According to the latest construction data compiled by HBW, Florida experienced a measurable slowdown in new swimming pool construction during the month of July 2025. Across the five major regions tracked—Southwest, Southeast, Tampa, Orlando, and Jacksonville—a combined total of 2,087 new swimming pool permits were added to the books. This figure reflects a 15% month-over-month decline from the nearly 2,450 permits filed in June.
Despite the dip, new swimming pool construction continues to represent a strong segment of residential development in Florida, with total construction values surpassing $183 million for the month. Below is a closer look at permitting activity by region, along with the leading builders driving this sector:
Southwest Florida
- Total Permits: 675
- Total Value: $60.7M
- Average Value: $89,958
- Top Counties: Sarasota (148 permits), Lee (251 permits), Collier (109 permits)
The Southwest region led the state in pool construction activity, capturing nearly one-third of all new permits for July. While the average value per project was just under $90,000, the region’s sheer volume kept total value at the top statewide.
Leading builders (based on total permits) included:
- Pinnacle USA – 62 permits, $4.83M total value
- Aragon Pools & Spas – 47 permits
- Coast to Coast Pools – 36 permits
- Miromar Pools – 32 permits
- Holiday Pools of West Florida – 23 permits
Southeast Florida
- Total Permits: 431
- Total Value: $33.8M
- Average Value: $78,315
- Top Counties: Palm Beach (143 permits), Miami-Dade (106 permits)
In Southeast Florida, there were more than 430 permits filed for the month of July. While the average value was lower than other regions reviewed, several high-profile builders set the pace:
- Van Kirk Construction – 16 permits, $1.36M total value
- A&G Concrete Pools – 13 permits
- RHR Pools – 12 permits
- Crystal Pools – 11 permits
- Pools by Greg – 11 permits
Tampa
- Total Permits: 401
- Total Value: $40.8M
- Average Value: $101,645
- Top Counties: Hillsborough (128 permits), Pasco (86 permits)
Tampa reported more than 400 new pool permits, with an average value topping $100K, the highest average value compared to other Florida regions reviewed. Over 150 pool builders were active, though a handful stood out as market leaders:
- Tampa Bay Pools on the Gulf – 18 permits, $1.70M total value
- Cody Pools – 12 permits, $1.31M total value
- Gulfstream Pools & Spas – 12 permits
- Roden Pool Contracting – 11 permits
- Patio Pools – 10 permits
Orlando
- Total Permits: 373
- Total Value: $29.0M
- Average Value: $77,815
- Top Counties: Orange (105 permits), Lake (76 permits)
Orlando’s pool market remained consistent, with nearly 140 builders contributing to the month’s activity. The market here showed one of the more modest average values statewide, though several top contractors continued to dominate permitting:
- Dreamscapes Pools & Spas – 21 permits
- All Seasons – 20 permits
- Cody Pools – 14 permits, $2.04M total value (highest average value of the top five contractors at $146K)
- Kura Design Pools – 12 permits
- Grunit Pool Contractors – 10 permits
Jacksonville
- Total Permits: 207
- Total Value: $19.0M
- Average Value: $91,787
- Top Counties: Duval (41 permits), St. Johns (90 permits)
Although Jacksonville recorded the lowest overall volume among the five regions, its average value remained strong at just under $92,000. Out of 80 contractors with new construction on record for the month, the following emerged as the top five:
- Agua Pools & Spas – 13 permits
- Blue Haven Pools – 12 permits
- Anthony & Sylvan Pools – 10 permits
- Pools & Spas of Central Florida – 8 permits
- Old Town Custom Pools – 7 permits
Statewide Trends
- Total Permits: 2,087 (↓15% from June)
- Total Value: $183.3M+
- Average Value Statewide: Approximately $88K
While July reflected a noticeable month-over-month slowdown, the market is still performing at historically strong levels. Seasonal factors, including summer demand cycles and material/labor availability, likely contributed to the dip.
The data also highlights a continued concentration of activity in Southwest Florida, which accounted for nearly one-third of all permits issued. Meanwhile, Tampa’s high average value suggests a focus on larger-scale, higher-end projects compared to other regions.
With Florida’s ongoing population growth, strong housing market, and year-round outdoor lifestyle, demand for new swimming pools remains resilient. Contractors and suppliers should keep an eye out for shifts in average value per project as consumer preferences continue to trend toward luxury outdoor living spaces with integrated design features.
To gain more information on the builders, homeowners and permits for the construction activity above, check out HBW for your copy of the latest construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.