Contractor Holiday Marketing During COVID-19

With the holidays fast approaching, it is important that businesses consider current conditions when launching holiday marketing campaigns Let’s face it, the pandemic has flipped everyone’s world upside down.  From health and safety measures to how we live and work, … Continue reading

“Spring Cleaning” for Your Marketing Strategy

If you are like most businesses right now, you are in a holding pattern of some sort, surviving through and waiting for this pandemic to pass.  This is most likely opening space in your schedule to focus on some of … Continue reading

Lead Management and Preparation for 2020

Tips for reviewing and managing leads in preparation for the new year With the holidays upon us, your company’s year-end preparations are most likely well underway.  From tax preparations and accounting to team performance and department reviews, the end of … Continue reading

Tips for Happy Holiday Marketing

Black Friday has come and gone, and many of us are still in the midst of Cyber Monday sales that have now become “Cyber Week”, but believe it or not, the seasonal sales wave has just begun.  There are still … Continue reading

3 Quick and Easy Marketing Tactics

Three easy marketing tactics that you can do right now to make a lasting impact on the growth of your business   In the service industry, word-of-mouth advertising is golden, but it will only get you so far when it … Continue reading

Five Ways to Clean Up Your Act (on Social Media)

Easy tips for tightening your social media game From the title of this post, many of you may be thinking that we are going to be addressing social media etiquette (or lack thereof), but for today we will not be … Continue reading

Understanding Content Marketing

What is content marketing?  Well, if you have been following the HBW Blog, you probably have a fairly good idea.  Just check out our previous posts “7 Tips for Content Marketing Success” or “Seven Apps for Improving Social Content” to … Continue reading

Upgrade Your Online Marketing in 2019

With the new year comes opportunity for new marketing strategies.  And while you have probably defined your marketing strategy and campaigns for the coming year, it is never too late (or too early) to fine-tune your marketing efforts.  In recent … Continue reading

Seven Apps for Improving Social Content

Keeping content fresh and appealing can seem like a full-time job, but it doesn’t have to be; with so many social trends and networks, it can be a challenge to decide which social platform and approach will yield the greatest … Continue reading

Five Tips for Improving Introductory Emails

Cleaning up your email approach may just be the thing you need to have your introductory emails get noticed rather than deleted… First time communication with prospects can be an exercise in trial and error.  Sure, you may have a … Continue reading