Florida Swimming Pool Construction Summary – March 2025

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New swimming pool construction in Florida is holding steady and exhibited a marginal increase last month – Based on the latest HBW construction data reports, there were approximately 2,095 new pool permits with a total construction value of nearly $173.3 million added to the HBW database for Florida; this reflects just less than a three percent month-over-month increase in new pool construction activity.

Out of the five major regions reviewed (Southwest, Southeast, Tampa, Orlando, Jacksonville), Southwest Florida held the highest concentration of new pool construction (752 permits), while Jacksonville held the highest average value of new construction (average value: $92,424).

Here is a closer look at swimming pool construction activity by area for the month of March:

Southwest

Last month, there were 752 new swimming pool construction permits with a total value in excess of nearly $59 million added to the HBW database for the southwestern region of Florida.  The average value of new pool construction was lowest in the area (average value: $78,487) in comparison to other regions reviewed, and just about half of all new permits originated from the counties of Lee (193 permits) and Collier (181 permits).

Southeast

The southeastern region of Florida ranked #2 for new swimming pool construction, having approximately 495 new permits with a total value of $39.4 million on record for the month.  The average value of new construction was $79,754, and the bulk of new permits originated from the two counties of Palm Beach (187 permits) and Miami-Dade (125 permits).

Tampa

In Tampa, there were just over 360 new swimming pool construction permits with a total value in excess of $31.3 million on record last month. The average value of construction in the region was $86,747, and the county with the highest concentration of new construction activity was Hillsborough (120 permits).

Orlando

In Orlando, there were nearly 300 new swimming pool construction permits with a total value of approximately $25.9 million on record last month. The average value of new construction was $87,463, and half of all new construction activity took place in the two counties of Orange (83 permits) and Brevard (66 permits).

Jacksonville

Last month, there were more than 190 new pool permits with a total construction value of nearly $17.7 million in the Jacksonville area. As previously noted, the average value of new construction was highest in Jacksonville (average value: $92,424) in comparison to other regions reviewed, and the majority of new permits originated from the counties of St. Johns (74 permits) and Duval (56 permits).

To gain more information on the builders, homeowners and permits for the construction activity above, check out HBW for your copy of the latest construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

Top Home Builders in Texas – March 2025

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Based on the latest construction data on record with HBW, there were 7,680 new residential building permits with a total value in excess of $2.4 billion added to the HBW database for Texas during the month of March; this reflects approximately a 42 percent month-over-month increase in new permits. Out of the four major metro areas reviewed (Dallas, Houston, Austin, and San Antonio), Houston carried the highest concentration of new home construction (3,579 permits), while the highest average value of new projects could be found in Dallas (average value: $373,181).

When utilizing HBW’s construction data reports to identify the leading contractors behind the latest figures, we are able to take a closer look at the contractors that are driving new home construction activity throughout Texas. From the combined total of new permits collected statewide, there are three major players in the industry that are leading residential construction in the Lone Star State; nearly 25 percent of all new permits recorded for March originated from three mega-builders: Lennar Homes (967 permits), D.R. Horton (550 permits),  and Meritage Homes (352 permits).

In addition to the three industry leaders, there are a number of contractors that are holding strong within each region reviewed, contributing to residential construction gains across the state. Here are the five leading home builders in each of the four major metropolitan areas of Texas during the month of March:

Houston

Last month, there were 370 contractors with new home construction activity on record with HBW for the Houston area, and the following ranked as the top five for total new permits:

BuilderTotal Permits Average Value
1-Lennar Homes460 $   243,109.00
2-Perry Homes206 $   347,508.00
3-D.R. Horton191 $   257,356.00
4-David Weekley Homes176 $   288,345.00
5-Meritage Homes125 $   304,142.00

Dallas

In Dallas, there were nearly 300 home builders with new construction activity on record for the month of March, and the following ranked as the top five for total new permits:

BuilderTotal Permits Average Value
1-D.R. Horton278 $   294,218.00
2-Lennar Homes272 $   280,147.00
3-Meritage Homes198 $   249,230.00
4-NRP Construction142 $   220,208.00
5-Camillo Properties84 $   359,318.00

San Antonio

In the San Antonio area, there were more than 120 contractors with new residential construction permits on record with HBW last month, and the following ranked as the top five for total new permits:

