By focusing on products and services that are most useful in hot summer or cold winter months, you may appeal to customers’ needs at the perfect time of year. As HBW subscribers already know, new and fresh content is important … Continue reading
Category Archives: Business Tips
With image-heavy content and a myriad of topics, Pinterest can be an effective social media marketing tool for construction professionals. Think Pinterest is not for business? Think again. Often associated with crafters and hobbyists, Pinterest can be overlooked by businesses. Believe … Continue reading
Summertime is here which means vacation for you and your team. Here are a few tips for making the most of your time away from the office. Vacation – What’s that? Vacation is becoming a bit of a legend for … Continue reading
Just like home building, website design requires plenty of planning and maintenance to serve its purpose now and in the future. Whether you currently have a website or are looking to launch one, there are a few simple things to … Continue reading
Think that Snapchat is just a fad for teens? Think again. What started out as an easy video story and messaging app for teens and millennials has become a surprisingly useful and growing tool for marketers. According to a recent … Continue reading
With the success of your business being reliant on the skills and expertise of your team, attracting and retaining top employees is vital in today’s competitive market. How is a business a cut above the rest? Well, it takes time, … Continue reading
Earlier this year, we explored various ways that home builders can develop “explainer videos“. At this point you may have developed those videos or are still on the fence about whether or not videos are a valuable marketing tool for … Continue reading
As a construction professional, you already know that safety is of the utmost importance in the industry. From the onboarding process with new crew members to safety guidelines and policies, keeping crews and clients safe on the job should be … Continue reading
Aerial photos are a great way to showcase your latest project, but if you are going to use drones, be aware of the potential liability. Drone use is becoming increasingly more popular, and according to the FAA, the number of … Continue reading
Most home builders have a limited budget for marketing. From social media management and building online content to brochures and promotional flyers, there is only so much time (and resources) a small business can dedicate to developing quality marketing materials. … Continue reading