Contractors Ask: What About Snapchat?

Think that Snapchat is just a fad for teens?  Think again.  What started out as an easy video story and messaging app for teens and millennials has become a surprisingly useful and growing tool for marketers.  According to a recent … Continue reading

Making the Most of Video Marketing

Earlier this year, we explored various ways that home builders can develop “explainer videos“.  At this point you may have developed those videos or are still on the fence about whether or not videos are a valuable marketing tool for … Continue reading

Getting Started with Content Marketing

Getting started with content marketing can be less overwhelming when you break it down and start with the basics. When developing a marketing strategy, there will need to be room for content marketing.  Everyone is talking about content marketing, but … Continue reading

Instagram for Construction Professionals

Instagram is more than just images; it is a powerful tool that construction professionals can use to build brand awareness. Who has time for another social media platform?  None of us, really, but don’t let that stop you this time.  … Continue reading

Contractors Ask: How Should I Use #Hashtags?

Hashtags flood social media. If you are incorporating hashtags in your posts, you will want to do so with purpose.   From common to over-the-top, Twitter and other social media platforms are inundated with hashtags.  Hashtags are a recognized and … Continue reading