BuilderTotal Permits Average Value
1-Lennar Homes215 $   153,520.00
2-KB Homes52 $   188,140.00
3-Ashton San Antonio Residential34 $   290,118.00
4-M/I Homes33 $   211,695.00
5-Perry Homes31 $   243,772.00

Austin

Last month, there were approximately 85 contractors with new home construction activity on record within the Austin area, and the following ranked as the top five for total new permits:

BuilderTotal Permits Average Value
1-D.R. Horton80 $183,138.00
2-Taylor Morrison Homes70 $225,114.00
3-Tri Pointe Homes37 $297,295.00
4-KB Homes36 $412,317.00
5-Perry Homes36 $391,425.00

To gain more information on the builders, homeowners and permits for the construction activity above, check out HBW for your copy of the latest construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

Texas Swimming Pool Construction Update – March 2025

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Last month, there were 550 new swimming pool construction permits added to the HBW database for Texas, reflecting almost a 40 percent month-over-month increase in new pool construction. Out of the four major metro areas reviewed (Dallas, Houston, Austin, San Antonio), Dallas held the highest concentration of new pool construction activity (257 permits), while Houston carried the highest average value of construction (average value: $97,081).

Here is a closer look at the total permits, construction values, leading counties and contractors in Texas for new swimming pool construction during the month of March:

Dallas

As noted above, Dallas carried the highest volume of new swimming pool construction permits, having nearly 260 new permits with a total value greater than $16.7 million added to the HBW database last month. The average value of new pool construction landed mid-range in comparison to other metro areas reviewed (average value: $65,128), and more than half of all new construction took place in the counties of Dallas (102 permits) and Collin (58 permits).

Out of nearly 130 pool builders with new construction activity on record in the area last month, the following ranked as the top three for total new permits:

Builder
1-Riverbend Pools
2-BMR Pools
3-Hobert Pools

Houston

The Houston area ranked #2 for new swimming pool construction last month, having more than 145 new permits pulled with a total construction value of approximately $14.2 million. As previously mentioned, the average value of construction was highest in the Houston area in comparison to other Texas areas reviewed (average value: $97,081), and the bulk of new permits originated from Harris County (93 permits).

Out of more than 90 pool contractors with new construction activity on record in the area last month, the following ranked as the top three for total new permits:

Builder
1-Platinum Pools
2-Mckinney Custom Pools
3-Blue Haven Pools

Austin

Last month, there were 80 new swimming pool construction permits with a total value of approximately $4.3 million on record for the Austin area. The average value of new pool construction was $53,327, and nearly all construction activity took place in the County of Travis (63 permits).

Out of more than 40 pool contractors with new construction activity on record in the Austin area last month, the following ranked as the top three for total new permits:

Builder
1-Cody Pools
2-Denali Pools
3-Aquamarine Pools of Texas

San Antonio

In San Antonio, there were nearly 70 new swimming pool permits with a total construction value of approximately $3 million added to the HBW database last month. The average value of new pool construction was lowest in San Antonio in comparison to other metro areas reviewed (average value: $44,563), and the majority of new construction activity took place in Bexar County (45 permits).

Out of approximately 40 pool builders with new construction activity on record last month, the following ranked as the top three for total new permits:

Builder
1-Keith Zars Pools
2-Gary Pools
3-Cody Pools

To gain more information on the builders, homeowners and permits for the construction activity above, check out HBW for your copy of the latest construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

Atlanta Residential Construction Permits Overview Q1-2025

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Last week, we reviewed the latest construction data on record with HBW for new swimming pool construction in Atlanta; in the report, we recognized that Atlanta’s swimming pool construction market is showing some signs of potential improvement. This week, we are looking at how the residential construction market is performing, and based on the latest reports from HBW, it appears that new home construction is off to a stable and steady start so far this year.

