value in excess of $836.5 million.  The average value of new home construction was $255,284, and more than half of all new permits on record for the area originated from Harris County (2,011 permits).

Dallas

Last month, Dallas had 2,607 new residential construction permits with a value of nearly $822 million on record with HBW.  The average value of new home construction continues to remain on the higher end of the spectrum in Dallas (average value: $315,293) in comparison to other Texas areas reviewed, and the counties with the greatest concentration of new home construction activity include Collin (895 permits) and Tarrant (913 permits).

Austin

In Austin, there were 572 new residential construction permits with a total value of approximately $204.4 million during the month of June.  The average value of new home construction in the Austin area (average value: $357,329) was highest in comparison to other Texas areas reviewed, and the county with the greatest concentration of new home construction on record for the month was Travis County (246 permits).

San Antonio

Last month, there were more than 510 new residential construction permits with a total value in excess of $111 million on record for the San Antonio area.  The average value of new home construction was lowest in San Antonio (average value: $217,265) in comparison to other areas reviewed, and the bulk of all new permits originated from Bexar County (320 permits).

To gain more information on the builders, homeowners and permits for the construction activity above, check out HBW for your copy of the latest construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

HBW Quarterly Report: Atlanta Residential Construction Q2-2023

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Based on HBW’s latest Building Activity Trend Report for New Residential Construction, the Metro Atlanta area appears to be experiencing another slow year when it come to new home construction.  Since last year, there have been signs of a downward trend in residential construction in Atlanta, with a year-over-year decrease of 18 percent in 2022.  With six months still remaining this year, this slope may change, but through Q2-2023 the Atlanta area has demonstrated a 28 percent year-over-year decrease in new residential construction, resulting in 9,880 new permits on record with HBW.

Out of the 24 counties that make up the Metro Atlanta area, Gwinnett County and Cherokee County carried higher concentrations of new home construction activity as they had 1,711 and 889 new residential construction permits on record through the second quarter respectively.  Other leading counties for new home construction (based on total permits) include Fulton County (784 permits) and Henry County (650 permits).

Despite the overall dip in new residential construction across the entire Metro Atlanta area, four counties are exhibiting year-over-year increases in new home construction ranging from 4 percent to 30 percent.  For example, counties including Bartow, Barrow, and Walton exhibited year-over-year decreases in housing starts in 2023, and since the start of this year, the market has shown signs of improvement; all three counties have started strong with year-over-year increases in new home construction ranging from 8 percent (Walton) to 30 percent (Bartow).  Additionally, residential construction has expanded significantly over the last three years in Paulding County where there has been a 4 percent year-over-year increase in new permits through the second quarter of this year.

When reviewing construction reports to identify the areas where higher value residential construction (construction values >$500k) is taking place, the counties of Cherokee, Fulton, and Coweta hold the bulk of higher value permits.  In fact, 60 percent of all new higher value residential construction permits have originated from Cherokee, Fulton, and Coweta, with Cherokee County leading and having more than 250 new residential construction permits with values in excess of $500k on record with HBW since the start of this year (thru Q2-2023).

Information utilized for the above listed figures for Metro Atlanta residential construction was directly derived from HBW construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

Atlanta Swimming Pool Construction Quarterly Review

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We’ve reached the midpoint of the year, and Atlanta continues to demonstrate a slow and declining market for new swimming pool construction.  Since the start of 2023, there has been a 32 percent year-over-year decrease in new swimming pool construction in the Metro Atlanta area, resulting in approximately 1,500 new permits on record with HBW from January through June 2023. That being stated, it is evident that not all counties are equal, as there have been highs and lows in volume of pool starts, as well as growth rates.

