Small Business Saturday Tips for Home Builders

Small Business Saturday is happening November 25th, and you have just about one month to make it a profitable day for your business. When most of us think of Small Business Saturday (November 25, 2017), we think of a smaller … Continue reading

5 Ways to Use Promotional Items, Again

Don’t let extra giveaways and promotional items sit in storage; use them to re-engage customers and invite new ones. Freebies – They are great for expos and conventions, but what about all of the leftovers?  Giveaways are a great way … Continue reading

Planning for Fall Home Maintenance

Fall is here, bringing new opportunities to engage customers and offer Fall home maintenance services. When many people think of the Fall season, cooler weather and images of Fall leaves and trees easily come to mind.  What many people easily … Continue reading

5 Ways to Get Your Company “Out There”

Beyond the standard self-generated social media posts, here are five ways to get your business noticed. Content, content, content – today it is all about content.  From Search Engine Optimization (SEO) to generating buzzworthy videos and posts, your marketing success … Continue reading

Warming Up to Cold Calling

The “Who”, “What” and “When” for cold calling success With social media taking over our phones, and our lives, it can be easy to rely on social networks alone for reaching our audience.  Traditional and more costly methods for marketing … Continue reading

5 Ways to A+ Testimonials

Solid testimonials that are shared at the right time and place can boost sales and your business reputation. Many people will say that word of mouth referrals are the best referrals to get.   When good things are being said about … Continue reading

5 Ways to Convert a Prospect to a Customer

Now that you have your leads from HBW, what next?  How do you convert a lead to client?  Let’s first start out by stating that there is no secret recipe or magic potion that will provide overnight results.  A lead … Continue reading

Content Marketing for Contractors

A little content can go a long way when spreading the word about your business. As home builders and contractors running multiple construction projects, marketing your business can easily fall to the bottom of the priorities list.  With the myriad … Continue reading

Preparing Your Marketing for the New Year

The end of the year brings a new opportunity to strengthen your marketing efforts so that you can get ahead in 2017. Depending on your business, the holiday season may bring your sales into an upswing, or it may feel more … Continue reading