Are you looking to keep your social media content fresh and engaging? No problem – We’ve got you covered. With a constantly changing feed and trends coming and going faster than ever, it is important that you generate new and varied content to keep you audience interested across all social media channels.

As construction professionals, it can be challenging to think about what to post, when, and if the photos from a job site are really worth putting out there. For this reason, we are providing a little inspiration and seven ideas to get your next social media post noticed:

1. Client Spotlights – Your audience doesn’t only want to see your how you work… They want to see who you work with and the results of your project. From case studies to brief before/after highlights, invite your audience to get to know your clients.
2. Industry News – When you share industry news, you indirectly demonstrate your industry knowledge, as well as show that you are “in the know” on the latest buzz. A great way to provide information of interest is to use HBW construction data reports to give a quick look at what level of construction is happening in a given area and the types of projects that are hot right now.
3. Teaching Tools – Educational content is in high demand. From DIY projects to how to determine if it is time to replace tile, windows, etc., educational resources can provide value to your prospects and clients.
4. Company Culture – Along with getting to know your clients, followers are interested in getting to know your company. By giving a view of your team, events, and office, you can make a real and relatable connection with your audience.
5. Project Updates – Do you have a big project in the works? Now is the perfect time to show how the project is coming along. By sharing the start-up phase and progress over time, your followers have a chance to gain insight into your process.
6. FAQs – Through a post featuring frequently asked questions, you can manage expectations by answering questions that come up regarding the construction process, permits, timelines, etc.
7. Historical Construction – In addition to giving a throwback to your earlier projects, you can use HBW reports to identify regions that are exhibiting a high need for your services. For example, through HBW archives, you can gather data for roofing permits 20 years prior to inform your followers about the growing need for re-roofs in their area.

Through fresh and varied content, you can keep your social media profiles active and engaging, while showcasing your expertise in the industry.

For more information on construction business marketing tips, stay connected with the HBW Blog.  To get ahead of construction activity and gain access to the latest permitting data in Florida, Texas, Georgia, Alabama and Oklahoma, contact HBW for more information on construction data reports and industry leads.