Seven Apps for Improving Social Content

Keeping content fresh and appealing can seem like a full-time job, but it doesn’t have to be; with so many social trends and networks, it can be a challenge to decide which social platform and approach will yield the greatest … Continue reading

Getting the Most Out of Instagram and Shoppable Posts

Sometimes it feels like there are just too many social media outlets and so little time to keep up with our own pages.  As a busy home builder, developing social media content can seem like an extra rather than a … Continue reading

Five Tips for Improving Introductory Emails

Cleaning up your email approach may just be the thing you need to have your introductory emails get noticed rather than deleted… First time communication with prospects can be an exercise in trial and error.  Sure, you may have a … Continue reading

5 Ways to a Better Landing Page

As a construction professional, chances are website design is not one of your top priorities.  And although website design can and should be left to the professionals, the content and image that you present should have your signature all over … Continue reading

5 Reasons to Submit Your Work for an Industry Award

Entering your work into a home building competition may benefit your business in more ways than you thought possible. With the recent announcement of the 2018 Builder’s Choice & Custom Home Design Awards now accepting entries, it opened the question … Continue reading

Creating Proposals that Get Noticed

Proposals are your entry way into your next sale, and presentation is just as important as content when it comes to getting noticed.  If you are like most small businesses, you have probably been running the same proposal template for … Continue reading

Tips for Gauging Your Success on YouTube

With the new year comes new marketing strategies – here are a few quick tips for assessing the “health” of your YouTube channel and videos. It’s no secret that dynamic content, such as video, is some of the most viewed … Continue reading

Getting Testimonials That Count

Every business knows how powerful word of mouth can be for generating new business, and testimonials are a great way to get the ball, and buzz, rolling. Another year is right around the corner, and with a new year there … Continue reading

5 Tips for an Effective Holiday Marketing Campaign

Just in time for the holidays, here are five tips for giving your customers something to celebrate this season. Holiday marketing seems to be earlier and earlier each year.  Walk into any big-box store and Christmas trees and stockings are … Continue reading

Small Business Saturday Tips for Home Builders

Small Business Saturday is happening November 25th, and you have just about one month to make it a profitable day for your business. When most of us think of Small Business Saturday (November 25, 2017), we think of a smaller … Continue reading