Lead Management and Preparation for 2020

Tips for reviewing and managing leads in preparation for the new year With the holidays upon us, your company’s year-end preparations are most likely well underway.  From tax preparations and accounting to team performance and department reviews, the end of … Continue reading

Tips for Happy Holiday Marketing

Black Friday has come and gone, and many of us are still in the midst of Cyber Monday sales that have now become “Cyber Week”, but believe it or not, the seasonal sales wave has just begun.  There are still … Continue reading

3 Quick and Easy Marketing Tactics

Three easy marketing tactics that you can do right now to make a lasting impact on the growth of your business   In the service industry, word-of-mouth advertising is golden, but it will only get you so far when it … Continue reading

Five Ways to Clean Up Your Act (on Social Media)

Easy tips for tightening your social media game From the title of this post, many of you may be thinking that we are going to be addressing social media etiquette (or lack thereof), but for today we will not be … Continue reading

Understanding Content Marketing

What is content marketing?  Well, if you have been following the HBW Blog, you probably have a fairly good idea.  Just check out our previous posts “7 Tips for Content Marketing Success” or “Seven Apps for Improving Social Content” to … Continue reading

Upgrade Your Online Marketing in 2019

With the new year comes opportunity for new marketing strategies.  And while you have probably defined your marketing strategy and campaigns for the coming year, it is never too late (or too early) to fine-tune your marketing efforts.  In recent … Continue reading

Seven Apps for Improving Social Content

Keeping content fresh and appealing can seem like a full-time job, but it doesn’t have to be; with so many social trends and networks, it can be a challenge to decide which social platform and approach will yield the greatest … Continue reading

Five Tips for Improving Introductory Emails

Cleaning up your email approach may just be the thing you need to have your introductory emails get noticed rather than deleted… First time communication with prospects can be an exercise in trial and error.  Sure, you may have a … Continue reading

Gearing Up for the Holiday Deals

The holiday season is a perfect time to send holiday wishes and new promotions to your prospects and customers. Thanksgiving is just a few short days away, and as with every holiday season, so begins the shopping season.  Although retailers … Continue reading