Fashion and design seem to change with the wind – A new interior design trend can go from “hot” to “not” in a blink of an eye, and when homeowners jump on the latest and greatest, they can often find themselves in “outdated” by the time the finally get settled in.

For this reason, we are providing a brief overview of some of the trends that are expected in 2024, providing an industry “heads up” to let you know what your clients may begin to buzz about in the new year. As a home builder, contractor, or design professional, you are already well informed on what is best for your clients, but clients also have tremendous access to information and may have a clear idea on the direction they want to take with their new build or renovation.

As we have combed through some of the latest industry buzz, here is a quick overview of a few concepts that may be featured on your clients’ mood boards in the coming year:

1. Texture on the Walls: According to Elle Décor, glossy is gone, and texture is the “it” wall of 2024. And when you think of texture, abandon any thoughts of wallpaper. Instead, think more about integrating patterns in stone and wood that are three dimensional – shapes and movement that change when light hits them. Brushed and hand-applied finishes are also expected on the scene in addition to limewash.
2. Terra-Cotta Tile:  Did terra-cotta every really go out of style? Not sure, but apparently it is back with a strong presence. In fact, 1stDibs reported that approximately 25 percent of designers surveyed expressed that ceramic and terra-cotta were leading materials expected to be in play.
3. High-Tech: As technology continues to advance at the speed of light, so have ways to integrate technology into homes. From high-tech lighting to smart appliances and controls, there are multiple options now available for everyone ranging from the buyer with no limitations to the client with the most cost-conscious practices.
4. Sustainable Materials and Services: Sustainability is in demand, and it is being adopted by many designers and architects as part of their overall purpose and approach to projects. With this, many industry professionals are getting creative with the products and services they offer. Sustainability isn’t just about whether the material itself is sustainability – clients are also interested in how and where it is sourced, production practices, and minimizing their impact on the environment.
5. Just “Peachy”: As many readers will already be aware, Pantone named “Peach Fuzz” the color of the year.  So, what does this mean for you? Well, you can expect informed and on-trend clients to be entertaining the idea of introducing warmer peach and apricot colors into their next project. Variations of this color can easily pair with neutrals and natural shades, and can be integrated into textiles, glass, paint, and décor; it will also work well with pops of greens and blues for contrast.

While the above listed areas are just a few of the many trends that could pop up in the year to come, it is always helpful to have an idea of what information clients may be receiving before they seek professional consulting and services. Their enthusiasm for new trends paired with your industry expertise can strike the perfect balance in design, resulting in a final project that they will enjoy long after the newest trend becomes old news.

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