Atlanta Swimming Pool Construction Q2-2024

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In Atlanta, new swimming pool construction has continued to reflect a decline over the last couple of years.  Since 2022, HBW has identified a consistent drop in swimming pool construction with annual decreases ranging from 8 percent (2022) to 26 percent (2023). So far this year (thru Q2-2024), new swimming pool construction in the Metro Atlanta area has demonstrated a slower start as there has been a 9 percent year-over-year decrease in new pool construction activity, resulting in 1,379 new permits on record with HBW.

For the purpose of HBW reports, the Metro Atlanta area includes data from twenty-four counties.  Based on HBW’s latest Swimming Pool Construction Activity Trend Report for the second quarter of this year, the counties with the highest concentration of new swimming pool construction include: Fulton County (284 permits); Cobb County (184 permits); Gwinnett County (141 permits); Cherokee County (116 permits); and Forsyth County (101 permits). While Fulton and Forsyth are off to a slow start when it comes to new pool construction, all other top listed counties have exhibited growth so far this year with year-over-year increases ranging from 26 percent (Cobb County) to 4 percent (Gwinnett County).

Although demonstrating slower markets, other Metro Atlanta area counties that are carrying a higher volume of new pool construction permits so far this year include Coweta County (82 permits), Hall County (76 permits), and Fayette County (56 permits).

Information utilized for the above listed figures for Metro Atlanta swimming pool construction was directly derived from HBW construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

7 Easy Marketing Tips for Construction Professionals

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Not every busy is large enough to carry a marketing team, but every business (big or small) does need to engage in marketing efforts to reach their target audience. In previous posts, we have explored a myriad of opportunities available through social media marketing, as well as methods for direct marketing to leads gained through HBW. Today, we are going to get down to the basics and highlight some quick and easy ways for construction professionals to start or improve their marketing efforts.

Here are a few tips to get started:

  1. Create or Upgrade Your Website: Is your website optimized? Are all of the services, products, team members and contact information up to date? Whether you are in need of a website upgrade or simply need to make updates to your current website, conducting regular review of your pages is vital to ensuring that it is visible to search engines and accurately represents your company and brand.
  2. Optimize for Local SEO: Focus on local search engine optimization by including location-based keywords (e.g., “construction services in [Your City]”) on your website and in your content. Google your company and key search strings for services in your area to see where you fall in the search engine lineup. If your company falls in results in page 2 or beyond, you can benefit from an improved SEO plan.
  3. Utilize Social Media: In previous posts, we have reviewed different platforms and social media strategies to make the most of your pages and profiles. If used properly, social media can be a powerful tool in engaging prospects. Whether you choose to establish a presence on LinkedIn, Facebook, Instagram or more, be sure to develop regular posts that offer authentic content including project updates, before-and-after photos, and behind-the-scenes exclusives.
  4. Collect Customer Reviews: It is important to integrate a method for receiving customer feedback directly, and encouraging satisfied clients to leave reviews on Google, Yelp, or your website. Feedback (both positive and negative) can offer important insight into clients’ needs and areas that may be in need of improvement, and positive reviews build trust and credibility.
  5. Offer Free Consultations: Not every business can offer free consultations, but every business can offer incentives to act. Providing free initial consultations or useful guidance and information to prospective clients enables you to connect and showcase your expertise.
  6. Get Local: From the Chamber of Commerce to local trade associations, your local area will have ample opportunities for connecting with the community, prospects and potential partners. By attending local business events, joining construction industry associations, and participating in community activities, you will open the doors to new opportunities for building relationships and referrals.
  7. Create Educational Content: Prospects are looking for educational content to help them make a decision on their new pool, kitchen renovation, roof repair, landscape design and more. Instead of just advertising your services, consider offering educational resources to help potential customers make decisions about services. This type of content allows you to share your expertise and can be provided through blog posts, videos, whitepapers, and webinars about construction tips, trends, and FAQs. This content can be shared on social media, websites, as well as sent directly to contacts you make through HBW permit data, and more.

The above listed tips are just a few of many to boost your business and reach your target audience, and they can quickly and easily be implemented to enhance your online presence, attract more clients, and grow your business effectively.

For more information on construction business marketing tips, stay connected with the HBW Blog.  To get ahead of construction activity and gain access to the latest permitting data in Florida, Texas, Georgia, Alabama and Oklahoma, contact HBW for more information on construction data reports and industry leads.

Florida Top Home Builders – May 2024

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Earlier this week, we reviewed the latest residential construction permit reports for Florida and discovered that there were 7,200 new permits added to the HBW database during the month of May.  When looking into the reports further, we are able to identify the leading home builders driving new construction in each of the five major regions of Florida (Southwest, Tampa, Orlando, Southeast, Jacksonville), as well as across the state.

