Five Ways to Make Your Videos More “Instagrammable”

Quick tips for making business videos Instagram-worthy If your business is not using Instagram, you may be missing out on easy opportunities to reach your target audience. Consider the fact that one billion people use the social media platform every … Continue reading

Developing the Next Generation of Construction Professionals

The tight construction labor pool is only getting smaller, and the need for training the next generation of construction professionals is becoming more evident. Time and time again, we visit the issues that construction business owners are facing on a … Continue reading

Keeping Employees Engaged in a Tight Labor Market

In a tight labor market, construction business owners are looking for more ways to keep employees engaged. It is no secret that skilled laborers and experienced construction professionals are hard to find.  Candidate searching can be competitive to say the … Continue reading

Give Your Digital Marketing a “Spring” in its Step

Quick tips for giving your digital marketing a spring cleaning and upgrade Spring is here (as of March 20th), and there is no time like the present to give your marketing effort a little “spring” in its step.  Whether you … Continue reading

Three More Ways to Use Construction Data Reports

Readers who are already subscribers to HBW know the value of Construction Data Reports; the reports provide comprehensive data, covering all permits for new residential and commercial construction, as well as renovations valued greater than $25k. Having access to the … Continue reading

Is Your Social Media Marketing a Success?

Three easy ways to measure your social media marketing efforts Anyone can try their hand at social media marketing, but how do you know if it has been a success? From the variety of networks to the ever-changing focus on … Continue reading

Tip for Improving B2B Marketing

A look at some ways to improve communication and marketing business-to-business Whether you are in new construction, renovations or landscaping, you probably have a clear picture of your target audience.  Your typical customer probably lives within a few defined areas … Continue reading