It’s All About the Partnerships

How to develop a partnership between home builders and manufacturers that benefits your business. In business, it takes a village… Beyond your employees and customers, strong partnerships with key manufacturers open the door to a multitude of possibilities.  From exclusive products to … Continue reading

To Build Trust, You Must Be Real

Want to attract more customers?  Consider enriching your content and marketing materials with less bells and whistles and more authenticity. Although glossy brochures and high-quality images are appealing to the eye, when it comes to turning your HBW lead to … Continue reading

5 Tips for Improving Sales by Phone

Looking to make progress with your sales calls? Here are a few quick tips for maximizing phone time with potential clients. With email, texting and the rise of emojis, phone conversation skills may be falling short for many marketing and … Continue reading

Gearing Up for the Holiday Deals

The holiday season is a perfect time to send holiday wishes and new promotions to your prospects and customers. Thanksgiving is just a few short days away, and as with every holiday season, so begins the shopping season.  Although retailers … Continue reading

7 Tips for Effective Follow-up

When it comes to contacting leads, proper and effective follow-up is the key to success. HBW subscribers have an ongoing and growing list of leads at their fingertips.  With so many leads, it is easy to lose track of contacts … Continue reading

Prioritizing Clients During a Natural Disaster

As a construction professional, your services are in demand during a natural disaster.  Here are few tips for prioritizing your clients. As soon as Hurricane Matthew made its way to the U.S. earlier this week, panic sunk in for many … Continue reading

Reaching Your Target with Seasonal Maintenance

With the closing of summer and fall on the horizon, seasonal maintenance packages can be a great way to engage existing clients and open the door to new ones. Last month, we explored seasonal marketing and how it can be a … Continue reading