Since the start of this year (through March), there has been no notable year-over-year change in new home construction; that being stated, there were just over 4,990 new permits added to the HBW database. And while overall the Metro Atlanta area has been on target with last year’s figures for residential construction, there are some counties that have proven to exhibit some growth in the first quarter of this year (vs. Q1-2024); those counties include but are not limited to the following:

When reviewing the latest HBW Building Activity Trend Report to identify areas with the highest levels of new residential construction activity, we found that there are five counties (out of 24 that make up the Metro Atlanta area) that carried nearly 45 percent of all new permitting activity; those counties are as follows:

  1. Gwinnett County (740 permits)
  2. Forsyth County (394 permits)
  3. Cherokee County (392 permits)
  4. Hall County (360 permits)
  5. Fulton County (327 permits)

Other Metro Atlanta counties that held a higher volume of new residential construction in the first quarter of this year include: Cobb County (302 permits); Dawson County (252 permits); and Paulding County (251 permits).

Information utilized for the above listed figures for Metro Atlanta residential construction was directly derived from HBW construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

Metro Atlanta Swimming Pool Construction Update Q1-2025

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After three consecutive years of decline, Atlanta’s swimming pool construction market is showing some signs of potential improvement – In the first quarter of this year, there has been a 3 percent year-over-year increase in new pool construction, resulting in nearly 600 new permits on record with HBW for the area.

Out of the 24 counties that make up the Metro Atlanta area, there were several that carried the bulk of new pool construction activity; to be more specific, just about 57 percent of all new swimming pool construction permits on record with HBW through Q1-2025 originated from the following five counties:

1-Fulton County (119 permits, 6% year-over-year decrease)

2-Cobb County (63 permits, 26% year-over-year decrease)

3-Cherokee County (56 permits, 12% year-over-year increase)

4-Forsyth County (53 permits, 33% year-over-year increase)

5-Coweta County (45 permits, 32% year-over-year increase)

When reviewing HBW’s latest Construction Activity Trend Reports to identify areas that are beginning to show notable signs of growth, the following counties standout with some early potential:

1-Fayette County (46% year-over-year increase thru Q1)

2-Walton County (63% year-over-year increase thru Q1)

3-Forsyth County (33% year-over-year increase thru q1)

While there is a noteworthy difference when comparing quarterly (Q1) figures from 2024 and 2025, the truth is that it’s still too early to identify any real patterns or set any solid predictions for swimming pool construction for the remainder of the year. It has been reported that there continue to be broader industry challenges in play, including persistent supply chain disruptions, escalating materials costs, and labor shortages. Given the current complexities, forecasting for the remainder of 2025 remains cautiously optimistic, but ultimately uncertain. However, HBW’s monthly construction data reports and activity trend evaluations will continue to provide subscribers with the most current insights into new construction and permitting activities within their regions of interest, serving as a valuable resource for industry professionals seeking to effectively navigate the evolving market landscape.

Information utilized for the above listed figures for Metro Atlanta swimming pool construction was directly derived from HBW construction data reports. To gain access to the HBW database and receive custom and detailed reports on the latest residential and commercial building activity in Florida, Georgia, Texas, Alabama, and Oklahoma, please contact HBW for details.

Best Practices for Contacting New Leads

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In today’s competitive and changing construction landscape, every project counts—and so does every lead. Whether you’re a contractor, remodeler, roofer, or HVAC specialist, consistent growth depends on a steady stream of qualified opportunities. That being stated, not all leads are created equal.

Since 1992, HBW has specialized in providing verified, high-quality leads based on building permit data—one of the most reliable sources of intent in the construction industry. When someone pulls a permit, they’re not just considering a project—they’re doing it. That’s why starting with strong data is step one. But how you reach out to those leads and work with them is just as important.

Here are a few best practices for successfully contacting new leads and turning them into loyal customers:

1. Start With Verified, Intent-Driven Leads

Let’s face it: Cold calling random homeowners is a waste of time and money, not to mention frustrating for the caller and recipient. The best way to increase conversion is to target individuals who are already in need of or seeking your services. That’s why using building permit data is a game-changer. It puts you in front of property owners who are actively undertaking construction or renovation projects.

2. Act Quickly

Timing is everything! When a permit is issued, a homeowner or property manager is ready to act. That means that the window to connect can be short. The earlier you make contact, the better chance you have for engagement. Early outreach shows professionalism and urgency.

Pro Tip: Set up real-time alerts or a daily routine to check and contact your newest leads.