Statewide, there continue to be two major players in the residential construction market – Both Lennar Homes and D.R. Horton are responsible for approximately 25 percent of all new residential construction activity on record last month, having 999 and 767 new permits respectively.

Here is an overview of the top home builders in each of the five major regions of Florida during the month of May 2024:

Southwest

Last month, there were nearly 325 contractors with new residential construction permits on record in the southwestern region of Florida, and the following ranked as the top five for total new permits added to the HBW database during the one-month period:

BuilderTotal Permits
1-Lennar Homes315
2-Pulte Homes153
3-D.R. Horton131
4-Neal Communities of SW FL107
5-Taylor Morrison105

Tampa

Last month, there were approximately 180 home builders with new permits on record in the Tampa area, and the following ranked as the top five for total new permits during the one-month period:

BuilderTotal Permits
1-D.R. Horton217
2-Lennar Homes203
3-Meritage Homes107
4-Homes by West Bay84
5-Pulte Homes71

Orlando

In Orlando, there were nearly 160 home builders with new permits added to the HBW database last month, and the following ranked as the top five for total new permits:

BuilderTotal Permits
1-Lennar Homes190
2-Pulte Homes137
3-D.R. Horton133
4-Meritage Homes77
5-Park Square Homes49

Jacksonville

Last month, there were more than 140 home builders with new permits on record in the Jacksonville area, and the following ranked as the top five for total new permits during the one-month period:

BuilderTotal Permits
1-D.R. Horton213
2-Lennar Homes204
3-Dream Finders Construction152
4-Pulte Homes104
5-David Weekley Homes57

Southeast

In the southeastern region of Florida, there were approximately 125 home builders with new permits on record with HBW last month, and the following ranked as the top five for total new permits:

BuilderTotal Permits
1-GL Building Corporation89
2-Lennar Homes87
3-D.R. Horton73
4-Pulte Homes57
5-KH Southeast FL Homes39

To gain more information on the builders, homeowners and permits for the construction activity above, check out HBW for your copy of the latest construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

Florida Residential Construction Report – May 2024

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Last month, there were 7,200 new residential construction permits added to the HBW database for the Sunshine State. Out of the five major regions reviewed (Southwest, Tampa, Orlando, Southeast, Jacksonville), the southwest ranked #1 for new permitting activity (1,813 permits), while the highest average value of new home construction could be found in the Southeast (average value: $361,005).

Here is a closer look at new residential construction permit totals by area, along with average value of construction and leading counties in each region:

Southwest

As previously noted, there were 1,813 new residential construction permits with a total value in excess of $612.2 million in the southwestern region of Florida last month.  The average value of new construction was $337,697, and more than half of all new construction activity took place in the two counties of Lee (526 permits) and Manatee (489 permits).

Tampa

Not far behind the southwestern region, the Tampa area had 1,745 new residential construction permits with a total value in excess of $578 million on record last month. The average value of construction was $331,310, and the county with the greatest concentration of new home construction activity was Polk County (712 permits).

Jacksonville

In Jacksonville, there 1,446 new residential construction permits with a total value of approximately $399.3 million on record last month.  The average value of construction was lowest in Jacksonville (average value: $276,139) in comparison to other Florida regions reviewed, and more than half of all new permits originated from the counties of Duval (582 permits) and St. Johns County (398 permits).

Orlando

Last month, there were more than 1,375 new residential construction permits with a total value of approximately $435.5 million added to the HBW database for Orlando.  The average value of construction was $316,249, and more than half of all new permits originated from the two counties of Lake (420 permits) and Orange (372 permits).

Southeast

Last month, there were approximately 820 new residential construction permits with a total value of nearly $296 million on record with HBW for the Southeast.  The average value of new home construction was highest in the area (average value: $361,005) in comparison to other Florida regions reviewed, and more than half of all new permits originated from the two counties of St. Lucie (364 permits) and Palm Beach (190).

To gain more information on the builders, homeowners and permits for the construction activity above, check out HBW for your copy of the latest construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

Florida Swimming Pool Construction – May 2024

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Last month, there were approximately 1,655 new permits with a total construction value of $137.3 million on record with HBW for the Sunshine State.  Out of the five major regions reviewed (Southwest, Tampa, Orlando, Southeast, Jacksonville), the southwest ranked #1 for greatest volume of new pool permits (509 permits), while the highest average value of new pool construction could be found in the Jacksonville area (average value: $87,710).

