Gearing Up for the Holiday Deals

The holiday season is a perfect time to send holiday wishes and new promotions to your prospects and customers. Thanksgiving is just a few short days away, and as with every holiday season, so begins the shopping season.  Although retailers … Continue reading

7 Tips for Effective Follow-up

When it comes to contacting leads, proper and effective follow-up is the key to success. HBW subscribers have an ongoing and growing list of leads at their fingertips.  With so many leads, it is easy to lose track of contacts … Continue reading

10 Tips for Home Builders on YouTube

Anyone can create a YouTube Channel, but it takes a little extra effort to make it more than just a repository for video content. In previous posts, we have explored ways for improving video marketing and how to maximize exposure through … Continue reading

5 Tips for Instagram Video Success

The power of video in marketing is undeniable, and when using Instagram, there are a few ways to increase the likelihood of getting noticed. If you are already using Instagram, you have probably experienced the ease of use when sharing … Continue reading

Big Marketing Tips for Small Budgets

Although developing a marketing strategy for your business can take time and resources, there are a few things you can do now to improve your current marketing efforts and expand your reach. Are you a home builder with caviar marketing … Continue reading

Keeping it Clean: Email Marketing

A well-maintained email list is a vital part of any email marketing campaign. No matter the time, money and planning you invest in your email marketing campaigns, they won’t be fruitful if they are not reaching your audience.  For this … Continue reading

Is it Time for a Marketing Makeover?

Now that you have the leads, it is important to make contact with updated marketing materials. Busy home builders do not always have the time or the staff to constantly maintain marketing efforts.  Often, brochures can be in need of … Continue reading

Pinterest for Your Home Building Business

With image-heavy content and a myriad of topics, Pinterest can be an effective social media marketing tool for construction professionals. Think Pinterest is not for business? Think again.  Often associated with crafters and hobbyists, Pinterest can be overlooked by businesses. Believe … Continue reading

Contractors Ask: What About Snapchat?

Think that Snapchat is just a fad for teens?  Think again.  What started out as an easy video story and messaging app for teens and millennials has become a surprisingly useful and growing tool for marketers.  According to a recent … Continue reading