3. Personalize Your Outreach

Generic scripts can get stale quickly and don’t optimize the opportunity you have to make contact. Use the details in building permit data to make your first contact relevant. Be sure to mention the specific type of project—such as a new roof, kitchen remodel, or pool installation—and emphasize your specialized experience in that exact area to establish credibility and relevance.

4. Choose the Best Communication Channels

Every lead is different. Some prefer phone calls, while others may respond better to email or even text messages. For this reason, here’s a general rule of thumb:

  • Phone call: Best for establishing rapport and setting appointments.
  • Email: Great for providing information and showcasing your portfolio.
  • Text message: Useful for quick follow-ups or scheduling.

While each approach will be unique to your business, brand and services, be sure to make a habit of introducing yourself in a professional manner and asking for permission before continuing a conversation.

5. Have a Strong Value Proposition

What sets you apart from your competition? Is it Price? Is it Efficiency? Quality? Your first contact should clearly communicate what makes your company stand out from the pack. You may want to include a brief portfolio of past projects, testimonials, or an exclusive offer/discount. Also, be sure to provide a call to action and clearly spell out their next steps, whether it’s booking a consultation or receiving a detailed quote.

6. Follow Up

While persistence pays off, it is also important to be pragmatic and respectful. If you don’t get a response the first time, don’t give up. Define a standard guideline for a follow-up sequence. Here’s an example:

  • Day 1: Initial call and voicemail + follow-up email
  • Day 3: Second call or text message
  • Day 7: Share a recent project or customer story
  • Day 14: Final touch base and offer

As noted in previous blog posts, it is helpful to use a CRM or lead management system to keep track of communications, schedule follow-ups, and avoid duplicating efforts.

7. Track and Refine Your Strategy

You can use data to your advantage by tracking your results. For starters, track which outreach methods get the best results, what days/times yield the highest engagement, and what types of messaging have the best conversion rate. Over time, you will be able to refine your script and strategy based on real-world performance.

Getting the lead is the first step. Converting a lead into a contract takes the right timing, messaging, and follow-through. When you pair high-quality and verified leads from HBW with a professional and personalized outreach strategy, you put your business in a position to grow steadily and sustainably.

Want to start winning more jobs with less guesswork?
Contact HBW today to learn how permit-based leads can work for you.

For more information on construction business marketing tips, stay connected with the HBW Blog.  To get ahead of construction activity and gain access to the latest permitting data in Florida, Texas, Georgia, Alabama and Oklahoma, contact HBW for more information on construction data reports and industry leads.

Marketing Strategies for Contractors: Targeting Homeowners & Developers with Permit Data

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Developing and adjusting marketing strategies is a necessity for any and every business. Even the most established and experienced of contractors must adopt innovative marketing strategies to stand out in the competitive crowd. As we have noted in previous posts, a powerful resource can be found in building permit data. By leveraging building permits, contractors can strategically target homeowners and developers who are actively investing in projects. Today, we will look at ways contractors can use permit insights to refine their marketing efforts, generate leads, and increase their conversion rates.

How to Use Permit Data for Marketing

1. Source and Analyze Permit Data

The first step in leveraging permit data is acquiring it from a reliable source. As a top source for construction leads since 1992, HBW covers all permit issuing offices with its experienced reporters and editorial team that provide complete and comprehensive information. Once verified permit data is obtained, contractors should analyze the data to identify patterns, such as neighborhoods with frequent renovations or developers with multiple ongoing projects.

2. Segment Your Target Audience

It is important to segment the audience to ensure a tailored approach to marketing. As a general guide, you may consider dividing prospects into the following categories:

  • Homeowners Planning Renovations – Target those pulling permits for remodels, additions, or upgrades.
  • New Home Builders – Reach out to developers involved in large-scale residential construction.
  • Commercial Developers – Focus on businesses working on office spaces, retail locations, or mixed-use developments.

3. Create Personalized Outreach Strategies

Use permit insights to craft highly personalized marketing messages. Here are a few ideas to help get you started:

  • Direct Mail Campaigns – Send customized mailers offering services relevant to the permit type (e.g., “We specialize in bathroom remodels—let’s bring your project to life!”).
  • Email Marketing – Create targeted email sequences with permit-driven messaging and case studies.
  • Phone Outreach – Contact homeowners or developers with customized offers based on their specific project needs.