Here is a closer look at new swimming pool construction permit totals by area, along with average value of construction and leading counties in each region:

Southwest

In the Southwest, there were approximately 510 new permits with a total construction value of nearly $44.3 million last month.  The average value of new pool construction landed on the higher end of the spectrum (average value: $86,977) in comparison to other Florida regions reviewed, and the counties with the highest concentration of new construction activity were Lee County (183 permits) and Manatee County (131 permits).

Southeast

Last month, the southeastern region of Florida ranked #2 for new pool construction, having 360 new permits with a total construction value in excess of $27.3 million on record with HBW.  The average value of construction was lowest in the area (average value: $75,929) in comparison to other regions reviewed, and more than half of all new permits originated from the two counties of Palm Beach (104 permits) and Miami-Dade (85 permits).

Orlando

Last month, there were nearly 310 new swimming pool construction permits with a total value of approximately $25 million added to the HBW database for Orlando.  The average value of new pool construction was $80,609, and more than half of all new permits originated from the two counties of Orange (100 permits) and Lake (72 permits).

Tampa

In Tampa, there were approximately 290 new swimming pool construction permits with a total value of $24.4 million during the month of May.  The average value of construction was $84,434, and the county with the greatest concentration of new pool construction activity was Hillsborough (113 permits).

Jacksonville

In Jacksonville, there were approximately 190 new swimming pool construction permits with a total value of $16.5 million on record last month.  The average value of new pool construction was highest in Jacksonville (average value: $87,710) in comparison to other Florida regions reviewed, and the majority of new permits originated from St. Johns County (70 permits) and Duval County (52 permits).

To gain more information on the builders, homeowners and permits for the construction activity above, check out HBW for your copy of the latest construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

Texas Top Home Builders – May 2024

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Last week, we reviewed HBW construction data reports and noted 6,175 new residential construction permits on record for the month of May.  When taking a deeper dive into HBW’s reports and database, we are able to identify the contractors and companies that are driving new home construction throughout Texas, and within each of the four major metro areas of Dallas, Houston, Austin and San Antonio. 

The result:  Lennar Homes and D.R. Horton continue to lead in most Texas metro regions.  Last month, both home builders carried more than 15 percent of all new residential construction activity on record, having 520 and 418 new permits respectively for the one-month period.

Based on the total number of permits on record last month, here is a closer look at the top five home builders in each of the four Metro areas of Texas:

Houston

In Houston, there were 320 home builders with new construction activity on record with HBW last month, and the following ranked as the top five for total new permits for the one-month period:

BuilderTotal Permits
1-Lennar Homes274
2-D.R. Horton271
3-Meritage Homes239
4-David Weekley Homes234
5-K Hovnanian Homes200

Dallas

Last month, there were nearly 250 contractors with new home construction activity on record in the Dallas area, and the following ranked as the top five for total new permits during the one-month period:

BuilderTotal Permits
1-D.R. Horton110
2-Taylor Morrison Homes103
3-Highland Homes62
4-Bloomfield Homes58
5-Pulte Homes57

Austin

Last month, there were 65 contractors with new home construction activity on record with HBW for the Austin area, and the following ranked as the top five for total new permits during the one-month period:

BuilderTotal Permits
1-BB Living Homes81
2-Taylor Morrison Homes56
3-Lennar Homes53
4-KB Homes50
5-D.R. Horton37

San Antonio

In the San Antonio area, there were 75 contractors with new residential construction activity on record with HBW for the month May, and the following ranked as the top five for total new permits during the one-month period:

BuilderTotal Permits
1-Lennar Homes150
2-KB Homes95
3-Continental Homes of Texas58
4-Century Communities29
5-Meritage Homes17

To gain more information on the builders, homeowners and permits for the construction activity above, check out HBW for your copy of the latest construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

Texas New Home Construction Report – May 2024

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Based on the most recent construction data reports from HBW, there were 6,175 new residential construction permits added to the HBW database last month, reflecting just about a 22 percent month-over-month decrease in new residential construction.  Out of the four Metro areas reviewed (Dallas, Houston, Austin, San Antonio), approximately 80 percent of all new home construction originated from Houston and Dallas, where there were 3,511 and 1,438 new permits on record respectively for the one-month period.

When looking at the value of construction, the average value of new permits added to the HBW database for Texas last month ranged from a low of $191,006 to a high of $394,547, with Dallas holding the lead for higher value projects.

