5 Ways to A+ Testimonials

Solid testimonials that are shared at the right time and place can boost sales and your business reputation. Many people will say that word of mouth referrals are the best referrals to get.   When good things are being said about … Continue reading

Tips to Amp Up Your Sales Force

Are your sales feeling a little dull, or even worse, experiencing a lull?  There are number of factors that can contribute to slowed sales.  Industry fluctuations and seasons aside, sometimes your sales team requires someone to press “refresh” and reset … Continue reading

Quick Tips for Successful Client Negotiations

If all of us saw things the same way, well life would be pretty easy, and boring to say the least.  Even in our best efforts to understand our clients’ desires and needs, we are bound to come face-to-face with … Continue reading

5 Ways to Convert a Prospect to a Customer

Now that you have your leads from HBW, what next?  How do you convert a lead to client?  Let’s first start out by stating that there is no secret recipe or magic potion that will provide overnight results.  A lead … Continue reading

It’s All About the Partnerships

How to develop a partnership between home builders and manufacturers that benefits your business. In business, it takes a village… Beyond your employees and customers, strong partnerships with key manufacturers open the door to a multitude of possibilities.  From exclusive products to … Continue reading

To Build Trust, You Must Be Real

Want to attract more customers?  Consider enriching your content and marketing materials with less bells and whistles and more authenticity. Although glossy brochures and high-quality images are appealing to the eye, when it comes to turning your HBW lead to … Continue reading

5 Tips for Improving Sales by Phone

Looking to make progress with your sales calls? Here are a few quick tips for maximizing phone time with potential clients. With email, texting and the rise of emojis, phone conversation skills may be falling short for many marketing and … Continue reading

Gearing Up for the Holiday Deals

The holiday season is a perfect time to send holiday wishes and new promotions to your prospects and customers. Thanksgiving is just a few short days away, and as with every holiday season, so begins the shopping season.  Although retailers … Continue reading