4. Use Digital Marketing Techniques

Digital marketing provides a cost-effective way to reach a broader audience, showcase projects, and build credibility. With online strategies such as search engine optimization (SEO), social media marketing, and pay-per-click advertising, construction professionals can reach their target audience and increase brand awareness. When it comes to integrating valuable permit data into your efforts, here are a few points to keep in mind:

SEO & Content Marketing: Develop blog content around renovation tips, construction best practices, and industry trends, and actively optimize website pages with keywords and tags related to common permit projects.

Pay-Per-Click (PPC) Advertising: By using geo-targeted PPC ads, you can ensure that your message will appear in search results for homeowners actively looking for contractors. Consider creating a wide variety of ads that are tailored to different permit project types.

Social Media Targeting: Run ads across multiple platforms (Facebook, Instagram, LinkedIn, etc.), targeting users in areas with high permit activity. Favor quality over quantity and share relevant testimonials and project success stories to build credibility and attract new clients.

5. Build Partnerships with Developers & Homeowners

Not all marketing should take place online or on paper. There really is no substitute for in-person connections, and networking and relationship building can further amplify the impact of permit-driven marketing. Consider the following:

  • Attend Local Industry Events – From major expos and conventions to local trade associations, find ways to engage with developers, realtors, and architects who frequently work on permitted projects.
  • Offer Educational Workshops – Take the guesswork out of what can be a daunting process by educating homeowners on the permit process and construction planning.
  • Partner with Real Estate Agents – Realtors are face-to-face with clients every day, and through strong partnerships you may gain referrals from agents that are working with clients in need of renovations or new construction.

By integrating permit data into your marketing strategies, you can gain a competitive advantage, targeting homeowners and developers with the information and services that they need, when they need it most.

For more information on construction business marketing tips, stay connected with the HBW Blog.  To get ahead of construction activity and gain access to the latest permitting data in Florida, Texas, Georgia, Alabama and Oklahoma, contact HBW for more information on construction data reports and industry leads.

How Architects & Engineers Use Permit Data for Business Development

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For architects and engineers (and everyone in between), finding new clients is an ongoing challenge. Whether you’re a smaller operation or part of a larger firm, expanding your client base requires a constant and consistent effort that includes strategy, networking, and industry insights. And as HBW subscribers are already aware, one of the most powerful tools for business development is building permit data.

By leveraging building permit data, architects and engineers can identify potential projects, connect with property owners, and stay ahead of market trends. Today, we will take a brief look at how permit data can be used to attract new clients, as well as offer some practical examples of its benefits.

Understanding Building Permit Data

From new construction to renovations, residential and commercial, building permits are required for most construction projects. Permits include key information including but not limited to:

  • Project type (new construction, renovation, addition, etc.)
  • Property owner information
  • Contractor and architect details
  • Estimated project value
  • Permit approval and issuance dates

When properly used by construction professionals, the above listed data can serve as a reliable source for client development and play an important role in building an effective marketing strategy.

So, how does one go about using permit data to find new clients? For starters, let’s take a look at some of the basics…

1. Identify Active Property Owners & Developers

Permit data provides direct access to property owners who are actively investing in construction projects. By filtering the data, architects and engineers can identify individuals or companies that frequently undertake construction work, making them prime prospects for future projects.

Example: If a local property developer has filed multiple permits for renovations over the past year, they might need an architect for a large-scale project in the near future. By reaching out with a tailored proposal showcasing relevant expertise, an architect can position themselves to be an ideal fit for their next project.

2. Target Specific Project Types

Permit data allows architects and engineers to focus on projects that align with their expertise, whether it’s residential, commercial, or industrial design. By filtering permits based on project type, industry professionals can focus on the projects that are best suited for their experience, team, and specialties.

Example: An architect specializing in high-end residential design can track permits for higher-value and luxury home renovations; from there, they can have a more focused approach for homeowners with ideas for improvements, using relevant past projects as case studies.

3. Build Relationships with General Contractors

General contractors most often work together with architects and engineers. For this reason, reviewing permit data to identify frequently active contractors in your service area(s) can present opportunities for you to establish partnerships with contractors for future referrals and collaborations.

