Quick Tips for Digital Marketing Success in 2021

Tips for improving your digital marketing efforts in 2021 Happy New Year! Everyone has been looking forward to a new year, and a change from 2020.  This sentiment runs from our personal lives to the many businesses that are looking … Continue reading

Using TikTok to Expand Your Marketing Strategy

Tips for entering the world of TikTok and building brand awareness within the fast-growing social media platform When most of us think of TikTok, we envision short videos that run the spectrum from the mundane to the completely insane; for … Continue reading

Contractor Holiday Marketing During COVID-19

With the holidays fast approaching, it is important that businesses consider current conditions when launching holiday marketing campaigns Let’s face it, the pandemic has flipped everyone’s world upside down.  From health and safety measures to how we live and work, … Continue reading

Getting the Most Out of the Bidding Process

The construction bidding process has always been competitive, but since COVID-19 altered our reality and way of doing business, it seems such processes have become even more challenging and competitive.  Due to the increased competition and concerns in uncertain times, … Continue reading

“Spring Cleaning” for Your Marketing Strategy

If you are like most businesses right now, you are in a holding pattern of some sort, surviving through and waiting for this pandemic to pass.  This is most likely opening space in your schedule to focus on some of … Continue reading

Lead Management and Preparation for 2020

Tips for reviewing and managing leads in preparation for the new year With the holidays upon us, your company’s year-end preparations are most likely well underway.  From tax preparations and accounting to team performance and department reviews, the end of … Continue reading

Tips for Happy Holiday Marketing

Black Friday has come and gone, and many of us are still in the midst of Cyber Monday sales that have now become “Cyber Week”, but believe it or not, the seasonal sales wave has just begun.  There are still … Continue reading

3 Quick and Easy Marketing Tactics

Three easy marketing tactics that you can do right now to make a lasting impact on the growth of your business   In the service industry, word-of-mouth advertising is golden, but it will only get you so far when it … Continue reading

Understanding Content Marketing

What is content marketing?  Well, if you have been following the HBW Blog, you probably have a fairly good idea.  Just check out our previous posts “7 Tips for Content Marketing Success” or “Seven Apps for Improving Social Content” to … Continue reading

3 More Marketing Tactics

A continuation of the previous “3 in 3” article, reviewing three additional marketing tactics that can be easily executed in minutes In follow up to last week’s post 3 in 3 – Three Marketing Tips in Three Minutes, we decided … Continue reading