Here is a closer look at the latest permit data for new home construction in the four major Metro areas of Texas last month:

Houston

In Houston, there were 3,511 new permits with a total construction value in excess of $1 billion last month.  The average value of new home construction was $289,473, and the bulk (77 percent) of all new residential construction permits originated from the counties of Harris (1,679 permits) and Montgomery (1,021 permits).

Dallas

Dallas ranked #2 for new home construction, having 1,438 new permits with a total construction value in excess of $567 million last month.  As previously noted, the average value of new home construction was highest in Dallas (average value: $394,547) in comparison to other areas reviewed, and the majority of construction activity took place in the two counties of Collin (606 permits) and Denton (307 permits).

Austin

Last month, there were more than 670 new residential construction permits with a total value in excess of $189 million in the Austin area.  The average value of new home construction was $282,176, and more than half of all new permits originated from Travis County (399 permits).

San Antonio

In San Antonio, there were 555 new residential construction permits with a total value of $106 million during the month of May.  The average value of new home construction was lowest in the San Antonio area (average value: $191,006) in comparison to other Texas areas reviewed, and nearly all new home construction took place in Bexar County where there were 461 new permits on record for the one-month period.

To gain more information on the builders, homeowners and permits for the construction activity above, check out HBW for your copy of the latest construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

Texas Swimming Pool Construction – May 2024

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Last month, there were more than 515 new swimming pool permits with a total construction value of nearly $35 million added to the HBW database for the Lone Star State.  Out of the four Metro areas reviewed (Houston, Dallas, Austin, San Antonio), Dallas (213 permits) carried the greatest volume of new pool construction activity, while Houston (average value: $82,143) held the highest average value of new pool construction for the month.

Here is a breakdown of the total permits, average value of construction and leading contractors in each of the four major metro areas of Texas last month:

Dallas

Dallas ranked #1 for new pool construction having 213 new permits on record last month.  The average value of new pool construction was $58,645, and more than half of new pool construction activity took place in the counties of Dallas (74 permits) and Tarrant (50 permits).

Out of 125 contractors with new pool construction on record in the area last month, the following ranked as the top three for total new permits:

BuilderTotal Permits
1-Riverbend Pools13
2-Claffey Pools11
3-Accent Pools7

Houston

Last month, Houston ranked #2 for new swimming pool construction, having 192 new permits on record with HBW for the one-month period.  The average value of new pool construction was highest in Houston (average value: $82,143) in comparison to other Texas areas reviewed, and well more than half of all new construction took place in Harris County (138 permits).

Out of nearly 95 pool contractors with new construction activity on record with HBW in Houston last month, the following ranked as the top three for total new permits:

BuilderTotal Permits
1-Platinum Pools15
2-Cypress Custom Pools12
3-Supreme Pools & Spas10

Austin

In the Austin area, there were 70 new swimming pool permits added to the HBW database last month.  The average value of construction was $63,699, and nearly all new permits originated from Travis County (64 permits).

Out of more than 45 contractors with new pool construction in Austin last month, the following ranked as the top three for total new permits on record with HBW:

BuilderTotal Permits
1-Cody Pools13
2-Anthony & Sylvan Pools3
3-Premier Pools & Spa North Austin3

San Antonio

Last month, the San Antonio area carried a low level of new pool construction, as well as a low average value of new projects, having 41 new permits on record with HBW for the one-month period.  The average value of new pool construction was lowest in San Antonio (average value: $48,171) in comparison to other areas reviewed, and almost all permits originated from Bexar County (39 permits).

Out of more than 20 contractors with new pool construction activity on record in the San Antonio area last month, the following ranked as the top three for total new permits:

BuilderTotal Permits
1-Cody Pools8
2-Keith Zars Pools7
3-Gary Pools4

To gain more information on the builders, homeowners and permits for the construction activity above, check out HBW for your copy of the latest construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

7 Tips for Engaging Leads

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As an HBW subscriber, you have access to a constant and reliable source for timely and verified leads. With new and complete building permit data readily available from the HBW database, your team has everything they need to start contacting new prospects; that being stated, how you choose to engage them will determine whether you convert prospects into customers.