Example: If an engineering firm notices a general contractor frequently working on commercial office renovations, they may proactively reach out and offer structural engineering support for upcoming projects.

4. Stay Ahead of Market Trends

Permit data can help architects and engineers understand construction trends and activity within specific regions. By reviewing reports to locate the areas and regions where new construction is on the rise, professionals can focus their efforts on promoting services in growing markets.

Example: If permit data reflects a surge in multi-family housing developments in a particular County or region, an architectural firm can focus its marketing efforts on developers that are working in that area, showcasing their expertise in similar or complementary multi-family housing design.

5. Provide Value-Added Services to Property Owners

Many property owners may not be aware of the full range of architectural or engineering services that are available to them; moreover, they may not even have factored in the benefits of utilizing such providers. By reviewing permit applications for projects that could benefit from additional expertise, industry professionals can offer value-added services.

Example: In the case where a property owner applies for a basic renovation permit, an architect could reach out and offer to optimize the design for energy efficiency, improved space utilization, or to ensure compliance with zoning regulations.

To leverage permit data effectively, architects and engineers can utilize HBW’s services to gain access to the latest and most pertinent information within their areas of interest. In addition to providing permit data, HBW offers unique and advanced search capabilities, saving users time filtering the data so that they can quickly obtain leads that are most relevant.

For more information on construction business marketing tips, stay connected with the HBW Blog.  To get ahead of construction activity and gain access to the latest permitting data in Florida, Texas, Georgia, Alabama and Oklahoma, contact HBW for more information on construction data reports and industry leads.

Organizing and Managing Leads for Optimal Results

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In the competitive industry of construction, success often hinges on an effective strategy for procuring, managing and organizing leads. Building a pipeline of reliable prospects ensures a steady flow of projects and long-term business growth. One of the most valuable sources of leads can be derived from building permit data—an often-overlooked goldmine of actionable information. Today, we will explore some best practices for gathering, using, and managing leads, with a focus on leveraging building permit data effectively.

Gathering High-Quality Leads

1. Tap into Building Permit Data

Building permit data provides a treasure trove of insights, including project types, locations, and details regarding the contractors or homeowners involved. By accessing permit records that are regularly updated through HBW, construction professionals can identify new opportunities before their competitors.

2. Focus on Targeted Data

Instead of casting a wide net and collecting a massive volume of general leads, focus on quality over quantity. Look for permits related to your specialties within the field—whether it’s residential renovations, commercial buildings, or custom home construction. HBW’s filtering options make it easy to narrow down data based on geographic region, project value, project type, builders, permit issuance date, and more.

Organizing and Managing Leads Effectively

1. Use a CRM System

As most industry professionals are already aware, a Customer Relationship Management (CRM) tool is essential for organizing leads and tracking interactions. Many CRMs allow integration with data sources like HBW, enabling construction businesses to automate lead entry and follow-up reminders. While it is important to find a CRM that best suits your team’s unique needs and preferences, some popular CRM options include HubSpot, Salesforce, and Zoho (note: HBW does not endorse a specific CRM system).

2. Categorize Leads

Now that you have thousands of leads from HBW – What’s next? Without organization, it is easy to lose track of leads, so the first step would be to segment your leads into different categories. Consider basing segmentation on any or all of the following:

  • Project Type: Residential, commercial, remodeling, etc.
  • Stage of Project: Pre-construction, active permits, recently completed projects.
  • Urgency: High-priority leads (e.g., projects about to begin) vs. long-term prospects.

By properly organizing leads into categories, you can prioritize outreach efforts and tailor marketing strategies accordingly.

3. Establish a Follow-Up System

I cannot stress this step enough – Follow-up is required for success. A structured follow-up process increases the likelihood of converting leads into clients. As a general guide, consider the following steps:

  • Initial Contact: Reach out via phone, email, or messaging, introducing your services.
  • Follow-Up Message: Send a personalized message highlighting how your business can help with their project.
  • Schedule Check-Ins: Timing is everything, so it is important to stay in touch periodically to remain top-of-mind so that you’re easily accessible when your contacts are ready to move forward.

Automating follow-ups through a CRM is a great way to ensure that leads don’t fall through the cracks, but even with automation, you should maintain oversight of the process and interactions.

