5 Ways to Get Your Company “Out There”

Beyond the standard self-generated social media posts, here are five ways to get your business noticed. Content, content, content – today it is all about content.  From Search Engine Optimization (SEO) to generating buzzworthy videos and posts, your marketing success … Continue reading

Warming Up to Cold Calling

The “Who”, “What” and “When” for cold calling success With social media taking over our phones, and our lives, it can be easy to rely on social networks alone for reaching our audience.  Traditional and more costly methods for marketing … Continue reading

5 Ways to A+ Testimonials

Solid testimonials that are shared at the right time and place can boost sales and your business reputation. Many people will say that word of mouth referrals are the best referrals to get.   When good things are being said about … Continue reading

Tips to Amp Up Your Sales Force

Are your sales feeling a little dull, or even worse, experiencing a lull?  There are number of factors that can contribute to slowed sales.  Industry fluctuations and seasons aside, sometimes your sales team requires someone to press “refresh” and reset … Continue reading

Quick Tips for Successful Client Negotiations

If all of us saw things the same way, well life would be pretty easy, and boring to say the least.  Even in our best efforts to understand our clients’ desires and needs, we are bound to come face-to-face with … Continue reading

5 Ways to Convert a Prospect to a Customer

Now that you have your leads from HBW, what next?  How do you convert a lead to client?  Let’s first start out by stating that there is no secret recipe or magic potion that will provide overnight results.  A lead … Continue reading

To Build Trust, You Must Be Real

Want to attract more customers?  Consider enriching your content and marketing materials with less bells and whistles and more authenticity. Although glossy brochures and high-quality images are appealing to the eye, when it comes to turning your HBW lead to … Continue reading