Seven Tips for Content Marketing Success

Here are a few easy-to-apply tips for lifting your content marketing and making sure that you don’t reach the common plateau. All of us have heard and know the value of keeping marketing content “fresh”, but what does “fresh” really … Continue reading

Seven Apps for Improving Social Content

Keeping content fresh and appealing can seem like a full-time job, but it doesn’t have to be; with so many social trends and networks, it can be a challenge to decide which social platform and approach will yield the greatest … Continue reading

Getting the Most Out of Instagram and Shoppable Posts

Sometimes it feels like there are just too many social media outlets and so little time to keep up with our own pages.  As a busy home builder, developing social media content can seem like an extra rather than a … Continue reading

Five Tips for Improving Introductory Emails

Cleaning up your email approach may just be the thing you need to have your introductory emails get noticed rather than deleted… First time communication with prospects can be an exercise in trial and error.  Sure, you may have a … Continue reading

Five Free Apps for Managing Contacts On-the-Go

If you subscribe to HBW, you’ve got construction leads, new leads every day – Now, it’s a matter of managing them.  While there are numerous options for contact management software and CRM (Customer Relationship Management) systems, from simple to robust, … Continue reading

5 Tips for Choosing the Right Subcontractor

If you are a busy home builder, chances are you have worked with your fair share of subcontractors.  With a limited labor pool, it is easy to take on more work than capacity allows, and subcontractors are a great way … Continue reading

Making the Most of Construction Data Reports

If you are an HBW subscriber, you’ve got leads, a lot of leads.  With new permits and construction data being added to the HBW database regularly, chances are you have more reports than time, so making the most of them … Continue reading

Customers Expect and Demand Technology

Truth be told, the construction industry has a reputation for being one of the slower industries for adopting and integrating new technology.  According to a survey conducted by KPMG, the construction industry isn’t taking full advantage of new technologies for … Continue reading

5 Ways to a Better Landing Page

As a construction professional, chances are website design is not one of your top priorities.  And although website design can and should be left to the professionals, the content and image that you present should have your signature all over … Continue reading