4. Track and Optimize Lead Performance

Tracking performance is essential for measuring the success of your outreach and management efforts. Through appropriate tracking, you will gain valuable information on what strategies are working and where improvements may be needed. Some key metrics to consider include:

  • Conversion Rates
  • Engagement Levels
  • Response Times
  • Return on Investment (ROI) for outreach campaigns

By analyzing the above listed areas, businesses can identify high-performing channels, refine messaging, and allocate resources more effectively. Optimization ensures that outreach efforts remain efficient, targeting the right audience with the right approach, and at the right time.

An effective lead management strategy can mean the difference between sporadic projects and consistent growth. By leveraging HBW’s comprehensive building permit data, using smart CRM solutions, and establishing a structured follow-up system, you can create a reliable database of high-quality prospects, while securing a steady stream of projects year-round.

For more information on construction business marketing tips, stay connected with the HBW Blog.  To get ahead of construction activity and gain access to the latest permitting data in Florida, Texas, Georgia, Alabama and Oklahoma, contact HBW for more information on construction data reports and industry leads.

Beyond Likes & Shares: Marketing Outside of Social Media

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Let’s face it – social media is changing; from politics and controversial platforms to algorithm shifts and trends, the digital landscape is seemingly in a constant state of change. As anyone who has run a social media campaign knows, what works on one platform, may not be effective on another, and the type of content that received major engagement last month, may fall flat today.

So, how does a construction business keep up with the ever-changing social environment? The truth is that if you are relying solely on social media for your marketing strategy, you are most likely missing out on some other major, and often overlooked, opportunities. While a social-first approach may prove to be effective for some brands, social media marketing is certainly not the only way to reach your target audience, and a successful marketing strategy requires that businesses diversify marketing efforts.

For this reason, here are five effective ways to expand your marketing beyond the framework of social media:

1. Email Marketing – Email is still alive and kicking, along with email marketing. To make the most of this opportunity, you should develop an email list and nurture relationships with personalized content. With HBW building permit data, your personalization can address individual’s immediate needs and goals based on the status of construction projects on their property and in their area. Consider sending newsletters, promotional offers, and industry updates directly to your contacts, and leverage automation for timely follow-ups and customer engagement.

2. Search Engine Optimization (SEO) – The term “SEO” can be intimidating to those who are not involved with website development and digital marketing, and while it can require time and effort, anyone can give a boost to their SEO with a few basic adjustments. To start, you should identify keywords for your services and industry and optimize your website content to rank higher in search engine results. By enriching your copy and content with keywords, you will gain traction in driving organic traffic. Additionally, if you don’t already have one, consider developing and maintaining a blog with valuable, evergreen content.

3. Content Marketing – Right in line with SEO, content marketing plays a key role in attracting and engaging your target audience. Think of creating content that counts and contains subject matter that addresses your audience’s interests and needs. You can start by creating and publishing high-quality blog posts, whitepapers, and case studies, along with video content, podcasts, and webinars; the format you choose should match the information you are sharing and method for distribution.

4. Networking and Partnerships – No matter how much we are involved in and inundated with digital content, nothing quite matches face-to-face interaction and communication. While valuable networking can take place online, it is also important to be front and center with prospects by attending industry conferences, networking events, and expos/trade shows. Businesses can also benefit from building partnerships within the industry for cross-promotion opportunities.

5. Public Relations (PR) and Media Outreach – Public relations and building relationships with media partners can take some time, but with a focused effort, you can reap a wealthy return on your investment. For starters, you can submit press releases to news outlets and industry publications; there are multiple options available for smaller businesses that want to publish press releases on a limited budget. Additionally, explore options for guest appearances on podcasts, radio shows, or industry panels. By leveraging media coverage and putting your brand in the public eye, you can establish credibility and authority.

While social media remains a powerful tool, businesses must adopt a diversified marketing approach to ensure long-term success. By implementing multiple strategies, you can reach a broader audience, strengthen brand credibility, and reduce reliance on any single platform.

For more information on construction business marketing tips, stay connected with the HBW Blog.  To get ahead of construction activity and gain access to the latest permitting data in Florida, Texas, Georgia, Alabama and Oklahoma, contact HBW for more information on construction data reports and industry leads.