Contractors Ask: What About Snapchat?

Think that Snapchat is just a fad for teens?  Think again.  What started out as an easy video story and messaging app for teens and millennials has become a surprisingly useful and growing tool for marketers.  According to a recent … Continue reading

Making the Most of Video Marketing

Earlier this year, we explored various ways that home builders can develop “explainer videos“.  At this point you may have developed those videos or are still on the fence about whether or not videos are a valuable marketing tool for … Continue reading

Planning for the National Safety Stand-Down

As a construction professional, you already know that safety is of the utmost importance in the industry.  From the onboarding process with new crew members to safety guidelines and policies, keeping crews and clients safe on the job should be … Continue reading

Drone Use for Home Builders

Aerial photos are a great way to showcase your latest project, but if you are going to use drones, be aware of the potential liability. Drone use is becoming increasingly more popular, and according to the FAA, the number of … Continue reading

Explainer Videos for Home Builders

Most home builders have a limited budget for marketing.  From social media management and building online content to brochures and promotional flyers, there is only so much time (and resources) a small business can dedicate to developing quality marketing materials. … Continue reading

Get Local and Hit Your Target

To reach your target audience, you will need to be specific and take advantage of local marketing opportunities. You are surrounded by a community of prospective clients.  They are your neighbors and the people that you see every day, many … Continue reading