In 2024, the Metro Atlanta area experienced a continued decline in new swimming pool construction, extending a trend observed since 2022. By the end of the year, nearly 2,600 new swimming pool construction permits were issued, marking a 10 percent decrease compared to 2023.
Despite the overall downturn, certain counties maintained higher levels of activity. Fulton County led with 477 new permits through Q4-2024, reflecting an 11 percent annual decrease. Cobb County followed with 312 new swimming pool construction permits, showing a significant 18 percent annual increase, and Gwinnett County recorded 242 new permits, reflecting a 9 percent annual decrease in new pool construction.
Conversely, several counties experienced minimal new pool construction. Counties including but not limited to Clayton, Henry, Rockdale, and Banks each reported fewer than 10 pool starts in 2024, indicating a notable decline and limited opportunities in these areas.
This regional decline contrasts with the broader state trend, where Georgia’s swimming pool construction industry is projected to grow to $283.4 million over the five years leading up to 2025 (source: IBISWorld).
The sustained decrease in Metro Atlanta’s swimming pool construction may be attributed to various factors, including economic conditions, shifts in consumer preferences, and regulatory challenges. Understanding these dynamics is vital for stakeholders aiming to navigate and adapt to the evolving market landscape.
Construction professionals can leverage HBW’s quarterly reports to pinpoint regions with high construction demand, enabling them to create and implement more focused and effective marketing campaigns. Additionally, the reports highlight potential opportunities for expanding services into new markets. As with all HBW reports, detailed insights into properties, owners, and projects are readily available, providing contractors with a comprehensive understanding of prospects’ properties and specific needs.
Information utilized for the above listed figures for Metro Atlanta swimming pool construction was directly derived from HBW construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.