For this reason, we are providing several tips for engaging new leads effectively:

  1. Offer Value – In order to be of value, you must provide value; this can be in the form of valuable content, insights, or solutions that address the pain points or challenges that your leads may be experiencing. Whether it’s through informative articles, helpful tips, or free resources, establishing value can help you gain trust and serve as a resource whether they choose your services now or down the road.
  2. Change it Up – Don’t limit yourself to cold calls. Consider using multiple channels for reaching out; this may include email, social media, phone calls, mail, and virtual or in-person meetings when possible. Different leads will be reachable through different communication channels, so diversifying your approach will increase the likelihood of reaching them effectively.  Additionally, you should personalize your method of outreach by tailoring your communications to each lead based on their interests, preferences, and needs.
  3. Pay Attention to Timing – Timing is key; timing your communications to coincide with significant decision-making moments or relevant events can dramatically increase engagement. For example, you can use the latest HBW building permit data to find out when your lead will need new tiles for their pool or a new roof for their home.
  4. Be a Good Listener – While it is important to have a defined objective and strong sales pitch, it is equally as important to ask questions and listen to better understand each prospect’s needs. You can encourage two-way communication by asking open-ended questions and actively listening to your leads’ responses.
  5. Be Sure to Follow-Up – Whether your first interaction was slow or kicked off with a speedy start, you should set reminders and a system in place for following up. By following up with leads consistently (not excessively), you can stay top-of-mind and nurture the relationship over time.
  6. Provide Social Proof – You can demonstrate proof of your success by sharing testimonials, case studies, or success stories from satisfied customers. Research shows that 84 percent of people trust online reviews as much as a personal recommendation. For this reason, it is important to put your best social foot forward to build credibility and demonstrate the value of your services.
  7. Offer Incentives or Promotions – While nobody wants to come across as another promotional deal of the day, providing incentives in the form of discounts, exclusive offers, or a free trial or consultation can incentivize leads to take action and engage with your products or services.

Although there is no one-size-fits-all solution for engaging leads, the above listed tips can be useful as you develop a comprehensive approach that is unique to you and your business. As you make progress, be sure to track your engagement efforts and analyze the results to identify the methods that prove to be effective (and ineffective); use this data to refine your approach and optimize your strategies for better engagement in the future.

For more information on construction business marketing tips, stay connected with the HBW Blog.  To get ahead of construction activity and gain access to the latest permitting data in Florida, Texas, Georgia, Alabama and Oklahoma, contact HBW for more information on construction data reports and industry leads.

HBW Report: Florida Pool Construction – April 2024

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Based on the latest HBW construction data reports, there were approximately 2,465 new swimming pool construction permits added to the HBW database for Florida last month.  Out of the five Florida regions reviewed (Southwest, Tampa, Orlando, Jacksonville, Southeast), the greatest volume of new pool construction took place in the southwestern region of the state (899 permits), while the highest average value of construction could be found in Jacksonville (average value: $100,349).

Here is a closer look at the total permits, average value of construction, leading counties and contractors in each of the five regions of Florida during the month of April 2024:

Southwest

Total Permits: 899

Average Value of Construction: $77,458

Top Counties for Total Permits: Collier County (249 permits); Sarasota (196 permits)

Out of more than 200 pool contractors with new construction activity on record in Southwest Florida last month, the following ranked as the top three for total new permits:

BuilderTotal Permits
1-Aragon Pools & Spas72
2-Coast to Coast Pools55
3-Pinnacle USA50

Southeast

Total Permits: 481

Average Value of Construction: $73,530

Top Counties for Total Permits: Palm Beach (185 permits); Miami-Dade (131 permits)

Out of 215 pool contractors with new permits on record in Southeast Florida last month, the following ranked as the top three for total new permits:

BuilderTotal Permits
1-A&G Concrete Pools23
2-Fountain Blue Pool Service22
3-Treasure Pools & Service12

Tampa

Total Permits: 439

Average Value of Construction: $89,525

Top Counties for Total Permits: Hillsborough (158 permits) and Pasco (81permits)

Out of the approximately 150+ pool builders with new construction on record in the Tampa area last month, the following ranked as the top three for total new permits:

BuilderTotal Permits
1-T&D Pool & Spa Construction27
2-Gulfstream Pools & Spas22
3-Cody Pools19

Orlando

Total Permits: 416

Average Value of Construction: $65,840

Top Counties for Total Permits: Orange (106 permits); Brevard (98 permits)

Out of approximately 120 pool builders with new construction on record with HBW in the Orlando area last month, the following ranked as the top three for total new permits:

BuilderTotal Permits
1-Bob’s Pool Service53
2-Dreamscapes Pools & Spas47
3-All Seasons24

Jacksonville

Total Permits: 228

Average Value of Construction: $100,349

Top Counties for Total Permits: St. Johns (109 permits); Duval (56 permits)

Out of 90 pool contractors with new construction on record in the Jacksonville area last month, the following ranked as the top three for total new permits:

BuilderTotal Permits
1-Agua Pools & Spas16
2-Breakwater Construction Group11
3-Premier Outdoor8

To gain more information on the builders, homeowners and permits for the construction activity above, check out HBW for your copy of the latest construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.