Warming Up to Cold Calling

The “Who”, “What” and “When” for cold calling success With social media taking over our phones, and our lives, it can be easy to rely on social networks alone for reaching our audience.  Traditional and more costly methods for marketing … Continue reading

5 Ways to A+ Testimonials

Solid testimonials that are shared at the right time and place can boost sales and your business reputation. Many people will say that word of mouth referrals are the best referrals to get.   When good things are being said about … Continue reading

5 Ways to Convert a Prospect to a Customer

Now that you have your leads from HBW, what next?  How do you convert a lead to client?  Let’s first start out by stating that there is no secret recipe or magic potion that will provide overnight results.  A lead … Continue reading

To Build Trust, You Must Be Real

Want to attract more customers?  Consider enriching your content and marketing materials with less bells and whistles and more authenticity. Although glossy brochures and high-quality images are appealing to the eye, when it comes to turning your HBW lead to … Continue reading

Preparing Your Marketing for the New Year

The end of the year brings a new opportunity to strengthen your marketing efforts so that you can get ahead in 2017. Depending on your business, the holiday season may bring your sales into an upswing, or it may feel more … Continue reading

Gearing Up for the Holiday Deals

The holiday season is a perfect time to send holiday wishes and new promotions to your prospects and customers. Thanksgiving is just a few short days away, and as with every holiday season, so begins the shopping season.  Although retailers … Continue reading

10 Tips for Home Builders on YouTube

Anyone can create a YouTube Channel, but it takes a little extra effort to make it more than just a repository for video content. In previous posts, we have explored ways for improving video marketing and how to maximize exposure through … Continue reading

5 Tips for Instagram Video Success

The power of video in marketing is undeniable, and when using Instagram, there are a few ways to increase the likelihood of getting noticed. If you are already using Instagram, you have probably experienced the ease of use when sharing … Continue reading