According to the latest construction data reports from HBW, there were strong levels of new swimming pool construction activity across Florida last month, with thousands of permits and hundreds of millions of dollars in total construction value issued statewide. The reports provide insight into market performance across the five major regions of Southwest, Southeast, Tampa, Orlando, and Jacksonville, revealing both geographic trends and valuation differences among local markets.
Statewide Overview
During the month of September 2025, HBW identified a total of 2,460 new swimming pool construction permits across Florida, reflecting a combined construction value of nearly $207 million. The average value of new pool construction statewide was approximately $84k per project (weighted average), indicating continued investment in high-end and custom pool installations across the state’s residential sector.
When using the reports to identify patterns and construction activity within specific regions, the breakdown of data is as follows:
Southwest Florida
The Southwest region led the state for the month, with 853 new swimming pool construction permits and a total construction value of $72.1 million. The average value of new pool construction in the region was $84,544. The counties with the highest volume of new permits included:
- Sarasota County: 226 permits with a total value of approximately $19.9 million
- Lee County: 252 permits totaling more than $19.9 million
The Southwest region continues to be a leader in luxury residential construction, driven by steady population growth and demand for outdoor living amenities in coastal communities.
Southeast Florida
The Southeast region ranked second statewide, having 528 new pool permits with a total value of $40.7 million and an average construction value of $77,067. More than half of all new permits originated from the following counties:
- Palm Beach County: 138 permits valued at $11.7 million
- Miami-Dade County: 152 permits totaling approximately $7.46 million
Southeast Florida’s performance reflects a mature and stable market, with a mix of new residential developments across major coastal counties.
Tampa
In the Tampa area, there were 432 new swimming pool construction permits with a total value of $37.1 million, bringing the average value per project to $85,970 — one of the highest among the regions reviewed. Just over half of all new construction took place in the following counties:
- Hillsborough County: 115 permits valued at $12.0 million
- Pasco County: 103 permits totaling approximately $11.1 million
The Tampa market continues to reflect mid- to high-range pool construction activity, demonstrating healthy activity in both established and suburban areas.
Orlando
The Orlando region recorded 384 new swimming pool construction permits for a total construction value of $28.6 million, with an average value of $74,491 per project. The three counties that carried the majority of new construction activity include:
- Orange County: 88 permits valued at $7.52 million
- Lake County: 84 permits totaling $4.65 million
- Brevard County: 83 permits valued at $5.95 million
From a monthly perspective, Florida’s pool market remains steady, bolstered by continued residential development and a strong demand for resort-style amenities in family-oriented communities.
Jacksonville
Last month, the Jacksonville area had 263 new swimming pool construction permits with a total construction value of $28.2 million, resulting in the highest regional average value statewide at $107,223 per project. As per usual, the bulk of new construction activity took place in the two counties of Duval and St. Johns:
- Duval County: 52 permits valued at $7.24 million
- St. Johns County: 121 permits totaling $13.74 million
Higher average values in the Jacksonville area suggest strong activity in luxury custom pool projects and high-end residential developments, particularly within St. Johns County.
Overall, Florida’s swimming pool construction market in September 2025 reflects continued strength in residential investment and lifestyle upgrades, particularly in coastal and high-growth suburban counties. The Southwest region maintained its lead in total volume, while Jacksonville posted the highest average construction values, highlighting regional variations in both scale and project type.
As population growth, home improvement spending, and outdoor living trends persist across Florida, the demand for custom pool construction is expected to remain strong through the end of the year.
To gain more information on the builders, homeowners and permits for the construction activity above, check out HBW for your copy of the latest construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.