Out of the 24 counties that make up the Metro Atlanta area, just a handful exhibited construction activity ahead of the same time last year.  When reviewing the latest HBW Swimming Pool Construction Activity Trend Reports to identify where the bulk of new pool construction is taking place, there are three counties that top the chart for holding the highest volume of new permits; those counties are as follows: Fulton County (289 permits), Cobb County (146 permits), and Gwinnett County (136 permits) – Each county has demonstrated year-over-year decreases in new pool construction ranging from 23 percent (Gwinnett) to 33 percent (Fulton and Cobb).

In addition to the counties that are exhibiting greater concentrations of new pool construction activity, there are other areas that are worth noting based on apparent growth rates in pool starts since the beginning of this year.  For example, while Paulding County didn’t land on the top three list for total permits, it is an area that appears to be reflecting small but consistent annual increases in new pool construction, having experienced a 90 percent year-over-year increase so far this year. Other Metro Atlanta area counties that are carrying lower levels of new pool construction but have experienced year-over-year increases in new permits since the start of this year include Bartow County (+111%), and Dekalb County (+22%).

Information utilized for the above listed figures for Metro Atlanta swimming pool construction was directly derived from HBW construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

Florida’s Top Home Builders – May 2023

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As published on the HBW blog earlier this week, there were 8,450 new residential construction permits with a total value of $2.5B on record for the Sunshine State last month.  Out of the hundreds of contractors with new permits pulled for the one-month period, there were a few that were standouts, leading a large portion of new construction across the state.

Based on the latest construction data reports available from HBW, a few mega builders are leading Florida for new home construction.  Across the five major regions reviewed (Tampa, Southwest, Orlando, Southeast, Jacksonville), Lennar Homes (1,227 permits), D.R. Horton (1,019 permits), and Pulte Homes (630 permits) landed in the top five for new home construction in every area, carrying approximately 35 percent of all new construction permits on record statewide for the month.

With construction and contractors having a local focus in certain areas, we have reviewed HBW construction data reports to identify leading home builders by region as based on the total number of new permits for the given period.  Here is a breakdown of the top five contractors, their total permits, and the average value of construction by region during the month of May 2023:

Southwest

BuilderTotal Permits Average Value
1-Lennar Homes271 $        184,721.00
2-Pulte Homes247 $        193,365.00
3-D.R. Horton174 $        243,123.00
4-Taylor Morrison160 $        212,177.00
5-Neal Communities of SW FL81 $        265,326.00

Tampa

BuilderTotal Permits Average Value
1-Lennar Homes444 $      321,970.00
2-D.R. Horton356 $      245,609.00
3-Pulte Homes120 $      208,196.00
4-Taylor Morrison99 $      399,103.00
5-Highland Homes94 $      209,430.00

Southeast

BuilderTotal Permits Average Value
1-Pulte Homes107 $      338,366.00
2-Lennar Homes100 $      222,602.00
3-GL Building Corporation63 $      344,474.00
4-D.R. Horton44 $      414,485.00
5-K Hovnanian Homes42 $      355,743.00

Orlando

BuilderTotal Permits Average Value
1-D.R. Horton196 $      328,583.00
2-Lennar Homes174 $      206,865.00
3-Minto Communities112 $      311,750.00
4-Pulte Homes91 $      380,469.00
5-M/I Homes80 $      395,808.00

Jacksonville

BuilderTotal Permits Average Value
1-D.R. Horton249 $      207,651.00
2-Lennar Homes238 $      228,559.00
3-Dream Finders Homes108 $      196,067.00
4-Pulte Homes65 $      270,756.00
5-Dream Finders Construction64 $      263,462.00

To gain more information on the builders, homeowners and permits for the construction activity above, check out HBW for your copy of the latest construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

Florida Residential Construction Report – May 2023

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Based on the latest construction data reports from HBW, there were 8,450 new residential construction permits with a total value of $2.5B on record for the Sunshine State last month.

Out of the five regions reviewed (Southwest, Tampa, Orlando, Southeast, Jacksonville), Tampa carried the highest volume of new residential construction (2,467 permits), while the southeastern region held the highest average value of new home construction (average value: $347,382) for the one-month period.

