“Spring Cleaning” for Your Marketing Strategy

If you are like most businesses right now, you are in a holding pattern of some sort, surviving through and waiting for this pandemic to pass.  This is most likely opening space in your schedule to focus on some of … Continue reading

Lead Management and Preparation for 2020

Tips for reviewing and managing leads in preparation for the new year With the holidays upon us, your company’s year-end preparations are most likely well underway.  From tax preparations and accounting to team performance and department reviews, the end of … Continue reading

Tips for Happy Holiday Marketing

Black Friday has come and gone, and many of us are still in the midst of Cyber Monday sales that have now become “Cyber Week”, but believe it or not, the seasonal sales wave has just begun.  There are still … Continue reading

3 Quick and Easy Marketing Tactics

Three easy marketing tactics that you can do right now to make a lasting impact on the growth of your business   In the service industry, word-of-mouth advertising is golden, but it will only get you so far when it … Continue reading

Understanding Content Marketing

What is content marketing?  Well, if you have been following the HBW Blog, you probably have a fairly good idea.  Just check out our previous posts “7 Tips for Content Marketing Success” or “Seven Apps for Improving Social Content” to … Continue reading

3 More Marketing Tactics

A continuation of the previous “3 in 3” article, reviewing three additional marketing tactics that can be easily executed in minutes In follow up to last week’s post 3 in 3 – Three Marketing Tips in Three Minutes, we decided … Continue reading

3 in 3 – Three Marketing Tips in Three Minutes

Three easy marketing maneuvers that you can execute and add to your strategy in less than three minutes of time As a construction professional, marketing is most likely not on the top of the list when it comes to skills … Continue reading

Tip for Improving B2B Marketing

A look at some ways to improve communication and marketing business-to-business Whether you are in new construction, renovations or landscaping, you probably have a clear picture of your target audience.  Your typical customer probably lives within a few defined areas … Continue reading

Upgrade Your Online Marketing in 2019

With the new year comes opportunity for new marketing strategies.  And while you have probably defined your marketing strategy and campaigns for the coming year, it is never too late (or too early) to fine-tune your marketing efforts.  In recent … Continue reading

10 Holiday Marketing Must-Haves

While it would be ideal for you to already be in the midst of your holiday marketing campaigns, some small business owners find it challenging to make it a priority.  After all, you have your own business to manage, holidays … Continue reading