While it would be ideal for you to already be in the midst of your holiday marketing campaigns, some small business owners find it challenging to make it a priority. After all, you have your own business to manage, holidays … Continue reading
Tag Archives: marketing
If you haven’t already set your plans for holiday marketing, then now is the time. The holiday season is right around the corner, and it is the perfect time to plan your happy holiday wishes to current clients while providing … Continue reading
Just in time for the holidays, here are five tips for giving your customers something to celebrate this season. Holiday marketing seems to be earlier and earlier each year. Walk into any big-box store and Christmas trees and stockings are … Continue reading
Don’t let extra giveaways and promotional items sit in storage; use them to re-engage customers and invite new ones. Freebies – They are great for expos and conventions, but what about all of the leftovers? Giveaways are a great way … Continue reading
Beyond the standard self-generated social media posts, here are five ways to get your business noticed. Content, content, content – today it is all about content. From Search Engine Optimization (SEO) to generating buzzworthy videos and posts, your marketing success … Continue reading
Want to attract more customers? Consider enriching your content and marketing materials with less bells and whistles and more authenticity. Although glossy brochures and high-quality images are appealing to the eye, when it comes to turning your HBW lead to … Continue reading
The power of video in marketing is undeniable, and when using Instagram, there are a few ways to increase the likelihood of getting noticed. If you are already using Instagram, you have probably experienced the ease of use when sharing … Continue reading
Now that you have the leads, it is important to make contact with updated marketing materials. Busy home builders do not always have the time or the staff to constantly maintain marketing efforts. Often, brochures can be in need of … Continue reading
By focusing on products and services that are most useful in hot summer or cold winter months, you may appeal to customers’ needs at the perfect time of year. As HBW subscribers already know, new and fresh content is important … Continue reading
With image-heavy content and a myriad of topics, Pinterest can be an effective social media marketing tool for construction professionals. Think Pinterest is not for business? Think again. Often associated with crafters and hobbyists, Pinterest can be overlooked by businesses. Believe … Continue reading