Here is closer look at the total new permits, construction values and leading counties by region for new home construction in Florida during the month May 2023:

Tampa

Last month, Tampa led Florida for new home construction, having 2,467 new permits with a total construction value of approximately $670M on record with HBW.  The majority of all new construction took place in the two counties of Polk (872 permits) and Pasco (712 permits), and the average value of construction in the Tampa area (average value: $271,412) landed on the lower end of the spectrum in comparison other Florida regions reviewed.

Southwest

In the southwestern region of Florida there were 2,200 new residential construction permits with a total value in excess of $663M on record last month.  More than half of all new home construction took place in the counties of Lee (627 permits) and Manatee (482 permits), and the average value of construction was $301,605.

Orlando

In Orlando, there were approximately 1,540 new residential construction permits with a total value of $522.5M last month.  Nearly half of all new permits originated from the two counties of Orange (404 permits) and Brevard (323 permits), and the average value of construction in the Orlando area (average value: $339,700) landed on the higher end of the spectrum in comparison to all other Florida regions reviewed.

Jacksonville

Last month, there were approximately 1,470 new residential construction permits with a total value in excess of $385M in the Jacksonville area.  The majority of all new residential construction permits originated from the counties of St. Johns (569 permits) and Duval (488 permits), and the average value of new home construction was lowest in Jacksonville (average value: $262,120) in comparison to other Florida regions reviewed.

Southeast

In the southeast, there were more than 775 new residential construction permits with a total value of approximately $270M on record with HBW for the month of May.  Just about half of all new home construction activity took place in St. Lucie County (388 permits), and the average value of new home construction was highest in the southeast (average value: $347,382) in comparison to other areas reviewed.

To gain more information on the builders, homeowners and permits for the construction activity above, check out HBW for your copy of the latest construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

5 Tips for a Better One-Pager

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When following up with your HBW leads, chances are that you will be sending key information about your business and services their way. While an emphasis on social media and online presence is a vital part of your overall marketing strategy, printable and downloadable marketing collateral also play a major role in converting contacts into clients.

The question is less about whether you should follow up with print collateral and more about which marketing materials will be the most effective in any given situation. Should you send a product sheet, service outline, company overview, brochure? It is important to strike a balance between essential information and overload. This is where a one-pager (aka single-page flyer) comes into the picture.

A one-pager can refer to multiple types of informational or promotional flyers – From new service/product promotion to sales and product sheets, a single-page should focus on the most important content that you want to communicate. It may sound easy, but narrowing down your business, product/service, and core message to the key ingredients for a successful sale can be challenging. For this reason, here are a few easy tips to keep in mind as you develop the ultimate one-pager:

  1. Keep it Concise – A single page should provide ample information without being text-heavy. By targeting key points of interest and condensing text, you are more likely to capture the attention of your reader. Unlike comprehensive brochures and lengthy presentations, one-pagers should be direct, to the point, and easy to read.  
  2. Catch the Eye – Now that you are not text-heavy, there should be room for an eye-catching image or two. The images that you choose should reflect the core message and add value to the page. In other words, don’t just add an image because there is space for it. Additionally, being authentic is important, but if you don’t have polished images or professional photographs of your own, consider using stock images.
  3. Be on Brand – With the myriad of templates and design choices available, it is easy to want to step out of the brand box and get creative. And while creativity is an important component in designing your marketing materials, a cohesive message and staying on brand is vital to maintaining a professional presence and creating an impression that is unique to your business.
  4. Have a Call to Action – What do you want the reader to do next? Having a call to action is a way to inform the reader of where to go next. This can be in the form of a one-liner such as “Book Your Free Consultation Today”, followed by contact information. You may also consider adding a QR Code to make it fast and easy for the reader to take the next steps.
  5. Define a Purpose – A one-pager has multiple forms and uses. Some purposes include a company proposal, product/service sell sheet, company overview, testimonials, infographics, etc. Rather than sending everything to everyone, it is important to share the information that will be of greatest interest to your prospect and meet their current needs. You can always share additional services and information with them later.

