Cashing In on Home Builder Rebates

If you are not using manufacturers’ rebate programs, you may be leaving hard-earned money on the table. Working with manufacturers is a given when you are in the construction industry.  We often create long-lasting relationships with the companies that produce … Continue reading

Big Marketing Tips for Small Budgets

Although developing a marketing strategy for your business can take time and resources, there are a few things you can do now to improve your current marketing efforts and expand your reach. Are you a home builder with caviar marketing … Continue reading

Reaching Your Target with Seasonal Maintenance

With the closing of summer and fall on the horizon, seasonal maintenance packages can be a great way to engage existing clients and open the door to new ones. Last month, we explored seasonal marketing and how it can be a … Continue reading

Keeping it Clean: Email Marketing

A well-maintained email list is a vital part of any email marketing campaign. No matter the time, money and planning you invest in your email marketing campaigns, they won’t be fruitful if they are not reaching your audience.  For this … Continue reading

Is it Time for a Marketing Makeover?

Now that you have the leads, it is important to make contact with updated marketing materials. Busy home builders do not always have the time or the staff to constantly maintain marketing efforts.  Often, brochures can be in need of … Continue reading

Pinterest for Your Home Building Business

With image-heavy content and a myriad of topics, Pinterest can be an effective social media marketing tool for construction professionals. Think Pinterest is not for business? Think again.  Often associated with crafters and hobbyists, Pinterest can be overlooked by businesses. Believe … Continue reading