Making Marketing Efforts Hit Local Targets

Ways to ensure your business is easily found by a local audience Marketing has taken on so many different forms, all of which continue to evolve as technology rapidly expands. That being stated, just because you have the ability to … Continue reading

Safety Alert: Record-Breaking Heat

With summer temperatures continuing to rise, now is the time to put heat safety practices in place on the job There is no denying that temperatures over the last month have been rising to dangerous levels. Record highs are challenging … Continue reading

5 Tips for More “Clicks”

A review of five ways to amp up your email marketing game Are your emails getting the response you expected? Has your open rate plateaued? If you are finding that email engagement is challenging, you are not alone. As with … Continue reading

3 More Ways to Engaging Social Media Posts

Tips for developing engaging social media posts continued… Earlier this week, we reviewed three easy ways to create variety in your social media content.  Today, we are going to continue on the same path by reviewing three more ways that … Continue reading

3 Ways to Engaging Social Media Posts

Tips for making the most of your social media marketing efforts As a construction professional, coming up with creative social media posts is most likely not your first priority. While you may be creative and have the aptitude and/or experience … Continue reading

Tips for Navigating Supply Chain Disruptions

No matter what role you play in the construction industry, you are certainly facing the woes of disruptions in the supply chain. Spurred by the pandemic, this ongoing challenge has many contractors frustrated and wondering “When will it end?” From … Continue reading

How to Use HBW Construction Data Reports – Part II

A continued list of tips for using HBW permit data and leads to benefit your business in 2022 Last week, we took a little time to review some of the easiest ways to use HBW construction data reports to benefit … Continue reading

How to Use HBW Construction Data Reports – Part I

A guide for using your HBW permit data and leads (Part I) With the holidays upon us and the new year just around the corner, now is the perfect time for a little inspiration and focus for marketing efforts in … Continue reading

5 Ways to Show Customer Appreciation

Tips for connecting and showing your appreciation to customers during the holiday season With Thanksgiving behind us and the holidays ahead, there is no better time than now to express your appreciation to customers. While many businesses utilize the holidays … Continue reading

Lessons Learned from #SocialMediaDown

If you were anywhere on the planet this week, then you know that on Monday at around 11:30 a.m. (EDT) Facebook and its other social platforms (Instagram, WhatsApp) went down for just about six hours.  While this came as a … Continue reading