5 Tips for an Effective Holiday Marketing Campaign

Just in time for the holidays, here are five tips for giving your customers something to celebrate this season. Holiday marketing seems to be earlier and earlier each year.  Walk into any big-box store and Christmas trees and stockings are … Continue reading

Small Business Saturday Tips for Home Builders

Small Business Saturday is happening November 25th, and you have just about one month to make it a profitable day for your business. When most of us think of Small Business Saturday (November 25, 2017), we think of a smaller … Continue reading

5 Ways to Use Promotional Items, Again

Don’t let extra giveaways and promotional items sit in storage; use them to re-engage customers and invite new ones. Freebies – They are great for expos and conventions, but what about all of the leftovers?  Giveaways are a great way … Continue reading

5 Ways to Get Your Company “Out There”

Beyond the standard self-generated social media posts, here are five ways to get your business noticed. Content, content, content – today it is all about content.  From Search Engine Optimization (SEO) to generating buzzworthy videos and posts, your marketing success … Continue reading

Warming Up to Cold Calling

The “Who”, “What” and “When” for cold calling success With social media taking over our phones, and our lives, it can be easy to rely on social networks alone for reaching our audience.  Traditional and more costly methods for marketing … Continue reading

5 Ways to A+ Testimonials

Solid testimonials that are shared at the right time and place can boost sales and your business reputation. Many people will say that word of mouth referrals are the best referrals to get.   When good things are being said about … Continue reading

To Build Trust, You Must Be Real

Want to attract more customers?  Consider enriching your content and marketing materials with less bells and whistles and more authenticity. Although glossy brochures and high-quality images are appealing to the eye, when it comes to turning your HBW lead to … Continue reading

Content Marketing for Contractors

A little content can go a long way when spreading the word about your business. As home builders and contractors running multiple construction projects, marketing your business can easily fall to the bottom of the priorities list.  With the myriad … Continue reading

Preparing Your Profiles for the Holidays

You may already be decking the halls (and your office) with holiday cheer, but are your website and online profiles holiday-ready? Earlier this month we discussed a few ways to take advantage of the holiday hoopla that comes with Black … Continue reading