If all of us saw things the same way, well life would be pretty easy, and boring to say the least. Even in our best efforts to understand our clients’ desires and needs, we are bound to come face-to-face with … Continue reading
Category Archives: Business Tips
Small Business Week is happening April 30-May 6, 2017, and it’s not too late to get in on the action. Small Business Week is here! We are in it, and events and efforts are in full force. For those of … Continue reading
Now that you have your leads from HBW, what next? How do you convert a lead to client? Let’s first start out by stating that there is no secret recipe or magic potion that will provide overnight results. A lead … Continue reading
Increasing your rate on referrals requires a little extra effort to make it easy to send new business your way. The dreaded ask… Some of us are better than others when it comes to asking for referrals. Most of us … Continue reading
Home builders have many tools available to them for construction projects, but they may not be aware of the many tools available to them for video marketing. Although most contractors are not interested or have time to produce quality videos … Continue reading
How to develop a partnership between home builders and manufacturers that benefits your business. In business, it takes a village… Beyond your employees and customers, strong partnerships with key manufacturers open the door to a multitude of possibilities. From exclusive products to … Continue reading
Want to attract more customers? Consider enriching your content and marketing materials with less bells and whistles and more authenticity. Although glossy brochures and high-quality images are appealing to the eye, when it comes to turning your HBW lead to … Continue reading
A little content can go a long way when spreading the word about your business. As home builders and contractors running multiple construction projects, marketing your business can easily fall to the bottom of the priorities list. With the myriad … Continue reading
Tools for kicking your construction business up a notch in the technology department Socrates once stated that “the secret of change is to focus all of your energy, not on fighting the old, but on building the new.” As construction … Continue reading
Looking to make progress with your sales calls? Here are a few quick tips for maximizing phone time with potential clients. With email, texting and the rise of emojis, phone conversation skills may be falling short for many marketing and … Continue reading