7 Website Essentials for Home Builders

Almost anyone can secure a domain name and get their business online, but there are a few basic “must-haves” for getting the most out of your website. More consumers go online to get information about, well, pretty much everything.  The … Continue reading

10 Tips for Home Builders on YouTube

Anyone can create a YouTube Channel, but it takes a little extra effort to make it more than just a repository for video content. In previous posts, we have explored ways for improving video marketing and how to maximize exposure through … Continue reading

5 Tips for Instagram Video Success

The power of video in marketing is undeniable, and when using Instagram, there are a few ways to increase the likelihood of getting noticed. If you are already using Instagram, you have probably experienced the ease of use when sharing … Continue reading

Keeping it Clean: Email Marketing

A well-maintained email list is a vital part of any email marketing campaign. No matter the time, money and planning you invest in your email marketing campaigns, they won’t be fruitful if they are not reaching your audience.  For this … Continue reading

Pinterest for Your Home Building Business

With image-heavy content and a myriad of topics, Pinterest can be an effective social media marketing tool for construction professionals. Think Pinterest is not for business? Think again.  Often associated with crafters and hobbyists, Pinterest can be overlooked by businesses. Believe … Continue reading

Contractors Ask: What About Snapchat?

Think that Snapchat is just a fad for teens?  Think again.  What started out as an easy video story and messaging app for teens and millennials has become a surprisingly useful and growing tool for marketers.  According to a recent … Continue reading

Making the Most of Video Marketing

Earlier this year, we explored various ways that home builders can develop “explainer videos“.  At this point you may have developed those videos or are still on the fence about whether or not videos are a valuable marketing tool for … Continue reading

Getting Started with Content Marketing

Getting started with content marketing can be less overwhelming when you break it down and start with the basics. When developing a marketing strategy, there will need to be room for content marketing.  Everyone is talking about content marketing, but … Continue reading

Instagram for Construction Professionals

Instagram is more than just images; it is a powerful tool that construction professionals can use to build brand awareness. Who has time for another social media platform?  None of us, really, but don’t let that stop you this time.  … Continue reading