When reaching out to leads, a one-pager can be an effective way to get your foot in the door. To make the most of this opportunity, the message should be clear, concise, eye-catching and on brand. Although brief, the page should capture the core value of your business – What value do you provide and how do you address your prospects’ pain points? Once you have the perfect one-pager in place, you will find it to be a multipurpose tool that can be used in lead follow-up, website downloads, proposals, presentations, email marketing, social media, and so much more.

For more information on construction business marketing tips, stay connected with the HBW Blog.  To get ahead of construction activity and gain access to the latest permitting data in Florida, Texas, Georgia, Alabama and Oklahoma, contact HBW for more information on construction data reports and industry leads.

Florida’s Top Pool Builders – May 2023

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As published on the HBW Blog last week, Florida experienced a 2.5 percent month-over-month increase in new swimming pool construction last month, resulting in 2,360 new permits with a total construction value of nearly $172M on record with HBW.  New construction activity was widespread across the state, and out of the five major regions reviewed (Southwest, Southeast, Tampa, Orlando, Jacksonville), the southwestern region (734 permits) carried the greatest amount of new permitting activity.

When taking a closer look at the leading pool builders driving new construction, most contractors had a local or regional focus, resulting in variations in the top five pool builders for each area.  Here is a closer look at the leading contractors (based on total new permits) on record with HBW for each Florida region during the month of May 2023:

Southwest

Last month, there were 170 pool builders in Southwest Florida with new construction activity on record with HBW, and the following ranked as the top five for total new permits for the one-month period:

BuilderTotal Permits Average Value
1-Aragon Pools & Spas83 $    33,000.00
2-Pinnacle USA51 $    51,627.00
3-Holiday Pools of West FL32 $    56,549.00
4-Casa Pools29 $    50,436.00
5-Nassau Pools Construction26 $  135,245.00

Southeast

Last month, there were more than 200 contractors in the southeastern region of Florida with new swimming pool construction permits on record with HBW, and the following ranked as the top five for total new permits for the one-month period:

BuilderTotal Permits Average Value
1-A&G Concrete Pools27 $    81,788.00
2-Van Kirk Construction20 $    98,774.00
3-Fountain Blue Pool Service20 $    54,958.00
4-Pool Builders18 $    71,279.00
5-Louden Bonded Pools13 $    64,320.00

Tampa

In the Tampa area, there were approximately 140 contractors with new swimming pool construction activity on record with HBW last month, and the following ranked as the top five for total new permits:

BuilderTotal Permits Average Value
1-T&D Pool & Spa Construction44 $    35,000.00
2-Tampa Bay Pools41 $  102,591.00
3-Cody Pools31 $  109,283.00
4-Gulfstream Pools & Spas25 $    92,076.00
5-Landmark Pools12 $    97,636.00

Orlando

In Orlando, there were 110 pool builders with new permits on record with HBW last month, and the following ranked as the top five for total new permits for the one-month period:

BuilderTotal Permits Average Value
1-Bob’s Pool Service72 $    24,125.00
2-Dreamscapes Pools & Spas37 $    61,643.00
3-All Seasons21 $    68,569.00
4-Martin Pools16 $    61,213.00
5-Best Pools of Brevard11 $    66,875.00

Jacksonville

Last month, there were nearly 85 pool contractors in Jacksonville with new construction activity on record with HBW, and the following ranked as the top five for total new permits:

BuilderTotal Permits Average Value
1-Pools by John Clarkson11 $  130,030.00
2-Agua Pools & Spas11 $    87,455.00
3-Waterside Pools10 $  111,790.00
4-Blue Haven Pools10 $    79,988.00
5-Stanley Pools9 $    98,030.00

To gain more information on the builders, homeowners and permits for the construction activity above, check out HBW for your copy of the latest construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.