Almost anyone can secure a domain name and get their business online, but there are a few basic “must-haves” for getting the most out of your website. More consumers go online to get information about, well, pretty much everything. The … Continue reading
Category Archives: Marketing Tips
Anyone can create a YouTube Channel, but it takes a little extra effort to make it more than just a repository for video content. In previous posts, we have explored ways for improving video marketing and how to maximize exposure through … Continue reading
The power of video in marketing is undeniable, and when using Instagram, there are a few ways to increase the likelihood of getting noticed. If you are already using Instagram, you have probably experienced the ease of use when sharing … Continue reading
Although developing a marketing strategy for your business can take time and resources, there are a few things you can do now to improve your current marketing efforts and expand your reach. Are you a home builder with caviar marketing … Continue reading
With the closing of summer and fall on the horizon, seasonal maintenance packages can be a great way to engage existing clients and open the door to new ones. Last month, we explored seasonal marketing and how it can be a … Continue reading
With HBW you have the solid leads, but to make the best use of those contacts, you must be prepared with the proper information and materials to gain their interest. Leads are like gold to any business, but to get … Continue reading
A well-maintained email list is a vital part of any email marketing campaign. No matter the time, money and planning you invest in your email marketing campaigns, they won’t be fruitful if they are not reaching your audience. For this … Continue reading
Now that you have the leads, it is important to make contact with updated marketing materials. Busy home builders do not always have the time or the staff to constantly maintain marketing efforts. Often, brochures can be in need of … Continue reading
By focusing on products and services that are most useful in hot summer or cold winter months, you may appeal to customers’ needs at the perfect time of year. As HBW subscribers already know, new and fresh content is important … Continue reading
With image-heavy content and a myriad of topics, Pinterest can be an effective social media marketing tool for construction professionals. Think Pinterest is not for business? Think again. Often associated with crafters and hobbyists, Pinterest can be overlooked by businesses. Believe … Continue reading