Since the start of this year (thru September), there have been just over 2,075 new swimming pool construction permits added to the HBW database for the Metro Atlanta area. Based on the latest HBW Swimming Pool Construction Activity Trend Report, new swimming pool construction has been declining in the Atlanta area since 2022, and through Q3-2024, the downward trend appears to be holding steady as there has been an 8 percent year-over-year decrease in new pool construction.
When reviewing the latest reports to identify where the greatest amount of new swimming pool construction activity is taking place, three counties appear to be standouts – Approximately 40 percent of all new pool construction in the Metro Atlanta area this year has taken place in the counties of Fulton, Gwinnett, and Cobb.
The greatest concentration of new pool construction permits originated from Fulton County where there have been 395 new permits added to the HBW database through Q3-2024, reflecting a 1 percent year-over-year increase in new pool construction. Behind Fulton, the two counties of Cobb and Gwinnett had approximately 242 and 191 new swimming pool construction permits respectively through the third quarter of this year.
Within HBW reports, subscribers can view a breakdown of construction permit data and compare rates of growth year after year and county by county. Using this feature of the report, we noted that there have been numerous Metro Atlanta area counties that appear to be experiencing significant declines in new construction, while others are showing signs of improvement. For example, swimming pool construction appears to be gaining traction in Cobb County, as pool starts have increased by 17 percent in comparison to the same time last year. Additionally, there are a few counties where pool construction is holding somewhat steady – For example, in Hall County there has been a minor 4 percent year-over-year increase in pool starts (thru Q3-2024), resulting in more than 125 new permits on record with HBW. In the counties of Coweta and Walton, new pool construction is nearly on track with last year’s figures having 158 and 91 new permits on record through Q3 respectively.
On the other hand, there are also a few areas where new swimming pool construction is limited or not taking place at all; such areas include the counties of Clayton, Henry, Rockdale, and Banks where there have been less than 10 pool starts so far this year, as well as Bartow and Barrow where there have been 20 or less new swimming pool construction permits pulled through the third quarter of this year.
By using HBW quarterly reports to identify areas where construction is in demand, contractors can design and launch more targeted and precise marketing campaigns, as well as identify new areas where it may be worth expanding services. As with all HBW reports, the information about the properties, owners and projects can also be accessed, allowing contractors to gain a deeper understanding of prospects’ properties and needs.
Information utilized for the above listed figures for Metro Atlanta swimming pool construction was directly derived from HBW construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.