10 Holiday Marketing Must-Haves

While it would be ideal for you to already be in the midst of your holiday marketing campaigns, some small business owners find it challenging to make it a priority.  After all, you have your own business to manage, holidays … Continue reading

‘Tis the Season for Holiday Marketing

If you haven’t already set your plans for holiday marketing, then now is the time.  The holiday season is right around the corner, and it is the perfect time to plan your happy holiday wishes to current clients while providing … Continue reading

Seven Tips for Content Marketing Success

Here are a few easy-to-apply tips for lifting your content marketing and making sure that you don’t reach the common plateau. All of us have heard and know the value of keeping marketing content “fresh”, but what does “fresh” really … Continue reading

Seven Apps for Improving Social Content

Keeping content fresh and appealing can seem like a full-time job, but it doesn’t have to be; with so many social trends and networks, it can be a challenge to decide which social platform and approach will yield the greatest … Continue reading

Five Tips for Improving Introductory Emails

Cleaning up your email approach may just be the thing you need to have your introductory emails get noticed rather than deleted… First time communication with prospects can be an exercise in trial and error.  Sure, you may have a … Continue reading

5 Reasons to Submit Your Work for an Industry Award

Entering your work into a home building competition may benefit your business in more ways than you thought possible. With the recent announcement of the 2018 Builder’s Choice & Custom Home Design Awards now accepting entries, it opened the question … Continue reading

Tips for Gauging Your Success on YouTube

With the new year comes new marketing strategies – here are a few quick tips for assessing the “health” of your YouTube channel and videos. It’s no secret that dynamic content, such as video, is some of the most viewed … Continue reading

5 Tips for an Effective Holiday Marketing Campaign

Just in time for the holidays, here are five tips for giving your customers something to celebrate this season. Holiday marketing seems to be earlier and earlier each year.  Walk into any big-box store and Christmas trees and stockings are … Continue reading

Small Business Saturday Tips for Home Builders

Small Business Saturday is happening November 25th, and you have just about one month to make it a profitable day for your business. When most of us think of Small Business Saturday (November 25, 2017), we think of a smaller … Continue reading

5 Ways to Use Promotional Items, Again

Don’t let extra giveaways and promotional items sit in storage; use them to re-engage customers and invite new ones. Freebies – They are great for expos and conventions, but what about all of the leftovers?  Giveaways are a great way … Continue reading